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    Effectiveness of using e-learning for business disciplines: the case of introductory management course
    (Technická Univerzita v Liberci, ) Mohelská, Hana; Sokolová, Marcela; Ekonomická fakulta
    Education and development of employees in the traditional sense focus on the formation of working abilities of a person and that part of their personality, through which they create values in order to improve the work performance of individuals, to fulfil their individual goals within their working career and improve the performance of an organization as a whole. The purpose of education is to promote competitiveness and a greater flexibility of workers in a rapidly changing environment. Organizations must therefore use all available methods of education appropriately combined, and to set the whole process of education to be not only effective, but also financially acceptable. The economic crisis is taking longer than expected and companies can no longer afford staff training as before. One possibility is the introduction of e-learning in corporate training. The paper describes the various forms of education and based on the results of custom research (experiment) it compares the effectiveness of e-learning and traditional learning. Based on the conducted experiment, we can state that training in basic managerial skills with the help of e-learning is same efficient as traditional education methods. On the basis of the facts it certainly cannot be clearly stated that each organization (educational institution, business) shall introduce e-learning into the education system of their employees. It is necessary to access each organization individually. There are mentioned criteria and tools that can help you decide. There are also other possible research directions discussed.
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    Využívanie platobných kariet a efektívnosť bánk
    (Technická Univerzita v Liberci, ) Kočišová, Kristína; Ekonomická fakulta
    The dynamic development of the use of credit cards there in recent years in all EU Member States, as evidenced by the growth of ATM, EFTPOS terminals, and the value of payments made by them. The aim of this paper was to analyse whether the development of the use of payment cards have a positive impact on the efficiency of the EU banking sector measured by DEA models. The starting point was the status of selected variables (number of ATM and EFTPOS terminals, total assets to a credit institution, the value of payments made via ATM and EFTPOS terminals per capita, the value of deposits and loans) in the banking sectors of the 27 EU countries in 2001 and 2011. Considered variables in these years became the basis for evaluating the effectiveness by CCR and BCC input oriented model. Calculation of the efficiency score was found to Belgium, Cyprus, Denmark, France, Italy, Malta, Poland and Slovakia were positively influenced by the use of credit cards. For these countries, the percentage increase in the number of ATMs and terminals exceeded the percentage increase in the value of payments made, which resulted in the growth of efficiency score in those countries. On the other hand, in countries such as Bulgaria, Romania, Czech Republic, Estonia, Hungary, there is a decrease in efficiency due to higher growth in the number of ATM and terminals, compared with the growth rate of the value of payments made by them. In the group of analysed countries, there were the countries with such a structure of input and output parameters in both years were able to maintain the effectiveness (Finland, Germany, Ireland, Italy, Luxembourg, and United Kingdom). DEA analysis results confirm the assumption that if an increasing number of devices aren’t supported by the use of the clients, it will have the negative impact of the banking sector in the form of lost efficiency. The results of the correlation and regression analysis confirmed a significant impact of parameters (number of ATM and terminals; values of payments) to achieved efficiency.
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    The Analysis of the creative industry linked in connection with the economic development
    (Technická Univerzita v Liberci, ) Kloudová, Jitka; Chwaszcz, Ondřej; Ekonomická fakulta
    The paper analyses the development of the creative industries in the Czech Republic during the years 1990–2010. The specification of creative industries is undertaken on the basis of the concept of creative economy and is based on the basic classification of the economic activities (NACE). This classification is used by most of the European statistic offices. The study is analyses the development of creative industries in relation to the basic economic indicators (production, employment, net income and export). Each analyzed parameter proves a faster development than the overall average indicators. Production of the creative industries, which increased in the period 2005/2010 by 30% compared to 22% of the national average, is used as an example. Such results demonstrate the positive impact of creative industries to the economy. A similar effect has been demonstrated for other analyzed indicators. Employment in the creative industries has risen also very rapidly over the time. Moreover, the incomes in this industry are higher compared to the average. This leads to the stronger demand and in addition, it ensures higher payments to government budgets. Furthermore, the study analyses the impact of creative industries in every region of the Czech Republic. For this purpose, the Creative Industries Index (CII) was created. Its design is based on the share of creative industries in total production and at the same time it is based on the proportion of employees working in the creative industry in comparison to the total labor force. As a next step, the study uses correlation analysis to establish the link between CII and selected macroeconomic indicators (GDP, vacancies, and incomes). In each case, the positive and high level degree of correlation was found. As a result, this study confirms the significant contribution of creative industries that help to maintain and develop a regional competitiveness.
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    The effects of co-brand marketing mix strategies on customer satisfaction, trust, and loyalty for medium and small traders and manufacturers
    (Technická Univerzita v Liberci, ) Kim, Ki-Pyeong; Kim, Yoo-Oh; Lee, Min-Kweon; Youn, Myoung-Kil; Ekonomická fakulta
    Due to Korea’s recent economic depression, polarised consumption, and intensifying competition, its medium and small traders and manufacturers find it increasingly difficult to compete for sales in the domestic and foreign markets. The reality is that their survival is being threatened by the weakness of their brand power compared to that of large businesses and global enterprises. As the brand has become a key method for identifying products and guaranteeing quality owing to the spread of the Internet, the position of medium and small traders and manufacturers with relatively weak brand power has become tenuous. Accordingly, securing the brand marketing function is becoming a crucial factor for those medium and small traders and manufacturers who wish to leap into the middle ranks through sales increases and business stabilization achieved by market extension. Therefore, this study presents a model that clarifies the effect of the Co-Brand Marketing Mix Strategy when used by medium and small traders and manufacturers on customer satisfaction and loyalty and offers hypotheses to clarify the relationship among variables by examining previous studies on co-brand, the Marketing Mix Strategy, customer satisfaction, trust, and loyalty. The fact that customer satisfaction increases loyalty, thus triggering repurchase intentions and recommendation intentions, will also be verified. This paper is, therefore, clearly different from existing studies targeting large, medium, and small businesses since it focuses on medium and small traders and manufacturers. The significance of this study is in its assertion that the co-brand strategy can become a method for medium and small traders and manufacturers to secure their competitiveness.
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    20 let vývoje české ekonomiky - srovnání se Slovenskem
    (Technická Univerzita v Liberci, ) Hájek, Ladislav; Režný, Lukáš; Ekonomická fakulta
    Since the establishment of two independent republics in 1993 Slovakia has developed compared to the Czech Republic significantly faster pace. During the last 20 years the gross domestic product (GDP) was increased only by 67.9% in the Czech Republic, while in the Slovak Republic for the same period by 128%, i.e. more than twice compared with the CR. Much faster economic growth of Slovakia can be only partly explained by the lower initial level of economic development. The rapid economic development in Slovakia was mainly based on different concepts and enforcement of fiscal policy, on lower overall tax burden and therefore on a lower level of redistribution (lower share of public expenditure in GDP) and more favourable conditions for business. The differences between the Czech and Slovak economies growth rates are the expression of various concepts, objectives and government economic policy efficiency. Slovak economic policy for the whole period 1993-2012 in terms of GDP per capita and in terms of convergence to the European Union (EU) seems to be more pragmatic and successful.