The implementation of internal communication system as a way to company efficiency

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dc.contributor.author Holá, Jana
dc.contributor.author Pikhart, Marcel
dc.contributor.other Ekonomická fakulta cs
dc.date.accessioned 2014-06-05
dc.date.available 2014-06-05
dc.identifier.issn 12123609
dc.identifier.uri https://dspace.tul.cz/handle/15240/7067
dc.description.abstract The paper focuses on the management of internal communication inasmuch it can influence company efficiency and competitiveness in the current global business market. The implementation of internal communication strategies can be a way to enhance company efficiency and it can also increase and support engagement of employees in everyday company operations and connect the employees expectations and increase their morale. On the other hand, inefficient communication is a stress factor paralysing the key functions in a company structure and its strategy. The conducted research has proved the crucial role of internal communication in producing superior financial results and the implementation of internal communication into strategic management is considered to be a necessary condition for efficient internal communication in any company operating in the global market. The implementation of internal communication into strategic management of the company means accepting the importance of staff as communicators and partners and thus seeing them as the most important asset for the company. The conducted research carried out in 252 companies operating in the Czech market has shown that strategic and systematic internal communication is important for the company profitability and its competitiveness. Small companies do not focus on internal communication as such and solve the communication issues intuitively and ad hoc, however, it is important to set certain strategies of internal communication into a company management so that the problems of insufficient communication are eliminated as much as possible. The research has proved that in the companies which systematically manage their internal communication the efficiency evaluation of the internal communication is significantly higher than in the ones which do not manage their internal communication systematically, and in the companies which include internal communication in their strategic management the evaluation of efficiency of internal communication is significantly higher than in other companies. en
dc.format text
dc.format.extent 161-169 cs
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
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dc.rights CC BY-NC
dc.subject business intelligence en
dc.subject business performance management en
dc.subject information support for business and economics en
dc.subject strategic information systems en
dc.subject strategic management en
dc.subject.classification M12
dc.subject.classification M31
dc.title The implementation of internal communication system as a way to company efficiency en
dc.type Article en
dc.date.defense 2014-06-11
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2014-2-012
dc.identifier.eissn 2336-5604
local.relation.volume 17
local.relation.issue 2
local.relation.abbreviation E&M en
local.relation.abbreviation E+M cs
local.faculty Faculty of Economics
local.citation.spage 161
local.citation.epage 169
local.access open
local.fulltext yes


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