Browsing by Author "Strnad, Pavel"

Now showing 1 - 20 of 70
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    Analýza aktuálních marketingových trendů
    (Technická Univerzita v Liberci, 2011-01-01) Pěkný, Radek; Strnad, Pavel
    This diploma thesis is focused on actual marketing trends based on a technological progress. Each topic is commented by its both theoretical and practical parts. The historical development of marketing connected with social and technological development of human society is described in the first part of the thesis. In the following (main) part of the thesis are explained actual marketing trends based on new technologies such as social networking. In the end of the thesis visions of future of marketing are described.
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    Analýza farmaceutického trhu v ČR
    (Technická Univerzita v Liberci, 2008-01-01) Veselý, Daniel; Strnad, Pavel
    This dissertation analyses the pharmaceutical market in the Czech Republic. It defines the basic concepts, the distinguishing features of the medications market focused on medications as a specific type of goods. The thesis characterizes the situation on the pharmaceutical market in the past years until the present days. It highlights the pharmaceutical companies, their associations and also the other entities comprising said market. The thesis describes the medication distribution chain from the manufacturer to the patient. The dissertation incorporates the legislative changes brought about by Act No. 261/2007 Coll., on Stabilization of Public Budgets into the Health Service Department. Said changes concern especially the issue of the newly introduced registration fees, the act on generic substitution, the determination of maximum prices and the payment system in the Czech Republic. Finally, the thesis elaborates on the strategy of the pharmaceutical companies manufacturing original and generic medications and their role in the progress and development of new medications.
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    Analýza komunikace ve firmě
    (Technická Univerzita v Liberci, 2011-01-01) Dvořák, Marek; Strnad, Pavel
    The author of the thesis has concentrated on the topic of communication in the company. The goal of the thesis is to analyse the current level of communication in the company OCÉ ČR, s.r.o., to evaluate particular communication tools, to find possible weak points and to suggest an improvement of marketing communication in the company. An introductory part includes basic theoretical possibilities, the definition of terms marketing and marketing communication including specification of its functions. In the following part of the thesis the company OCÉ ČR, s.r.o. is described including its economic results. Further chapters deal with analysis and evaluation of internal and external marketing communication devices. It focuses on communication with clients in a special way. Particular conclusions and tangible measures for improvement including their economic assessment can be an impulse for increasing in efficiency of marketing communication of the company OCÉ ČR.
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    Analýza marketingové komunikace podniku
    (Technická Univerzita v Liberci, 2010-01-01) Drapák, Ladislav; Strnad, Pavel
    The author of this thesis concentrated on the topic of marketing communication. The aim of this thesis is to analyse a present level of marketing communication at Skoda Auto Company, s.c. and to evaluate individual marketing communication tools, to find possible weak points and suggest the improvement of company marketing communication. The introduction contains theoretical basis, definition of the terms ?marketing? and ?marketing communication? including specification of their functions. Next the thesis defines communication partners of the company and specifies links between marketing and communication mix, and characterizes individual communication tools. The separate part deals with marketing research and the process of deternination of aim groups by way of segmentation, targeting and positioning. In the second part Skoda Auto company, s.c. is characterized including its economic results, suppliers and competitors. Further chapters deal with analysis and evaluation of both internal and external marketing communication tools. Special attention is paid to internet marketing. Individual conclusions and concrete measures for improvement including their economic evaluation can be one of the impulses for making marketing communication of Skoda Auto Company more effective.
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    Analýza trhu expresních zásilek
    (Technická Univerzita v Liberci, 2010-01-01) Poledno, Michal; Strnad, Pavel
    The thesis is based on the current situation on the express carriers market. It describes the impact on the customer and the overall economic environment. The aim is to evaluate through several different methods the largest providers of these services. For simplification, only DHL, UPS, TNT and FedEx were selected. It deals with comparison of the quality and range of products and services offered. The first chapter looks at the current market situation and current trends and tendencies. The second chapter analyzes in detail the behavior of the customer. The third part focuses on the individual shipping companies, their history, financial indicators and plans. Subsequently, the SWOT analysis was prepared, which defines the strengths and weaknesses and reveals potential opportunities and threats. The last chapter includes a test of express service carriers and new proposals and recommendations for both the shipper and the customers themselves.
