Creation and Development of a Specialized Tourist Product Based on the Features of Attractiveness, Originality, Authenticity, and Relevance of Content
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Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
Technical university of Liberec, Czech Republic
Abstract
In tourism practice, specialized tourist products are often developed unsystematically, based on various entrepreneurial ideas. Most specialized tourist products created in this way do not achieve satisfactory sales. An analysis of successful, globally recognized specialized tourist markets has shown that they are developed systematically. The systematic development of a specialized tourist product implies that the idea is only the starting point. The idea of a new specialized tourist product needs to be developed using selected features. The paper presents an original model that practice in the development of specialized tourist products. The model is based on the features of attractiveness, originality, authenticity, and relevance of the content. The paper presents a model based on a business case of tourism commercialization of the Roman general Lucius Artorius Castus, who was born and buried in Podstrana near Split, Croatia. According to the findings of several researchers, the war journey of this Roman general in England inspired the creation of the legend of King Arthur. The research was conducted using a descriptive analysis of secondary data. The research employed a descriptive analysis of secondary data. It focuses on examining the author's model for developing a specialized tourist product. The primary research problem centers around justifying the broader application of this model in tourism practice to support the creation of new specialized tourist products.
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Tourism, Specialized Product, Artorius, Arthur
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978-80-7494-747-6