Rok 2014 (ročník 17)

repozitář DSpace

Rok 2014 (ročník 17)

poslední příspěvky

  • Marešová, Petra; Hálek, Vítězslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Globalisation is a phenomenon that is reflected in all spheres of social life. Information technologies have a key role in globalisation. Thanks to them is possible to divide labour on a global scale, monitoring and use ...
  • Řepa, Václav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The article develops the idea of using the principles of business process-oriented management in public administration. Compared with the market-oriented organizations the area of public administration is more complex and ...
  • Sucháček, Jan; Seďa, Petr; Friedrich, Václav; Koutský, Jaroslav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Amount of information provided by media is growing virtually every day. Surprisingly, attention devoted to the spatial implications of media information is far from sufficient. Existing researches bring ample evidence that ...
  • Karlíček, Miroslav; Chytková, Zuzana; Tyll, Ladislav; Mohelská, Hana (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Market orientation can be defined as the company’s ability to systematically generate relevant information about current and latent customer needs, spread this information across all company departments and use this ...
  • Slabá, Marie; Štarchoň, Peter; Jáč, Ivan (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    This paper shows the possibility of using the Stakeholder Circle Methodology for the identification and prioritization of key stakeholder groups for the purpose of marketing communication in colleges. At the beginning, we ...
  • Kaňovská, Lucie; Tomášková, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The paper is focused on market orientation with a special emphasis on strategic behaviour at high–tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers ...
  • Köhler, Pavlína; Vala, Vlastimil (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The spruce covers the largest area 44.7% in the Czech Republic, but its natural representation was 11.2%. Forest owners and managers are motivated to change their species composition. But the change will have an economic ...
  • Roubíčková, Michaela; Heryán, Tomáš (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The aim of the current paper was to estimate whether the Czech companies’ equity increasing and returns on equity’s development have an impact on GDP’s development in selected Czech business sectors. Contribution of our ...

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