Číslo 3

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    Destination attractiveness of Slovakia: perspectives of demand from major tourism source markets
    (Technická Univerzita v Liberci, ) Pompurová, Kristína; Šimočková, Ivana; Ekonomická fakulta
    The destination attractiveness is an expression of territory attractiveness in relation to the decision-making process of its visitors. It plays a key role in determination of destination’s competitive advantage; subsequently it influences the economic effects resulting from goods and services consumption in its territory. In scientific literature a significant attention has been paid to this concept for several decades. The aim of this paper was to examine destination attractiveness of Slovakia in terms of the most important tourism source markets demand – Visegrad countries’ inhabitants, representing 80% share of the overall visitation of Slovakia. The attractiveness analysis results in terms of satisfied demand suggest that Slovakia is attractive to 4% of the V4 countries’ population who visit it on average once a year, that is, to 14% of the V4 countries’ population, who undertake one over-night stay per year on average. Slovakia is extremely attractive to the Czechs thanks to its proximity, common political history and non-existing language barrier; however, it remains unattractive to other V4 countries inhabitants. In terms of potential demand, Slovakia meets the ideal destination expectations of 70–71% of V4 countries population, which means it is strongly attractive to them. The Poles find it the most attractive while Hungarian and Czech residents find it less attractive. Slovakia’s own inhabitants appreciate this tourism destination the least. They particularly criticize lack of quality services, negative attitude toward customers and high prices which do not correspond with the quality of services. Slovak respondents find the natural beauties of their own country most attractive. Such an evaluation is common for the Czech and Hungarian respondents too. According to the Polish respondents, the most attractive in Slovakia is the positive attitude of local population. They evaluate sports and recreational facilities and activities extremely positively. The inhabitants of Slovakia, Hungary and Poland find Slovakia much more attractive from the point of view of perceived destination attractiveness than in terms of satisfied demand attractiveness. Thus, there is a large gap for visitation increase, but also for perception improvement of Slovakia as a tourism destination. In the case of the Czech market, the attractiveness of Slovakia in terms of satisfied demand is very strong, and it is necessary to maintain this positive fact. In this connection the innovations and their promotion on relevant markets may be decisive. And thus the position of tourism as a tool for economic, social and cultural development of the country can be enhanced.
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    Tranzitivní ekonomiky: politická ekonomie Ruska, východní Evropy a střední Asie
    (Technická Univerzita v Liberci, ) Koutský, Jaroslav; Ekonomická fakulta
    Tranzitivní ekonomiky: politická ekonomie Ruska, východní Evropy a střední Asie
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    Empirical study of intangible assets in romanian municipalities
    (Technická Univerzita v Liberci, ) Bunget, Ovidiu Constantin; Blidisel, Rodica Gabriela; Feleaga, Liliana; Popa, Irimie Emil; Ekonomická fakulta
    While economies are becoming more and more knowledge based, investment in intangibles assets becomes important tools for management if they are properly measured and recognized. While the literature states that the economic success is based on the effective utilization of intangible assets, in the public sector there is low level of interest in their identification, measurement and disclosure. In the light of the theoretical evidences, the purpose of our research is to verify the developed stage of intangible assets process in Romanian municipalities as regards the awareness, measurement and disclosure in 2012 annual reports. Also, the paper presents the most influential factors of intangible assets information disclosure. In order to do this, a disclosure index has been created, based on the requirements related to the intangible assets, taking into account the referential of Romanian regulations (OMFP 1917 updated) and International Public Sector Accounting Standards The research is based on content analysis and in-depth interviews methods for collecting data from the 104 Romanian municipalities. The analysis led to the conclusion that the disclosure index of intangible assets is 0.28, where the municipality population and assets are the variables that are considered explanatory of the variation of the disclosure index in the regression analysis performed. There were identified no supplementary measurement ways of intangible assets voluntary disclosed, although the Romanian municipalities present some characteristics related to intangible assets. While management control is more and more important in local public administration, aiming to improve internal performance, the measurement and disclosure of intangible assets becomes a goal.
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    The functionality comparison of the health care systems by the analytical hierarchy process method
    (Technická Univerzita v Liberci, ) Šoltés, Vincent; Gavurová, Beáta; Ekonomická fakulta
    Day surgery is one of the areas that are still not implemented in Slovakia in the intentions of finding significant economic savings in the health care system. The primary objective to use day surgery was to separate the patients with lighter chirurgical procedure, to less traumatize the patients with hospitalization, to protect the patient from nosocomial infections and to make recovery easier in greater comfort of the own home. The primary impulse for dealing with the effectiveness of health care systems, with an emphasis on day surgery, were conflicting responses regarding the efficiency and effectiveness of deployment and use of day surgery performance. On the one hand, we find the direct and indirect evidence of functional application of day surgery performance in health facilities in Slovakia and its potential benefits in achieving the aims of health policy of the SR. On the other hand there are critical responses on lack of the effects of the day surgery use, which are associated with low valuation of stated procedures which are inadequate to the real costs. It hinders its development in comparison with the development abroad. The main aim of this article is to compare the functionality of day surgery care in comparison with the system orientated on traditional hospitalization, using the opinion of the experts who represent the system of health care in Slovakia. For orientation in criteria characterizing the functionality of health care systems in Slovakia, we started from the premise that the functionality of health care system is a basis of its effectiveness. Given the considerable heterogeneity of compared criteria of health care systems we have chosen the method of Analytical Hierarchy Process as the optimal method, supported by the expert group method.
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    Concept of the computer science course and some aspects of ICT integration into education
    (Technická Univerzita v Liberci, ) Rosman, Pavel; Buřita, Ladislav; Ekonomická fakulta
    The paper summarizes the experience of teaching Computer Science for Economists (CSE) course at the Faculty of Management and Economics (FaME) at Tomas Bata University (TBU) in Zlín. The paper presents approaches aimed at developing the effectiveness in increasing students’ knowledge and analyses just one aspect of the research – the importance of the CSE course for students. It describes methodology and technology support of using information and communication technology (ICT) in teaching full-time and part-time students. The experience of the introduction of new approaches and methods into teaching with the use of ICT is offered. There are mentioned some aspects, connect with the ICT as a knowledge society, knowledge management, learning organisation and education processes, eBusiness, ICT support of business and ICT in education. The first part of the paper describes the teaching of the CSE course at FaME/TBU. It states the objective, overview of subject areas and methodology of teaching as well as the use of information and communication technologies. The second part contains the results of the research on the CSE course, its importance for students, focusing mostly on enterprise computer science. The tutors try to improve the course constantly, develop the ICT use, and thus prepare students in accordance with the requirements of the social environment. The analysis of the research results makes possible to suggest options for further development of the course. Although the paper does not cover of all aspects of the CSE course at TBU in favour of enterprise computer science, it presents the basic framework schema of teaching and experience of tutors. The experience of teaching and assessing students’ knowledge are summarized. In the future the research will be extended to the guarantors of the subjects building on the results of the ICT teaching.