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- ItemCharacteristic features of project management in small and medium-sized enterprises(Technická Univerzita v Liberci, 2016-03-09) Kozlowski, Remigiusz; Matejun, Marek; Ekonomická fakultaThe trend of specificity in studies on small and medium-sized enterprises management focuses on the search for characteristic qualitative and quantitative features distinguishing these entities from others, particularly from large enterprises. Research conducted within this trend may concern the general characteristics of small and medium-sized companies, as well as their functional characteristics connected with particular areas of management. One such area of growing importance for today’s organizations is project management. This approach plays an important role in a dynamic, complex and uncertain environment, providing a response to accelerated competition, increased economic pressures, and rapid technological change. Use the project management by small and medium-sized enterprises enables cost reduction and facilitates the introduction of new products and services to the market, primarily including innovative solutions in response to individual and changing client requirements. However, project management should be implemented with consideration for the individual needs and possibilities of specific business entities, including SMEs. Taking this facts into consideration, the goal of the paper is to identify and evaluate select areas related to qualitative characteristics of project management in SMEs. The analysis refers to individual phases of a project life cycle, is of comparative nature, and is based on the results of studies conducted on a sample of 563 small and medium-sized enterprises and 334 large enterprises. The test of the difference between two population proportions was used to identify the areas of project management characteristic to SMEs statistically. Based on the study results, five research hypotheses have been verified concerning the basic goals, role of the owner, inter-organizational cooperation, and limited formalization in the process of project management in small and medium-sized enterprises.
- ItemInformation management tools for implementing an effective enterprise business continuity strategy(Technická Univerzita v Liberci, 2016-03-09) Podaras, Athanasios; Antlová, Klára; Motejlek, Jiří; Ekonomická fakultaThe current work aims to the development of the Business Continuity Testing Points method which can help both IT as well as business managers define an efficient business continuity strategy. The BCTP method stems from the UML Use Case Points theory which is a practically tested and accepted approach to SW complexity estimation. The Use Case Points methodology was selected as the theory behind the construction of the BCTP model, due to the fact that firstly, both theories share the requirement analysis task and secondly because complexity of information systems is strongly related to their recovery in cases of their unexpected failovers. In the Use Case Points theory IT analysts perform software requirement analysis by executing various business scenarios. The BCTP theory, on the other hand, is constructed to support the analysis of IT system recovery requirements, by executing multiple efficient recovery scenarios. The method is a new approach to the objective determination of the Recovery Time Effort of a business function in comparison to the Rational Time Objective and the Maximum Acceptable Outage, which are defined with regard to the Impact Value Level of the function. The most critical functions of the enterprise should be included in the Minimum Business Continuity Objective (MBCO) concept. MBCO refers to vital business functions without which the enterprise is not able to perform its basic operations. The Recovery Time Effort of a given business function is affected by multiple Technical, Environmental and Unexpected factors with precise weights and assessment values. Recovery exercises should be based on scenarios which include the unexpected factors that may delay the recovery process. The derived exercise results are proposed as drivers for the reassessment of the criticality of a business function.
- ItemBusiness intelligence as a key information and knowledge tool for strategic business performance management(Technická Univerzita v Liberci, 2016-03-09) Rajnoha, Rastislav; Štefko, Róbert; Merková, Martina; Dobrovič, Ján; Ekonomická fakultaThe indicators, methods and models applied in performance management in the past were largely based on financial indicators and financial management methods. Of course, we do not claim that financial indicators are not currently necessary or relevant, but as the business results showed, the management based only on the financial statements is no longer enough. The paper focuses on the presentation of selected research results related to strategic business performance management. With the currently presented issue, we enter an area of research which is not as clearly defined as it was in the case of a traditional financially oriented approach to measuring and managing corporate performance which prevailed in the past. The aim of the paper is to analyse and synthetize findings regarding the chosen, mainly not traditional methods and models, which have started to be used for strategic business performance management. The results of our empirical scientific study provide interesting and valuable findings that the overall performance of industrial enterprises in Slovakia is to be looked at comprehensively strategically and not just in financial terms. Why are some industrial enterprises more efficient than others? What methods and procedures are applied by more efficient companies? The answers to these questions can be found in our paper. We recommend industry enterprises to apply selected methods and models of strategic business performance management. The key tool in increasing the overall performance of the enterprise in the selected Slovak industries seems to be employing a system of strategic performance management, supported by a knowledge-based Business Intelligence Information System.
- ItemNet promoter score integration into the enterprise performance measurement and management system – a way to performance methods development(Technická Univerzita v Liberci, 2016-03-09) Faltejsková, Olga; Dvořáková, Lilia; Hotovcová, Barbora; Ekonomická fakultaIn the current global environment the enterprise performance can be defined the best as the success on the market, the ability to succeed in the competition and to find the possibility for further growth in the constantly changing, unstable environment. In the view of these conditions performance has to be seen as a multicriterial quantity. The takings growth becomes its significant factor conditioned by the satisfaction of the customer who is bound to the product and the producer in the long-term. It creates the customer’s loyalty as the basis of the enterprise prosperity. In the customer-oriented market conditions marketing is becoming an important part of management in the new holistic concept. The approximation of marketing principles with the enterprise financial management brings new possibilities in enterprise performance measurement. The customer satisfaction measurement and its integration into the performance-oriented systems of business management currently gets among the main points of interest. The paper presents the research results in the area of Net Promoter Score (NPS) integration into the enterprise performance measurement and management with the target to develop performance measurement and management methods in the paradigm of the 21st century. Critical analysis and customer satisfaction and loyalty measurement and management evaluation was performed based on the immediate customer experience principles in the context of modern methods of enterprise performance measurement and management. The results of the performed empiric research proved and demonstrated the expediency of NPS use for customers‘ satisfaction measurement in the brewing industry area and on the beer market in the Czech Republic, including the confirmation of suitability and significance of NPS integration into the financial performance measurement system based on the economic value added method.
- ItemThe relationship among customer satisfaction, loyalty and financial performance of commercial banks(Technická Univerzita v Liberci, 2016-03-09) Belás, Jaroslav; Gabčová, Lenka; Ekonomická fakultaIn the current banking sector, characterized by an increasing competition, efficient management of selling additional products and services to existing satisfied customers represents a significant opportunity to improve the financial performance of a commercial bank. To sum up, the conclusion of the up to date literature is an idea that customer satisfaction leads to customer loyalty and loyalty leads to willingness to purchase additional products. However, there are practically no papers quantifying the influence of loyalty on additional products purchases. The aim of this paper is to create a model among customer satisfaction, loyalty and financial performance of commercial banks in the Czech Republic. It is based on our original research realized as a survey with a total of 459 respondents that have been reached. The created model has proven that product quality, recognition of customers´ financial needs and acceptance of prices by a customer have an impact on customer satisfaction, which then influences customer loyalty and this in return influences additional purchases potential of a customer. The regression model of relation between customer satisfaction and loyalty of bank customer has this form: CL = 0.01163 + 0.9191 x CS, where: CL – customer loyalty, CS – customer satisfaction. The regression model of relation between customer loyalty and additional purchases: APP = -0.05667 + 0.5848 x CL, where: APP – additional purchases potential, CL – customer loyalty. At the end, the paper is dedicated to a model example showing that if a commercial bank is able to increase the number of satisfied customers by 10,000, it can obtain additional yearly income of EUR 9.6 million.
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