Gastroturistika v Libereckém kraji
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Date
2021-11-1
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Abstract
Bakalářská práce pojednává o gastroturistice se zaměřením na Liberecký kraj. V teoretické části je krátce definován pojem gastronomický cestovní ruch, aktuální trendy a její účastníci. Podrobně jsou popsány také aktivity, vybrané restaurace a kavárny v Libereckém kraji s cílem informovat a získat povědomí o existenci zmíněných gastro podniků. V další části se popisují nástroje marketingové komunikace a jejich využití v oblasti gastronomie. Následuje kapitola o pandemii nového typu koronaviru a konečné důsledky pro ekonomiku a samotný kulinářský cestovní ruch. Praktická část obsahuje dotazníkové šetření, které mělo za úkol zjistit, v jaké míře se lidé zajímají o gastroturistiku, jaké kulinářské akce a podniky v Libereckém kraji konkrétně navštěvují a v neposlední řadě, jak se změnilo jejich spotřební chování od začátku pandemie.
The bachelor thesis deals with culinary tourism with a focus on the Liberec region. The theoretical part briefly defines the concept of gastronomic tourism, current trends and its participants. The activities, selected restaurants and cafes in the Liberec region are also described in detail in order to inform and gain awareness of the existence of the mentioned culinary enterprises. The next section describes the tools of marketing communication and their use in the field of gastronomy. The following is a chapter on the pandemic of a new type of coronavirus and the final consequences for the economy and culinary tourism itself. The practical part contains a questionnaire survey, which it aimed to find out to what extent people are interested in gastronomy, what culinary events and culinary enterprises in the Liberec region specifically attend and last but not least, how their consumer behavior has changed since the beginning of the pandemic.
The bachelor thesis deals with culinary tourism with a focus on the Liberec region. The theoretical part briefly defines the concept of gastronomic tourism, current trends and its participants. The activities, selected restaurants and cafes in the Liberec region are also described in detail in order to inform and gain awareness of the existence of the mentioned culinary enterprises. The next section describes the tools of marketing communication and their use in the field of gastronomy. The following is a chapter on the pandemic of a new type of coronavirus and the final consequences for the economy and culinary tourism itself. The practical part contains a questionnaire survey, which it aimed to find out to what extent people are interested in gastronomy, what culinary events and culinary enterprises in the Liberec region specifically attend and last but not least, how their consumer behavior has changed since the beginning of the pandemic.
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Subject(s)
gastronomické podniky, gastronomický cestovní ruch, gastronomie, kavárny, Liberecký kraj, marketingová komunikace, restaurace, cafes, culinary enterprises, culinary tourism, gastronomy, Liberec region, marketing communication, restaurants