Rok 2016 (ročník 19)

repozitář DSpace

Rok 2016 (ročník 19)

poslední příspěvky

  • Révészová, Libuša (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The main question we are dealing with is how to teach/educate the future managers – advanced users of business informatics, ICT and information systems. As a very important step in determining the content and method of ...
  • Osakwe, Christian Nedu; Boateng, Henry; Popa, Simona; Chovancová, Miloslava; Soto-Acosta, Pedro (Technical university of Liberec, Czech RepublicTechnická Univerzita v LiberciTUL, 2016-12-05)
    As this scientific paper is positioned under the relatively big umbrella of relationship marketing; it thus makes a fruitful attempt to bridge the gap between scholarship and practice. Our overriding objective of this study ...
  • Doskočil, Radek; Škapa, Stanislav; Olšová, Petra (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The article presents an expert fuzzy model for evaluation of the project success rate. The model is implemented with the use of fuzzy logic. First, fundamental theoretical principles related to the problems of project ...
  • Sanfilippo-Azofra, Sergio; López-Gutiérrez, Carlos; Torre-Olmo, Begoña (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The financing decisions adopted by firms in financial distress are very important because most of the strategy decisions such as investments, market entry, or product diversification are considerably affected by the financial ...
  • Olarte-Pascual, Cristina; Pelegrín-Borondo, Jorge; Reinares-Lara, Eva (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    There are high expectations for mobile phone marketing and mobile advertising. In various European markets, such as the United Kingdom, Spain and Italy, mobile marketing campaigns have registered response rates of up to ...
  • Achim, Monica Violeta; Borlea, Sorin Nicolae; Găban, Lucian Vasile (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The purpose of our study is to identify which financial indicators have a significant impact on the probability of Romanian companies’ bankruptcy risk from the investors’ point of view by studying the impact on the probability ...
  • Stříteská, Michaela; Zapletal, David; Jelínková, Lucie (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    Measuring and managing performance is an integral part of contemporary management systems, which are focused on achieving outstanding business results. This is based on a systematic, comprehensive review of a company's ...
  • Petkovic, Jovica; Jasinskas, Edmundas; Jesevičiūtė-Ufartienė, Laima (Technická Univerzita v LiberciTechnical university of Liberec, Czech RepublicTUL, 2016-12-05)
    The article focuses on the application of strategic planning activities in a sport organization. Firstly, strategic planning activities are distinguished and their significance for organizations analyzed. The following ...

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