Perception and Identification of the General Public with Sustainable Finance Issues

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Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
The perception and identification of the general public regarding sustainable finance issues have become a crucial consideration in implementing sustainable financial policies. Sustainable finance addresses contemporary global financial challenges by harmonising economic, social, and environmental (ESG) interests. This paper reviews various perspectives on sustainable finance, focusing on its importance for the general public. The paper aims to examine the perceptions and identification of the general public regarding sustainable finance issues. The empirical investigation is based on the questionnaire survey and its statistical evaluation. The research results indicate that the significance of carbon footprint as a metric for gauging environmental sustainability is relatively moderate by the general public. The respondents indicated the following financial products as the most environmentally unfriendly: debit cards, electronic banking on PC, and investment funds. As financial products with the lowest emissions and environmental impact, the respondents stated: smart-banking apps in the mobile phone, current accounts, and banking identity. At the same time, the general public is not very familiar with specified concepts related to sustainable finance (open banking, impact investing), and the differences between generations are insignificant. The paper uses a questionnaire survey on the Google Forms platform. The questionnaire included multiple-choice questions, Likert scale items, and participant demographic data.
corporate social responsibility, ESG factors, green finance, impact investing, open banking