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- ItemStrategy and strategic management concepts: are they recognised by management students?(Technická Univerzita v Liberci, 2014-03-04) Ferreira, João J.; Raposo, Mário L.; Mainardes, Emerson Wagner; Ekonomická fakultaThe purpose of this paper is to assess the acquired knowledge of university management students on strategy and strategic management concepts. Phenomenography was used in the analysis and a collective description was conducted. A sample of students taking management degrees at five universities was adopted. Following data analysis, a model explaining our definition of students is presented. This definition was compared with the existing literature. Our findings do not indicate a single, predominant concept but reflect a diverse set of existing concepts. We conclude that students do present difficulties when it comes to explaining their theoretical definition in real situations applied to organizations. The results contribute towards a better understanding of the universities surveyed, but cannot be generalized. Thus, we recommend future studies replicate this research project at other Higher Education Institutions and confirm the factors making up the construction of the definition of strategy from the perspective of future managers. Given that topics relating to strategy and strategic management are highly relevant to organizations today, it is of similar great importance to identifying just what future managers perceive about these issues. Our model explains the definition of strategy in the vision of young managers about to enter the market. A balance between the current schools of thought on strategy and an approach to the reality of enterprises are presented as challenges for both teachers and researchers in this field.
- ItemRole of learning organization in building consumer confidence(Technická Univerzita v Liberci, 2014-03-04) Adamska, Małgorzata; Minárová, Martina; Ekonomická fakultaThe proof of intellectual capital excellence is the current business practice that requires attention and focus on this kind of capital. The intellectual capital of an organization is the sum total of its human capital, structural capital and relational capital. These assets form a source of competitive advantage and distinguish the performance of one organization from the other. Having control on intellectual capital enables effective knowledge sharing, on the one hand and improvement of customer relationship on the other. The increase of knowledge and its relationship with the learning process is a very important for organization. It is widely accepted that organization which invest in the creation of new knowledge and increasing the intellectual capital through research and development activities or tend to do better than those that ride on the coat of knowledge created by others. The results of our research extend the understanding of the role of organizational learning in creating intellectual capital and building sustainable advantages for organization, where different concept of the customer confidence management in various stages of the customer capital life cycle may bring different implications for valuation of intellectual capital. This paper presents and describes customer capital of an organization as an element of market capital in the structure of the intellectual capital of modern organizations. For businesses it is very important to build confidence and customer loyalty. To be able to build on it, they have to gain the confidence of customer. By applying the principles of a learning organization tend businesses to continuous learning, acquisition and sharing of new knowledge that can be used for building confidence in individual stages of the life cycle of the customer.
- ItemThe Analysis of the creative industry linked in connection with the economic development(Technická Univerzita v Liberci, 2014-03-04) Kloudová, Jitka; Chwaszcz, Ondřej; Ekonomická fakultaThe paper analyses the development of the creative industries in the Czech Republic during the years 1990–2010. The specification of creative industries is undertaken on the basis of the concept of creative economy and is based on the basic classification of the economic activities (NACE). This classification is used by most of the European statistic offices. The study is analyses the development of creative industries in relation to the basic economic indicators (production, employment, net income and export). Each analyzed parameter proves a faster development than the overall average indicators. Production of the creative industries, which increased in the period 2005/2010 by 30% compared to 22% of the national average, is used as an example. Such results demonstrate the positive impact of creative industries to the economy. A similar effect has been demonstrated for other analyzed indicators. Employment in the creative industries has risen also very rapidly over the time. Moreover, the incomes in this industry are higher compared to the average. This leads to the stronger demand and in addition, it ensures higher payments to government budgets. Furthermore, the study analyses the impact of creative industries in every region of the Czech Republic. For this purpose, the Creative Industries Index (CII) was created. Its design is based on the share of creative industries in total production and at the same time it is based on the proportion of employees working in the creative industry in comparison to the total labor force. As a next step, the study uses correlation analysis to establish the link between CII and selected macroeconomic indicators (GDP, vacancies, and incomes). In each case, the positive and high level degree of correlation was found. As a result, this study confirms the significant contribution of creative industries that help to maintain and develop a regional competitiveness.
- Item20 let vývoje české ekonomiky - srovnání se Slovenskem(Technická Univerzita v Liberci, 2014-03-04) Hájek, Ladislav; Režný, Lukáš; Ekonomická fakultaSince the establishment of two independent republics in 1993 Slovakia has developed compared to the Czech Republic significantly faster pace. During the last 20 years the gross domestic product (GDP) was increased only by 67.9% in the Czech Republic, while in the Slovak Republic for the same period by 128%, i.e. more than twice compared with the CR. Much faster economic growth of Slovakia can be only partly explained by the lower initial level of economic development. The rapid economic development in Slovakia was mainly based on different concepts and enforcement of fiscal policy, on lower overall tax burden and therefore on a lower level of redistribution (lower share of public expenditure in GDP) and more favourable conditions for business. The differences between the Czech and Slovak economies growth rates are the expression of various concepts, objectives and government economic policy efficiency. Slovak economic policy for the whole period 1993-2012 in terms of GDP per capita and in terms of convergence to the European Union (EU) seems to be more pragmatic and successful.
- ItemFaktory ovlivňující kupní chování spotřebitelů a jejich význam pro podniky(Technická Univerzita v Liberci, 2014-03-04) Novotný, Josef; Duspiva, Pavel; Ekonomická fakultaThe article reports the results of research consumers’ behavior and preferences when buying housing supplements, household equipment and preparation of new processed models which identifies the key factors influencing the purchasing behavior of consumers. Nowadays, the purchasing behavior of consumers is a topical problem on market due to frequent changes in society which have a substantial impact on the purchasing behavior, such as economic conditions, demographic trends, the influence of minorities, globalization or climate changes in the world. Therefore, a questionnaire survey was performed through research of consumers according to segmentation criteria divided into eight segments and that was aimed on selected factors having a topical influence on consumers. Based on the results of the research was drawn a model of identical and nonidentical factors influencing purchase consumers’ behavior and the model cobwebs. Both models forms basis for management decision-making enterprise in business policy. Subsequently, research was performed in enterprises whose business activities are aimed on home furnishings and household equipment. Research observed verification of test hypotheses concerning the marketing activities of enterprises and the possibility of using models. The proposed models allow enterprises more efficient decision-making during product innovation, specialization in business policy and marketing activities. The enterprises that do not consistently pay attention to purchasing behavior of consumers with using of factors that are influencing consumers´ purchasing behavior, they may lose competitiveness, market position and customers.
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