Ekonomická fakulta
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Browsing Ekonomická fakulta by Author "Absolonová, Veronika"
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- ItemModerní metody online marketingu ve společnosti ŠKODA AUTO, a. s.Absolonová, Veronika
- ItemModerní metody online marketingu ve společnosti ŠKODA AUTO, a. s.(Technická Univerzita v Liberci, 2012) Absolonová, Veronika; Dědková, JaroslavaThe aim of this diploma thesis is to analyse online marketing in Škoda Auto company. The analysis is followed by recommendation. The first part of the thesis deals with information about company and internet statistics and facts. Afterwards, online marketing is introduced. Opportunities of internet usage in marketing communication are emhasized. In the next part, the comparison of internet usage with traditional media usage is performed. Special attention is given to marketing trends in automotive industry. Based on the theoretical knowledge, and the results of analyses, steps to improve an efficiency of online marketing activities are proposed.