Browsing by Author "Myslivcová, Světlana"

Now showing 1 - 20 of 51
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    Analýza marketingu sportovních center v teplickém regionu
    (Technická Univerzita v Liberci, 2007-01-01) Helísková, Kateřina; Myslivcová, Světlana
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    Analýza nákupních center
    (Technická Univerzita v Liberci, 2011-01-01) Vajová, Petra; Myslivcová, Světlana
    Thesis entitled Analysis of Shopping Centers. Aim of the thesis was to determine buying behavior and preferences of the customers to buy Christmas gifts especially in Liberec shopping centers. In the introduction devoted basic concepts of marketing and types of retail stores. The theoretical part focuses on buying behavior, marketing research and marketing communications. The practical part describes the development of retail and shopping centers in the USA, Europe and in the Czech Republic, individually and in Liberec. There are detailed and characterized by the three largest shopping centers in Liberec, which was compared in terms of the facts used in marketing communications. The main part was to perform primary research of the buying behavior in the questionnaire form. The acquired data are analyzed, converted into tables and graphs and according to them assessed in the conclusion of the thesis.
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    Analýza utváření vztahu mezi univerzitou a studentem jako zákazníkem
    (Technická Univerzita v Liberci, 2011-01-01) Neubauerová, Pavla; Myslivcová, Světlana
    This thesis analyses the way of creating a relationship between university and its students and is mainly focused on a relationship of a school to its alumni. The purpose of this work is to find out whether alumni of Faculty of economics are interested in being contacted by the university and to propose what activities the school should pursue in order to create an alumni system. The work is divided in to four main parts. First part focuses on determining the field of service marketing in school environment. It mainly emphasizes on customer relationship management. Second part is dedicated to marketing research, various types and methods of research and it also describes the way of creating a questionnaire. Third part compares alumni systems at public schools in the Czech Republic. Last part analyses results obtained from a questionnaire that was designed for alumni of Faculty of economics at Technical University in Liberec and based on these results it suggests possible solutions concerning improvement of relations between the Faculty and its alumni.
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    Analýza vstupu firmy v oblasti pracovních oděvů na nový trh
    (Technická Univerzita v Liberci, 2012-01-01) Novotný, Michal; Myslivcová, Světlana
    The subject of the diploma thesis ? The Analysis of a Company Entering a New Market in the Field of Working Clothes? is a decision about opening a new company subsidiary in Liberec, or to continue to supply the region by dealers and weekly supplies. The thesis contains three parts. The analysis of the company, competition and analysis of the customers. In the conclusion, the author tries to recommend the company, whether or not to open the subsidiary.
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    Aplikace řízení projektu v praxi
    (Technická Univerzita v Liberci, 2011-01-01) Götzová, Petra; Myslivcová, Světlana
    The goal of the thesis is to utilize methods of project management for management of selected project and review efficiency of used methods. First part of this thesis is descriptive and contains basic definition and describes project management methods. Second part of this thesis is focused on project control with using project management in concrete company. The company is introduced in this part then follows analysis in details of how were the projects managed in recent years. Results of the analysis serve as base for elaboration of project management proposal. Then follows concrete project management proposal with using methods of project management.
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    Consumer behavior in the Czech - German part of the Euroregion Neisse – Nisa – Nysa
    (Technická univerzita v Liberci, Česká republika, 2011-01-01) Dědková, Jaroslava; Honzáková, Iveta; Myslivcová, Světlana
    Ekonomická pozice Libereckého kraje je silně ovlivněna geografickou blízkostí sousedních států (SRN a Polsko). To se dotýká ne jenom možností spolupráce firem na obou stranách hranic, ale i nákupní turistiky. V rámci pohraničního regionu lze denně pozorovat návštěvníky ze sousedních zemí. Tyto návštěvníky lze potkat v nákupních střediscích, rekreačních zónách, zábavních podnicích, při sportovních událostech apod. Článek popisuje dílčí výsledky primárního výzkumu chování zákazníků v česko-německé části Euroregionu Neisse- Nisa – Nysa. Hlavním cílem výzkumu bylo poznat nákupní chování v česko – německé části ERN a analyzovat případné odlišnosti. Tento příspěvek se věnuje dílčímu cíli – zjištění důvodů návštěvy česko-německého pohraničí a hlavního motivu cesty respondentů do zahraničí.
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    DETERMINING FACTORS FOR INTERNAL PERSONNEL MARKETING
    (2018-01-01) Myslivcová, Světlana
    The aim of this contribution is to present output from two conducted quantitative studies, the main theme of which was personnel marketing. The aim of both studies was to identify the most important determining factors for internal personnel marketing. Internal personnel marketing can be viewed as a modern tool for personnel management. The most important task of internal personnel marketing is to carry out activities with the aim of increasing or maintaining attractiveness of a business both in the eyes of current employees and in those of potential job applicants.
