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    Market orientation and strategic behaviour at high-tech companies
    (Technická Univerzita v Liberci, ) Kaňovská, Lucie; Tomášková, Eva; Ekonomická fakulta
    The paper is focused on market orientation with a special emphasis on strategic behaviour at high–tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance. Nowadays, a lot of authors deal with the implementation of market orientation. From this reason, we have undertaken research entitled: “Research on implementation on market orientation in Hi-Tech Firms” (GA 402/07/1493). The paper deals with market orientation and strategic behavior at hi-tech firms. The objective of the paper is to assess relationships between market orientation and strategic behaviour at high-tech companies. The data was acquired via a New Method questionnaire, which measured market orientation in a company. The New Method questionnaire, containing a 7-point Likert scale created by Tomaskova [54] was used for the research. The complete database was analyzed by using standard statistical methods (correlation analysis, Spearman correlation coefficient, chi-square) as well as other sophisticated techniques (Cronbach alpha). The main results of the research show that the level of market orientation at hi-tech firms in the Czech Republic is high and confirms the importance of obtaining information and using this information inside the company for market orientation. The main results of the research findings show that market orientation has a significant influence on strategic behaviour. It is possible to say that strategic behaviour is a part of market orientation. This strategic behaviour can be divided into two parts: Firstly gaining information for strategic company decision-making and, secondly, ways of using the information obtained in a company. Both these parts have a significant influence on business performance.
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    Identification and prioritization of key stakeholder groups in marketing communication of colleges
    (Technická Univerzita v Liberci, ) Slabá, Marie; Štarchoň, Peter; Jáč, Ivan; Ekonomická fakulta
    This paper shows the possibility of using the Stakeholder Circle Methodology for the identification and prioritization of key stakeholder groups for the purpose of marketing communication in colleges. At the beginning, we emphasize the necessity of the use of marketing communications in the context of the changing market situation of tertiary education in the Czech and Slovak Republics, then we present basic steps of the Stakeholder Circle Methodology and methodology of the research. The selected research results are compared and subjective priorities are assigned based on professional judgment and, at the end, objective priorities are identified by Stakeholder index and subsequently key stakeholder groups are identified. Particular individual departments, faculty and staff, the media, potential and present students, and marketing and public relations departments belong among the most important target groups of stakeholders in marketing communication of universities. Based on the research results, the importance of internal communication has to be supported by universities’ marketing communication, followed by media relations forward to increasing a positive image and goodwill.
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    Impacts of selected NACE industries´ foreign ownership on the czech economy
    (Technická Univerzita v Liberci, ) Roubíčková, Michaela; Heryán, Tomáš; Ekonomická fakulta
    The aim of the current paper was to estimate whether the Czech companies’ equity increasing and returns on equity’s development have an impact on GDP’s development in selected Czech business sectors. Contribution of our study to foreign direct investment and firm performance the matters is using quarterly frequency data to examine relationship between foreign ownership and quarterly economic growth in selected NACE business sectors. Hanoušek et al. [9] argue that Foreign Direct Investments (FDI) have some several impacts at the Czech microeconomic level. We argue then, it could be interesting to compare domestic and foreign ownership with weighted GDP growth rate in the Czech Republic. If foreign equity in the country and rentability of foreign owned companies affect GDP more than rentability of domestic companies, foreign ownership is more efficient for the Czech economy. From our point of view, microeconomic data in pooled sample could influence macroeconomy of the country. It motivates recent study. We are estimating panel regression models with cross section weights. Our endogenous variable is weighted GDP growth rate in pooled data of all our selected business industries. Our exogenous variables are average equity growth rate and growth rate of return on equity (ROE), both in pooled sample of selected Czech industries. This study proved positive impacts of foreign ownership on GDP in the Czech Republic. Foreign-owned companies have a positive impact on GDP growth rate through both increase in equity and increase of ROE of Czech firms. In the case of domestic-owned firms the positive impact of ROE change was not demonstrated.
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    Media portrayals of regions in the Czech Republic: selected issues
    (Technická Univerzita v Liberci, ) Sucháček, Jan; Seďa, Petr; Friedrich, Václav; Koutský, Jaroslav; Ekonomická fakulta
    Amount of information provided by media is growing virtually every day. Surprisingly, attention devoted to the spatial implications of media information is far from sufficient. Existing researches bring ample evidence that TV coverage embodies media agenda in a satisfactory manner as it has rather profound impact on the public on the one hand and is representative enough on the other. Our paper deals with TV news reporting related to NUTS III regions in the Czech Republic. The main perspective adopted in this article is a qualitative one, which facilitates the evaluation of TV news contents. We are deliberately focusing on national TV broadcasting, which is the most influential one. Individual contributions we evaluate appeared in the framework of news reporting in public Czech TV and private Nova and Prima. In spite of severe limitations in media data, our paper covers the period between the years 2004 and 2011, which helps to underpin our conclusions in a sufficient way. Contributions, which are related to individual NUTS III regions and resonate at the national level, constitute the focal point of our research. TV reflection of material reality is of intangible character; nonetheless similarly to material categories, one can identify spatial as well as thematic differentiation and even patterns also in the sphere of TV news reporting. There are only little doubts that media landscape and closely associated mental maps have been largely underestimated so far. Thus, these topics represent one of pivotal theoretical and practical challenges in the field of spatial sciences, which holds true for post-transition country even more.
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    Impact of group interactions on farmers’ entrepreneurial behaviour
    (Technická Univerzita v Liberci, ) Abeyrathne, H.R.M.P.; Jayawardena, L.N.A.C.; Ekonomická fakulta
    Group interactions form an important component among the many factors influencing the entrepreneurial behaviour of farmers. Understanding group interactions provides insights to foster entrepreneurial activities. Matale district, which is among the top 4 districts producing high amount of vegetables in the Sri Lanka was selected for the study. Two successful farmer organizations, one of them farming in both seasons (throughout the year), and the other farming only a single season per year, were selected for the study. Overall objective of the study was to examine the impact of group interactions on entrepreneurial behaviour of vegetable farmers. Stratified random sampling was used to select an overall sample of 60 vegetable farmers, having two samples consisting of 30 each from the two farmer organizations. Descriptive and inferential analyses were conducted using the SPSS software package. Results indicated a significant relationship between the group interactions and entrepreneurial behaviour of farmers. Study revealed effective entrepreneurial behaviour involving high planning ability, and decision making ability. Majority of the farmers were at a moderate level of innovativeness, risk orientation, coordinating ability, opportunity seeking behaviour, self-confidence, achievement motivation, and cosmopolitanism. Group interactions were moderate at seasonal planning, and in selecting of crops. Group interactions were low in land preparation, pest and disease controlling, harvesting, irrigation water distribution, participating in training programmes, and selling. Entrepreneurial behaviour of farmers has enhanced with group interactions. The two farmer groups had significant differences in group interactions and entrepreneurial behaviour due to group characteristics. It is recommended to improve group interactions through awareness programmes, and small group formation activities.