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- ItemDecarbonisation of Business Logistics: The Role of Electromobility in the Machinery and Equipment Industry(Technická Univerzita v Liberci, ) Richnak, Patrik; Ekonomická fakultaThe decarbonisation of business logistics is becoming a strategic necessity to support sustainability within the machinery and equipment manufacturing sector. This paper examines electromobility as a key instrument for reducing carbon emissions in business logistics processes. The paper draws on a structured literature review, which evaluated current knowledge and trends relating to electromobility and its application in logistics, and builds upon primary empirical research carried out through a questionnaire survey involving 62 companies operating in Slovakia. This combined methodology enabled a comprehensive exploration of current adoption practices, anticipated benefits, and the main barriers associated with the implementation of electromobility in business logistics. The findings reveal that adoption drivers differ by enterprise size: medium-sized enterprises place greater emphasis on environmental sustainability and CO₂ reduction, while large enterprises prioritise long-term cost savings, although both recognise the value of environmental benefits. Implementation is still in an early phase, with partial deployment being most common and a substantial proportion of enterprises actively planning future integration. The most promising application areas are local and short-haul transport, alongside intra-company material handling, reflecting current technological capabilities. Key challenges include insufficient charging infrastructure and limited vehicle range, while high investment costs remain the primary financial barrier. Overall, the findings of the paper confirm that coordinated policy action, infrastructural development, and technological advancement are essential for accelerating the transition to low-carbon logistics in this industrial sector.
- ItemDigital Marketing Risks for Aging Populations: The Threat of Online Scams to Older Adults(Technická Univerzita v Liberci, ) Okechukwu, Chinyere Chidera; Bachmann, Pavel; Ekonomická fakultaThis study provides a systematic concept of how digital marketing practices intersect with the older adults´ vulnerability to financial digital scams and misleading online advertisements. Although digital platforms offer convenience, they are also used to deliver deceptive content that exploits the cognitive, emotional, and technological limitations. Following the PRISMA methodology, over 230 articles from Web of Science database in 2000-2025 period were initially screened. After applying inclusion and exclusion criteria based on relevance, language (English), peer-review status, and topical focus, 87 studies were included in the analysis. The majority of the selected studies originated from the United States (41%), China (14%), and Japan (8%). Interest in the examined topic has gradually increased over time, with a notable peak in 2024. The results suggest that older adults face growing threats from deceptive digital marketing, worsened by low digital literacy, cognitive decline, and limited awareness of online risks. Although financial and educational digital scams remain common, emotional manipulation has become more frequent through personalized targeting. The findings highlight the need for stronger policy frameworks, improved digital education, and ethical standards in online advertising to better protect vulnerable consumers.
- ItemHuman Resource Management in Biotech and DeepTech Startups - the Pilot Study(Technická Univerzita v Liberci, ) Zahradka Zajfrtova, Jana; Maresova, Petra; Ekonomická fakultaStartups are important drivers of innovation and economic transformation. Biotech and DeepTech sectors are particularly significant, requiring deep scientific insight, advanced education, and robust support systems to translate high-tech breakthroughs into market-ready applications. Unlike established corporations, startups operate under conditions of high uncertainty, limited resources, and rapid development. Their success depends not only on technological advancement and access to capital but also on effective human resource (HR) management tailored to early-stage dynamics. This paper presents a structured review of academic literature, reports, and case studies from the past fifteen years (2010–2025), complemented by a pilot consultation reflecting the Czech and broader Central and Eastern European (CEE) context. It analyses key dimensions of HR management in Biotech and DeepTech startups, including leadership, talent acquisition and retention, interim management, and the role of support infrastructures such as incubators and accelerators. Particular attention is given to the challenges of attracting specialized talent, building interdisciplinary teams, and bridging cultural differences between science and business. The findings highlight the importance of visionary and adaptable leadership capable of navigating complex regulatory and organizational environments, as well as the contribution of interim managers, business angels, and early-stage investors who help fill strategic HR gaps and provide mentoring. Additionally, the study aligns with European policy frameworks promoting gender equality and HR capacity-building. Supported by literature-based evidence and region-specific insights, the paper offers recommendations for founders, investors, and policymakers, concluding that strategic HR management is a critical factor for long-term competitiveness of innovation-driven ventures.
- ItemShort- and Mid-Term View on the Purchasing Power of Employees Working in the Public and Private Sectors, Considering the Existence of a Minimum Wage and the Influence of Inflation(Technická Univerzita v Liberci, ) Sanda, Martin; Zboril, Jan; Ekonomická fakultaThe paper addresses the issue of employees' purchasing power, examining the minimum wage and taking the inflation rate into account. It considers an approach that uses a variable basis to evaluate employees' labor. The current situation is characterised by a lack of regular wage increases, resulting in a decline in real purchasing power due to inflation. The paper aims to determine how current practices can adapt to current influences and trends while increasing employee motivation and maintaining their real purchasing power. It also addresses how to achieve fairness and reduce uncertainty in the context of differing employee conditions. A wage indexation–based model has been created to solve this problem. This model solves the problem of decreasing purchasing power, thereby helping to achieve fairness and reduce uncertainty.
- ItemRisk Aversion, Age, and Gender as Predictors of New Media Adoption: Evidence from LinkedIn, Twitter, Skype, and Viber(Technická Univerzita v Liberci, ) Sudzina, Frantisek; Pavlicek, Antonin; Rozmberska, Lucie; Ekonomická fakultaThis study investigates how risk aversion, age, and gender influence the adoption and use of new media platforms, specifically LinkedIn, Twitter, Skype, and Viber. Drawing on data from a web-based survey conducted via 1ka.si, we analyzed responses from 529 university students (289 men and 240 women), the vast majority of whom were 24 years old or younger. The questionnaire measured frequency of platform use, demographic characteristics, and self-assessed risk aversion levels. Our findings reveal significant associations between individual risk profiles and platform usage, with more risk-averse individuals showing lower engagement on socially and professionally open networks such as LinkedIn and Twitter. Age and gender were also found to be important moderating factors, shaping both the likelihood of adoption and patterns of usage across platforms. These results offer valuable insights into the psychological and demographic determinants of digital behavior and highlight the importance of tailoring digital communication strategies to diverse user profiles..