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    Efektní využití marketingové komunikace v období ekonomické krize
    (Technická Univerzita v Liberci, 2010-01-01) Paseková, Michala; Myslivcová, Světlana
    This diploma work focuses on a scope of the effective instruments of marketing communication during the financial crisis in company, which is engaged in the information technology. The whole thesis is divided into five chapters. The first one pays attention to the traditional instruments of marketing communication: advertising, sales promotion, public relations, personal selling and direct marketing. The next chapter follows analyzing of present situation in company and its market activities. The continuous part is connected with the points of constraints of particularly used appliances of marketing communications. The fourth chapter proposes more effective solutions for these appliances of marketing communications. The final part describes an implementation and evaluation of the solutions to the company´s system of management.
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    Faktory spokojenosti zákazníků společnosti SpofaDental a.s.
    (Technická Univerzita v Liberci, 2013-01-01) Šulcová, Tereza; Myslivcová, Světlana
    Diplomová práce se zabývá problematikou spokojenosti zákazníka a faktory, které ovlivňují zákaznickou spokojenost. Zaměřuje se na jednotlivé metody a modely, které lze na zjišťování a měření spokojenosti použít a důvody, proč se měřením spokojenosti zabývat a jakým způsobem je možné výsledky z měření využít. Účelem této práce je identifikovat hlavní faktory spokojenosti a zjistit jejich důležitost pro zákazníky ve zvolené společnosti. V praktické části bude provedena analýza marketingového prostředí společnosti, vyčleněny faktory spokojenosti, na které se zkoumaná společnost zaměřuje, a proveden kvantitativní marketingový výzkum za pomoci elektronického dotazování. Na základě výsledků zjištěných z výzkumu budou vyhodnoceny nejvíce a nejméně důležité faktory spokojenosti zákazníků a provedeno celkové zhodnocení.
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    Finanční zajištění a realizace mezinárodní sportovní akce společnosti RFS-L, s. r. o.
    (Technická Univerzita v Liberci, 2013-01-01) Brož, Vojtěch; Myslivcová, Světlana
    Diplomová práce s názvem Finanční zajištění a realizace mezinárodní sportovní akce RFS-L, s.r.o. předkládá vlastní návrh řešení úspěšné realizace mezinárodního sportovního projektu pro mládež se záměrem porovnání výkonosti klubů z různých částí Evropy. Zejména se podrobně věnuje fázím iniciace a plánování s velkým důrazem na sestavení předběžného rozpočtu projektu, jehož cílem je dosažení zisku v patřičné výši, a to tak, aby předkládané poznatky a návrhy řešení byly bezprostředně využitelné v praxi. Díky velmi praktickému přístupu, řadě názorných obrázků a tabulek a využití několikaletých zkušeností s realizací obdobných projektů mají čtenáři možnost skutečně pochopit zásady projektového řízení a projekt rozpracovaný v praktické části diplomové práce následně úspěšně aplikovat v praxi.
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    Forma sponzoringu amatérského sportovního klubu SK Stap Tratec Vilémov
    (Technická Univerzita v Liberci, 2009-01-01) Jägr, Jiří; Myslivcová, Světlana
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    Hodnocení kvality výuky na vysokých školách z pohledu studentů
    (Technická Univerzita v Liberci, 2012-01-01) Businská, Radka; Myslivcová, Světlana
    This thesis is focused on quality evaluation of teaching at universities from the perspective of students. The theoretical part is divided into two sections, the first describes services as introduction to this issue. The aim of the second part is universities where the evaluation takes place. Specifically, their environment, culture, image and evaluation. The practical part includes marketing research, conducted at three universities. Secondary data were obtained at the Technical University of Liberec, Pardubice University and the University of West Bohemia in Pilsen. The following primary research was conducted at the Technical University of Liberec. The result of this work is not only an assessment of all research, but also a proposal for solving the issue.
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    Identifikace cílové skupiny a specifikace požadavků, očekávání a nároků v oblasti marketingu fotbalového klubu FC Slovan Liberec, a.s.
    (Technická Univerzita v Liberci, 2008-01-01) Junek, Tomáš; Myslivcová, Světlana
    The aim of my bachelor work was to indentify target group of costumers for football club FC Slovan Liberec, Inc. It results from marketing research, which was based on questioning of informants at football matches in Liberec. As regards theoretic part, I was generally centered on marketing, marketing in sport, marketing research and both on the history and present of football club FC Slovan Liberec, Inc. In practical part, I followed the evaluation of picked data and the formation of final report. I consider the best benefit of my work to be the fact, that it is also applicable to purposes in football club FC Slovan Liberec, Inc.
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    Komunikační mix vybraného subjektu
    (Technická Univerzita v Liberci, 2015-01-01) Vybíralová, Michaela; Myslivcová, Světlana
    Bakalářská práce se zabývá komunikačním mixem vybraného subjektu, zdravotní pojišťovny ''Zaměstnanecká pojišťovna Škoda'' a analýze spokojenosti zákazníků zdravotní pojišťovny. První část je věnována teoretickému rozboru problematiky, další část je částí praktickou se zaměřením na rozbor komunikačních nástrojů zdravotní pojišťovny a provedením marketingového výzkumu v podobě dotazníkového šetření zjištění míry spokojenosti a loajality zákazníků zdravotní pojišťovny. Na základě zjištěných skutečností se práce snaží nalézt nové způsoby šíření marketingové komunikace do okolí pro zajištění větší spokojenosti a upevnění loajality stávajících zákazníků a orientaci na nové zákazníky zdravotní pojišťovny.
