The implementation of internal communication system as a way to company efficiency

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dc.contributor.authorHolá, Jana
dc.contributor.authorPikhart, Marcel
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2014-06-05
dc.date.available2014-06-05
dc.date.defense2014-06-11
dc.description.abstractThe paper focuses on the management of internal communication inasmuch it can influence company efficiency and competitiveness in the current global business market. The implementation of internal communication strategies can be a way to enhance company efficiency and it can also increase and support engagement of employees in everyday company operations and connect the employees expectations and increase their morale. On the other hand, inefficient communication is a stress factor paralysing the key functions in a company structure and its strategy. The conducted research has proved the crucial role of internal communication in producing superior financial results and the implementation of internal communication into strategic management is considered to be a necessary condition for efficient internal communication in any company operating in the global market. The implementation of internal communication into strategic management of the company means accepting the importance of staff as communicators and partners and thus seeing them as the most important asset for the company. The conducted research carried out in 252 companies operating in the Czech market has shown that strategic and systematic internal communication is important for the company profitability and its competitiveness. Small companies do not focus on internal communication as such and solve the communication issues intuitively and ad hoc, however, it is important to set certain strategies of internal communication into a company management so that the problems of insufficient communication are eliminated as much as possible. The research has proved that in the companies which systematically manage their internal communication the efficiency evaluation of the internal communication is significantly higher than in the ones which do not manage their internal communication systematically, and in the companies which include internal communication in their strategic management the evaluation of efficiency of internal communication is significantly higher than in other companies.en
dc.formattext
dc.format.extent161-169cs
dc.identifier.doi10.15240/tul/001/2014-2-012
dc.identifier.eissn2336-5604
dc.identifier.issn12123609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/7067
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectbusiness intelligenceen
dc.subjectbusiness performance managementen
dc.subjectinformation support for business and economicsen
dc.subjectstrategic information systemsen
dc.subjectstrategic managementen
dc.subject.classificationM12
dc.subject.classificationM31
dc.titleThe implementation of internal communication system as a way to company efficiencyen
dc.typeArticleen
local.accessopen
local.citation.epage169
local.citation.spage161
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationE&Men
local.relation.abbreviationE+Mcs
local.relation.issue2
local.relation.volume17
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