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    Analýza trhu se solárními panely
    (Technická Univerzita v Liberci, 2008-01-01) Sentivánová, Zuzana; Strnad, Pavel
    The subject of this dissertation is analyzing the market with solar energy partly worldwide but mainly in the Czech Republic. The first chapter includes problems of this sphere of business, effect of its expansion and introduces with program 21st century. The second chapter contains theoretical part, which deals with characteristic of solar energy, solar technology and includes ways of usage these equipment. Then follow practical part, which contains market analysis. First is market analysis in the world, then in the Czech Republic and subsequently is described market in Germany. Dissertation contains relation between supply and demand and shows trend of this relation. At the close is suggested next possible future development of this branch and there is an illustration of usage of solar energy in practice.
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    Analýza trhu telekomunikací ve 21. století pro společnost T-Mobile Czech Republic a. s.
    (Technická Univerzita v Liberci, 2010-01-01) Vodička, Jakub; Strnad, Pavel
    Tato diplomová práce je zaměřena na analýzu a vývoj současného telekomunikačního trhu v České republice. Podstatou této práce přehledný a ucelený pohled na situaci na tomto trhu ve 21. století, který by měl sloužit především společnosti T-Mobile Czech Republic a.s. Konkrétně by tato práce měla společnosti přinést informace o tom, jaká je její současná pozice na trhu, konkurence a také hlavní konkurenční výhody.K tomu, aby bylo možné takové informace poskytnout, bude provedena analýza vývoje telekomunikací až po současnost. Dále budou popsány principy marketingového přístupu ke službám, se zaměřením na telekomunikace a prozkoumána politika tvorby segmentace na trhu elektronických komunikací. V praktické části budou vytvořeny SWOT analýzy tří hlavních hráčů na českém telekomunikačním trhu a následně bude pozornost zaměřena na současné strategie, kterými se společnosti snaží získat převahu nad konkurencí. V poslední kapitole bude potom zhodnocena pozice společnosti T-Mobile Czech Republic a.s. a popsány její hlavní konkurenční výhody.
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    Analýza zákazníka
    (Technická Univerzita v Liberci, 2008-01-01) Königová, Jana; Strnad, Pavel
    This diploma work is focused on consumer analysis of reality market in Liberec´s region. The goal of this work is to describe current and potencional customers on the reality market in Liberec´s region. I should aslo recommend the company convenient strategy, which is related to this topic. The first part of this work introduces history, position and activities in the company. In the next part there is the theoretical and practical concept of the consumer behavior. Than follows the part about market description. First theoretically and than i tried to describe practically reality market in Liberec´s region. Final chapter treat about communication with consumers and how the company Relia, Ltd do it practically. In the end of this work are summarized reasons of each chaper and formulatid some suggestions to this problematic.
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    Celebrity v reklamě
    (Technická Univerzita v Liberci, 2007-01-01) Hůla, David; Strnad, Pavel
    This diploma thesis was elaborated on the topic ``Celebrities in advertising{\crqq}. In the introductory part there are reasons why exactly I chose this topic. In the theoretical part I dealt with description of advertising and everything that is connected to it. In addition I tried to clarify why celebrities participate in advertising. In the main part I tried to involve certain celebrity into perfume advertising, who would represent this brand and would give it their face. At first, I presented individual products trying to show them closely. The next step was making questionnaires that would help me to find exact characteristics of individual product. Based on those characteristics the informants voted for a concrete celebrity who should present the product and the most suitable environment, where the advertising would take place. In the final part I made a brief summary and an assessment of the results.
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    Cenový benchmarking ve společnosti Škoda Auto, a. s.