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    Konkurenční pozice firmy Valbek, s. r. o. (středisko Aspe) na B2B trhu
    (Technická Univerzita v Liberci, 2011-01-01) Valnohová, Iveta; Myslivcová, Světlana
    The competition occurs in every sector of industry. The diploma thesis deals with the analysis of competition in the field of information systems required for construction projects. The thesis contains 2 main parts: theoretical and practical one. The theoretical part presents the findings from the literature for experts. It mainly deals with concepts such as market, marketing environment, competition, Porter?s analysis of five competitive forces, SWOT analysis, etc. The practical section provides basic information about Valbek, s.r.o., and software which the company develops and distributes. The software is called Aspe. The thesis is focused on analyzing and determination of the main competitors of Aspe?s software, operating on the Czech market. The competition is compared on the basic of selected criteria. In this part of the thesis is also a SWOT analysis using confrontational matrix and conclusion contains recommendations for further development of the Aspe department, which evolves the Aspe SW.
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    Konkurenční prostředí firmy
    (Technická Univerzita v Liberci, 2006-01-01) Vaňousková, Jitka; Myslivcová, Světlana
    This Bachelor´s work deals with investigation of competitive environment of Abrasiv Company on the Czech market of abrasive products. It consists of two parts - theoretical and practical. The theoretical part deals with possibilities of market dividing, with focus on monitoring of competition and ways how obtain the necessary information from competitive environment. The practical part deals shortly with history, fabric and survey of abrasive products and characters of the biggest competitors on the market. Further on, there are assessment indicators, which include financial indicators, price indicators, sale volumes or product types. On the basic of these indicators the position of the company on the Czech market of abrasive products is determined. The result of the practical part should help the Abrasiv Company in finding and strengthen the company position on the Czech market.
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    Market analysis for language services in the Czech Republic
    (Technická Univerzita v Liberci, 2013-08-01) Honzáková, Iveta; Myslivcová, Světlana; Ungerman, Otakar; Ekonomická fakulta
    The paper analyses specific parts of the questionnaire survey implemented under a project entitled "Market research for language services". The aim of the research was to obtain background data to implement the required market analyses for language services and formulate recommendations as to the applicant's future business strategy. The purpose of the submitted article is to analyse the attributes relevant to the selection of a company active in the field of language service provision. To this end, literary reviews and primary data collection were undertaken. The data collection was competed by means of a questionnaire survey with companies established in the Czech Republic. The selection method used for the respondents was "random quota selection". A combination of electronic and on-the-phone interviewing was used for the primary data collection. In formulating specific questions closed multiple choice questions were used with the respondents having to choose from a group of clearly defined answers. Relative scales were used for a certain proportion of the questions where the respondents expressed the degree of importance. The collected data were treated by a description process, at which the values of the underlying statistic quantities and frequency of certain replies were processed. It may be stated based on the investigation completed that the key factors regarded as the most important by companies in selecting a language service supplier are quality, price, compliance with deadlines and specialised terminology.
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    Marketing jako nástroj zvyšování hodnoty, kvality a konkurenceschopnosti v oblasti výuky lyžování a snowboardingu
    (Technická Univerzita v Liberci, 2012-01-01) Bujoková, Jitka; Myslivcová, Světlana
    Thesis on topic "Marketing as a Tool for Increasing the Value, Quality and Competitiveness in the Field of Teaching Skiing and Snowboarding" portrays the situation of the ski schools in Ski area Jested. Based on the analyses (market analysis and analysis of market position, analysis of marketing strategies, financial analysis, SWOT analysis, customer analysis, competitive and macro enviroment analysis) it suggests an optimal marketing strategy to increase the competitiveness of the Ski school Jested. The output of the thesis is to design measures required to implement the chosen strategy.
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    Marketing vybraného sportovního zboží-golfové hole
    (Technická Univerzita v Liberci, 2008-01-01) Srdínko, David; Myslivcová, Světlana
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    Marketingová komunikace firmy
    (Technická Univerzita v Liberci, 2010-01-01) Matějec, Mirek; Myslivcová, Světlana
    The graduate thesis focuses on a marketing communication company RP Komponent who makes climbing equipment. The thesis focuses on the analysis of the present marketing communication company and continues on suggesting the use of tools of marketing communication in the future. The goal of the thesis is the proposal of marketing communication, that will help raise the awareness of the brand name towards a brand name of higher class and strengthening the position on the Czech market. Also included in the thesis is the processing of information that was reached through the survey method, which was used mainly in the analysis of the present situation. During the processing of this topic there is big focus on marketing communication on the internet, which is the phenomena of today and it hides in itself huge opportunities.