Browsing by Author "Novotný, Josef"

Now showing 1 - 7 of 7
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    Faktory ovlivňující kupní chování spotřebitelů a jejich význam pro podniky
    (Technická Univerzita v Liberci, 2014-03-04) Novotný, Josef; Duspiva, Pavel; Ekonomická fakulta
    The article reports the results of research consumers’ behavior and preferences when buying housing supplements, household equipment and preparation of new processed models which identifies the key factors influencing the purchasing behavior of consumers. Nowadays, the purchasing behavior of consumers is a topical problem on market due to frequent changes in society which have a substantial impact on the purchasing behavior, such as economic conditions, demographic trends, the influence of minorities, globalization or climate changes in the world. Therefore, a questionnaire survey was performed through research of consumers according to segmentation criteria divided into eight segments and that was aimed on selected factors having a topical influence on consumers. Based on the results of the research was drawn a model of identical and nonidentical factors influencing purchase consumers’ behavior and the model cobwebs. Both models forms basis for management decision-making enterprise in business policy. Subsequently, research was performed in enterprises whose business activities are aimed on home furnishings and household equipment. Research observed verification of test hypotheses concerning the marketing activities of enterprises and the possibility of using models. The proposed models allow enterprises more efficient decision-making during product innovation, specialization in business policy and marketing activities. The enterprises that do not consistently pay attention to purchasing behavior of consumers with using of factors that are influencing consumers´ purchasing behavior, they may lose competitiveness, market position and customers.
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    Hodnocení změn krajinné struktury města Rokytnice nad Jizerou
    (Technická Univerzita v Liberci, 2011-01-01) Novotný, Josef; Dítětová, Viola
    Bachelor thesis describes the state of landscape structure of Rokytnice nad Jizerou. The work is based on model of landscape ecologists Richard T. T. Gordon and Michael Forman.Important chapters are the work of physical- geographical and socio-economic characteristics , which describe the factors that condition the structure of landscape painting. Supporting chapter is titled Landscape Structure. In this main chapter landscape is divided into basic compositional components, which are further characterized in detail. The distribution of these composite components are mapped and attached to work on a separate poster.Finally, work is briefly reviewed Rokytnice development landscape in the last 150 years.Part of the work are small maps, showing the phenomena described and numerous photographs of the terrain of this landscape.
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    Porovnání vybraných výchovných prostředků ve vybrané školské a zájmové organizaci
    (Technická Univerzita v Liberci, 2011-01-01) Novotný, Josef; Šála, Hynek
    My Bachelor Thesis pursues chosen means of discipline which are used by teachers at a selected secondary school and in a chosen leisure time institution. The theoretical part of the thesis defines basic concepts, especially subordination and discipline, outlines the most frequent methods of positive stimulation and inhibition and prevention of egative aspects at the secondary school and in dormitories.The practical part aims to discover which means of discipline are most frequently used in particular organisations. The research findings evaluate the order of usage of the individual means of discipline, this list is subsequently compared.
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    Vlnařské předmykadlo
    (1956-01-01) Novotný, Josef
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