    (Technická Univerzita v Liberci, 2008-01-01) Vetešníková, Vanda; Strnad, Pavel
    Automobilový trh je charakteristický silným konkurenčním prostředím. Každý výrobce automobilů je v současnosti vystaven řadě nepříznivých vlivů, se kterými se musí potýkat. K těmto vlivům patří nadbytek výroby, růst podílu asijských značek na trhu, rostoucí náklady a ceny ropy, měnící se požadavky zákazníků a řada dalších. Přestože díky silné konkurenci a široké nabídce rostou požadavky zákazníků v mnoha směrech, jedním z nejdůležitějších faktorů při rozhodování o koupi vozu stále zůstává cena. Proto je cenová politika a vhodná cenová strategie bezpochyby nadmíru důležitá. Podniky jsou nuceny neustále sledovat svou pozici vůči konkurenci a reagovat na měnící se podmínky na trhu. K tomu využívají užitečného nástroje, jakým je benchmarking. Diplomová práce se zabývá cenovým benchmarkingem ve společnosti Škoda Auto. Skládá se z 5 částí, které dohromady tvoří komplexní náhled na danou problematiku. Teoretická část práce je zaměřena na výklad teoretických poznatků týkajících se ceny, jež je nezbytnou součástí marketingového mixu. Praktická část se věnuje procesu stanovení ceny ve společnosti Škoda Auto a především pak praktickému využití cenového benchmarkingu. Cílem práce je popis celého procesu stanovení ceny ve společnosti Škoda Auto s využitím cenového benchmarkingu a současně zhodnocení výsledků cenového benchmarkingu ve vztahu k českému trhu a vybraným evropským trhům.
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    Činnosti marketingového oddělení sportovního klubu
    (Technická Univerzita v Liberci, 2007-01-01) Vrba, Tomáš; Strnad, Pavel
    This diploma thesis should provide comprehensive information about marketing issues in sports environment and it should also become a source for further study. The aim is to describe the significance of marketing department in sport and clarify its importance in raising needed money and other resources for managing the clubs. The main task of this diploma thesis is to identify performed marketing activities in sports environment. This piece of work focuses mainly on football clubs, but other sports branches representing team sports in Liberec region are also compared. An integral part of the diploma thesis are recommendations for marketing activities improvement of individual sports clubs.
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    Doplnění výrobkové řady
    (Technická Univerzita v Liberci, 2007-01-01) Paickrová, Kateřina; Strnad, Pavel
    This diploma work deals with the issue of implementing new products on the market. The topic of the theses is an extension of the product line about an innovated type of the product and its market introduction including presentation. The aim of the theses was to specify problems on the market of heating engineering, to describe the product and to work out the strategy on implementing a new product on the market. The aim of the application of a marketing strategy should be an increase in the sales of stoves and an enlargement of the share in the heating market.
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    Firemní marketingová komunikace
    (Technická Univerzita v Liberci, 2007-01-01) Mačátová, Zdeňka; Strnad, Pavel
    This diploma thesis deals with marketing communication of the company. The goal of this thesis is to describe and evaluate marketing communication and its tools from the standpoint of common principles of the building company Didaktik-CZ s.r.o. The content of the thesis is divided into four separate chapters, but there is a tight relation among them. The first chapter concentrates on the theoretical problems of marketing communication, its targets and its communication tools. The second part shortly describes the above mentioned company, services provided, its clients, chosen realized construction works including an example of realized business order,important indicators showing the company development etc. The third chapter focuses on the analysis of the current marketing communication of the company and there are also arrangements of communication improvements suggested. The last chapter summarizes all the previous parts. It combines the theoretical knowledge with analysis of the real situation and applies it at the activities of the company. At last it suggests steps needed for innovation of current promotion.
