Rok 2016 (ročník 19)

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Rok 2016 (ročník 19)

 

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  • Révészová, Libuša (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The main question we are dealing with is how to teach/educate the future managers – advanced users of business informatics, ICT and information systems. As a very important step in determining the content and method of ...
  • Doskočil, Radek; Škapa, Stanislav; Olšová, Petra (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The article presents an expert fuzzy model for evaluation of the project success rate. The model is implemented with the use of fuzzy logic. First, fundamental theoretical principles related to the problems of project ...
  • Osakwe, Christian Nedu; Boateng, Henry; Popa, Simona; Chovancová, Miloslava; Soto-Acosta, Pedro (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    As this scientific paper is positioned under the relatively big umbrella of relationship marketing; it thus makes a fruitful attempt to bridge the gap between scholarship and practice. Our overriding objective of this study ...
  • Achim, Monica Violeta; Borlea, Sorin Nicolae; Găban, Lucian Vasile (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The purpose of our study is to identify which financial indicators have a significant impact on the probability of Romanian companies’ bankruptcy risk from the investors’ point of view by studying the impact on the probability ...
  • Sanfilippo-Azofra, Sergio; López-Gutiérrez, Carlos; Torre-Olmo, Begoña (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The financing decisions adopted by firms in financial distress are very important because most of the strategy decisions such as investments, market entry, or product diversification are considerably affected by the financial ...
  • Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    There are high expectations for mobile phone marketing and mobile advertising. In various European markets, such as the United Kingdom, Spain and Italy, mobile marketing campaigns have registered response rates of up to ...
  • Gołaś, Zbigniew; Kurzawa, Izabela (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The article addresses the problem of financial determinants of return on equity (ROE) in the food industry in Poland. The analysis was conducted on the basis of the decomposition of the rate of return on sales and in ...
  • Stříteská, Michaela; Zapletal, David; Jelínková, Lucie (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    Measuring and managing performance is an integral part of contemporary management systems, which are focused on achieving outstanding business results. This is based on a systematic, comprehensive review of a company's ...
  • Petkovic, Jovica; Jasinskas, Edmundas; Jesevičiūtė-Ufartienė, Laima (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The article focuses on the application of strategic planning activities in a sport organization. Firstly, strategic planning activities are distinguished and their significance for organizations analyzed. The following ...
  • Půček, Milan; Plaček, Michal; Ochrana, František (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    Limited public resources confront public administration bodies with the question of how to handle them in an economically rational manner. Audit of public expenditures necessitates an ongoing creation and modification of ...
  • Kačerauskas, Tomas (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    Creativity is a very important aspect of market economy. Creativity is an ambivalent and contradictory phenomenon that covers both positive and negative aspects. As a result, management of creativity faces some paradoxes. ...
  • Myšáková, Darina; Jáč, Ivan; Petrů, Michal (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    This article deals with the economic evaluation of biogas plants which are one of the most important renewable energy sources in the Czech Republic. They provide a stable supply of electricity and heat without polluting ...
  • Štreimikienė, Dalia; Ališauskaitė-Šeškienė, Ilona (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    External costs are the main market failure. Pollution taxes and other flexible market instruments are applied to internalise external costs of atmospheric emissions. Subsidies to renewable energy technologies in the form ...
  • Palevičius, Vytautas; Burinskienė, Marija; Podvezko, Valentinas; Paliulis, Gražvydas Mykolas; Šarkienė, Edita; Šaparauskas, Jonas (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Over the last decade, in the cities of Lithuania the number of shopping centres has been increasingly growing, they were provided with large parking lots. The development of shopping centres has formed a new structural and ...
  • Simová, Jozefína; Cinkánová, Ľubica (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    This paper, based on the literature study, presents findings of the research focused on the concept of customer value in on-line shopping for clothes. It examines and identifies attributes of perceived customer value in ...
  • Raisová, Manuela; Pavliková, Ľudmila; Semančíková, Jozefína (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Europe is facing the problem of growing consumption and increasing volume of public expenditure too for years. Financing of public expenditure (as a sum of short-term, medium or long term projects) is a complicated issue. ...
  • Vayvay, Özalp; Cruz-Cunha, Maria Manuela (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    The global competition requires that the companies adapt themselves to technological changes rapidly, develop new products, reduce the cost, shorten the time to market, and increase the quality. In this context, supplier ...
  • Vveinhardt, Jolita; Andriukaitiene, Regina (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    While implementing corporate social responsibility (CSR) in practice, it is necessary to evaluate the management culture of the organization, which is the instrument and the indicator of the initial position of implementation ...
  • Stejskal, Jan; Mikušová Meričková, Beáta; Prokop, Viktor (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    In recent years, we have been able to see the growing importance of knowledge in the context of the emerging knowledge-based global economy. It is commonly accepted that (i) innovations are brought forward through an ...
  • Dlask, Petr; Beran, Václav (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, )
    Contemporary modern development of a region (RD) is associated with some conception of economic volatility and technological knowledge. The RD is triggered by the existence of an infrastructure as a threshold. Only then ...

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