Faktory ovlivňující kupní chování spotřebitelů a jejich význam pro podniky

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dc.contributor.author Novotný, Josef
dc.contributor.author Duspiva, Pavel
dc.contributor.other Ekonomická fakulta cs
dc.date.accessioned 2014-03-04
dc.date.available 2014-03-04
dc.identifier.issn 12123609
dc.identifier.uri https://dspace.tul.cz/handle/15240/6767
dc.description.abstract The article reports the results of research consumers’ behavior and preferences when buying housing supplements, household equipment and preparation of new processed models which identifies the key factors influencing the purchasing behavior of consumers. Nowadays, the purchasing behavior of consumers is a topical problem on market due to frequent changes in society which have a substantial impact on the purchasing behavior, such as economic conditions, demographic trends, the influence of minorities, globalization or climate changes in the world. Therefore, a questionnaire survey was performed through research of consumers according to segmentation criteria divided into eight segments and that was aimed on selected factors having a topical influence on consumers. Based on the results of the research was drawn a model of identical and nonidentical factors influencing purchase consumers’ behavior and the model cobwebs. Both models forms basis for management decision-making enterprise in business policy. Subsequently, research was performed in enterprises whose business activities are aimed on home furnishings and household equipment. Research observed verification of test hypotheses concerning the marketing activities of enterprises and the possibility of using models. The proposed models allow enterprises more efficient decision-making during product innovation, specialization in business policy and marketing activities. The enterprises that do not consistently pay attention to purchasing behavior of consumers with using of factors that are influencing consumers´ purchasing behavior, they may lose competitiveness, market position and customers. en
dc.format text
dc.format.extent 152-166 s. cs
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
dc.rights CC BY-NC
dc.subject Manager’s decision making en
dc.subject Purchasing behavior en
dc.subject Factors en
dc.subject Segmentation en
dc.subject Model en
dc.subject.classification M31
dc.title Faktory ovlivňující kupní chování spotřebitelů a jejich význam pro podniky cs
dc.title.alternative Factors influencing consumersbuying behavior and their importance for enterprises en
dc.type Article en
dc.date.defense 2014-03-04
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2014-1-012
dc.identifier.eissn 2336-5604
local.relation.volume 17
local.relation.issue 1
local.relation.abbreviation E&M en
local.relation.abbreviation E+M cs
local.faculty Faculty of Economics
local.citation.spage 152
local.citation.epage 166
local.access open
local.fulltext yes


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