Faktory ovlivňující kupní chování spotřebitelů a jejich význam pro podniky

Title Alternative:Factors influencing consumersbuying behavior and their importance for enterprises
Simple item page
dc.contributor.authorNovotný, Josef
dc.contributor.authorDuspiva, Pavel
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2014-03-04
dc.date.available2014-03-04
dc.date.defense2014-03-04
dc.description.abstractThe article reports the results of research consumers’ behavior and preferences when buying housing supplements, household equipment and preparation of new processed models which identifies the key factors influencing the purchasing behavior of consumers. Nowadays, the purchasing behavior of consumers is a topical problem on market due to frequent changes in society which have a substantial impact on the purchasing behavior, such as economic conditions, demographic trends, the influence of minorities, globalization or climate changes in the world. Therefore, a questionnaire survey was performed through research of consumers according to segmentation criteria divided into eight segments and that was aimed on selected factors having a topical influence on consumers. Based on the results of the research was drawn a model of identical and nonidentical factors influencing purchase consumers’ behavior and the model cobwebs. Both models forms basis for management decision-making enterprise in business policy. Subsequently, research was performed in enterprises whose business activities are aimed on home furnishings and household equipment. Research observed verification of test hypotheses concerning the marketing activities of enterprises and the possibility of using models. The proposed models allow enterprises more efficient decision-making during product innovation, specialization in business policy and marketing activities. The enterprises that do not consistently pay attention to purchasing behavior of consumers with using of factors that are influencing consumers´ purchasing behavior, they may lose competitiveness, market position and customers.en
dc.formattext
dc.format.extent152-166 s.cs
dc.identifier.doi10.15240/tul/001/2014-1-012
dc.identifier.eissn2336-5604
dc.identifier.issn12123609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/6767
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectManager’s decision makingen
dc.subjectPurchasing behavioren
dc.subjectFactorsen
dc.subjectSegmentationen
dc.subjectModelen
dc.subject.classificationM31
dc.titleFaktory ovlivňující kupní chování spotřebitelů a jejich význam pro podnikycs
dc.title.alternativeFactors influencing consumersbuying behavior and their importance for enterprisesen
dc.typeArticleen
local.accessopen
local.citation.epage166
local.citation.spage152
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationE&Men
local.relation.abbreviationE+Mcs
local.relation.issue1
local.relation.volume17
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
12_Faktory Ovlivňující Kupní Chování Spotřebitelů a Jejich Význam pro Podniky.pdf
Size:
701.96 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Číslo 1