Creation and Development of a Specialized Tourist Product Based on the Features of Attractiveness, Originality, Authenticity, and Relevance of Content

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dc.contributor.authorNeven, Seric
dc.contributor.authorHolendova, Julie
dc.contributor.authorTrifkovic, Jovana
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2025-10-02T10:24:24Z
dc.date.available2025-10-02T10:24:24Z
dc.description.abstractIn tourism practice, specialized tourist products are often developed unsystematically, based on various entrepreneurial ideas. Most specialized tourist products created in this way do not achieve satisfactory sales. An analysis of successful, globally recognized specialized tourist markets has shown that they are developed systematically. The systematic development of a specialized tourist product implies that the idea is only the starting point. The idea of a new specialized tourist product needs to be developed using selected features. The paper presents an original model that practice in the development of specialized tourist products. The model is based on the features of attractiveness, originality, authenticity, and relevance of the content. The paper presents a model based on a business case of tourism commercialization of the Roman general Lucius Artorius Castus, who was born and buried in Podstrana near Split, Croatia. According to the findings of several researchers, the war journey of this Roman general in England inspired the creation of the legend of King Arthur. The research was conducted using a descriptive analysis of secondary data. The research employed a descriptive analysis of secondary data. It focuses on examining the author's model for developing a specialized tourist product. The primary research problem centers around justifying the broader application of this model in tourism practice to support the creation of new specialized tourist products.en
dc.formattext
dc.identifier.doi10.15240/tul/009/lef-2025-13
dc.identifier.isbn978-80-7494-747-6
dc.identifier.urihttps://dspace.tul.cz/handle/15240/178035
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofLiberecké ekonomické fórum 2025cs
dc.relation.ispartofLiberec Economic Forum 2025en
dc.subjectTourismen
dc.subjectSpecialized Producten
dc.subjectArtoriusen
dc.subjectArthuren
dc.subject.classificationZ32
dc.subject.classificationZ33
dc.subject.classificationM31
dc.titleCreation and Development of a Specialized Tourist Product Based on the Features of Attractiveness, Originality, Authenticity, and Relevance of Contenten
dc.typeproceeding paperen
local.accessopen
local.citation.epage174
local.citation.spage161
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationLEFcs
local.relation.abbreviationLEFen
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