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    Franchising
    (Technická Univerzita v Liberci, 2011-01-01) Šmídková, Zuzana; Strnad, Pavel
    This thesis aimed at the topic ?Franchising? deals with a specific form of long-term contractual cooperation between legally and economically separate business units. The thesis is divided into two parts. First, the term ?franchising? is defined and described in many different connections for the purpose of creating a theoretical basis which is essential for following the practical application. In the second part, the real franchise concept of a hotel chain is introduced and evaluated. The origin and development of the Pytloun Hotels Group - a hotel chain which included the decision to expand its business through franchising are followed. The effectiveness of this decision is judged on the basis of different analyses. In conclusion the bilateral profitability of the cooperation agreement with Hotel Ostrov is being evaluated.
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    Hledání optimální marketingové komunikace pro MS v klasickém lyžování Liberec 2009
    (Technická Univerzita v Liberci, 2006-01-01) Sehnoutek, Petr; Strnad, Pavel
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    Hledání růstové strategie
    (Technická Univerzita v Liberci, 2008-01-01) Mrskoš, Pavel; Strnad, Pavel
    This graduation these solves problems of growth strategy determination in Železářství AMAT company in Jablonec nad Nisou. Its respective chapters cover both theoretical and practical aspects of the subject treated. It analyzes position of company to its competition, also the competition by itself. The way, how to raise turnover, is in installing new services (facilitation payment card terminal station, hire purchase, loyalty program) for consumers. The company also should change the way of communication with consumers. An inseparable part of the thesis is a double questionnaire survey conducted among current consumers and potential consumers to ascertain channels to company´s growth.
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    Hledání uplatnění pro nový výrobek
    (Technická Univerzita v Liberci, 2006-01-01) Plavcová, Zdena; Strnad, Pavel
    The thesis deals with the issue of finding the use for a new product. The main aim is to find a nanofibres filter utilization in the sphere of food processing industry. The whole work is divided into three main parts. The theoretical part describes the industry. The second part introduces a company and its products. In the last part I made a market research of filters and I tried to find use for nanofiber filters, which might replace currently used filters.
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    Hospodaření atletického oddílu
    (Technická Univerzita v Liberci, 2007-01-01) Vondřejc, Jiří; Strnad, Pavel
    The aim of this paper is to provide an instrument for athletic club management. It focuses mainly on raising financial funds from sponsors and (via individual grants) from institutions. Its findings have been applied to the management of Hvězda SKP Pardubice Athletic Club. The paper also summarises plan drawing for given periods or single sport events, estimating financial provision, and finding further club financing. It evaluates the present situation in athletics and gives hints for its improvement.
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    Internetové obchodování
    (Technická Univerzita v Liberci, 2008-01-01) Drahoňovský, Pavel; Strnad, Pavel
    The diploma thesis is focused on a relatively young branch of marketing, namely Internet trading. Purpose of this work is to explore wide spectrum of the Internet shops, analyze their strong and weak spots, conclude advantages and disadvantages and consequently propose a solution for all problems and drawbacks, which result from trading on a digitized level. The thesis consists of two major parts. Theoretical part concentrates mainly on a relatively short history of the Internet itself, investigates its possibilities and particularly analyses all benefits of using the Internet by marketing experts. The following practical part is aimed at analyzing several Internet shops from various branches. The goal is to highlight their pros and cons, summarize them and use the conclusion to develop a marketing-based guide for creating an one´s own Internet shop.
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    Internetový marketing sázkových kanceláří na českém trhu
    (Technická Univerzita v Liberci, 2010-01-01) Bulis, Jan; Strnad, Pavel
    Diplomová práce, jenž je rozpracována do 6 kapitol, se zabývá významem Internetu pro české sázkové kanceláře. První kapitola charakterizuje internetový marketing a jeho nástroje. Další kapitola popisuje vývoj sázkových kanceláří na našem trhu a srovnává jednotlivé společnosti. Následně ve třetí kapitole se zabývám legislativní problematikou sázek a loterií. Čtvrtá kapitola je věnována analýze trhu sázejících. V další kapitole popisuji trendy v sázení v ČR a EU. Stěžejní část diplomové práce tvoří 6. Kapitola, kde popisuji pravděpodobný budoucí vývoj a možné nové produkty českých sázkových kanceláří na Internetu.