CASE STUDY: DESIGN VALUE MEASURING BY SYSTEM DYNAMICS

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dc.contributor.authorŠviráková, Eva
dc.contributor.authorKramoliš, Jan
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2021-09-15T08:08:06Z
dc.date.available2021-09-15T08:08:06Z
dc.description.abstractThe aim of the article is to show a way to measure the economic value of design using system dynamic modeling of key processes in an organization. The article fully accepts the complexity of the concept of design and opens up the possibility for employing system dynamics in design value measuring. The definition of design is given as an integral concept for which it is difficult to find a benchmark. The sequential explanatory method was chosen to solve the research problem. Qualitative data is collected first and it is recorded and examined. After that the data is transformed into numeric values and taken for quantitative evaluation in a system dynamic model. The connection of qualitative research data in a tool for quantitative evaluation allows an original interpretation of relationships that have been obtained and are collected only as qualitative data. Qualitative data collection is based on the visualization of a new definition of design: Design is an integration of functional, distribution, emotional and social experience of the customer. The questionnaire is in the form of Design Value Canvas and is used to determine the initial Design Value Algorithm (DVA) coefficient. As an external parameter, the DVA coefficient influences the development of the number of customers and their willingness to order the company’s products in the system dynamic model. The main result is the finding that an investment in design, which is confronted with customer preferences, fundamentally changes the economic parameters of business. Economic benefits of a design change in a company are always influenced by a strategic decision made by the entrepreneur who has to know the behaviour of their customers and to correctly choose the field of design in which it pays to invest.en
dc.formattext
dc.identifier.doi10.15240/tul/001/2021-03-005
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/160959
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectalgorithmen
dc.subjectbusiness modelen
dc.subjectcanvasen
dc.subjectcustomer experienceen
dc.subjectdesign managementen
dc.subjectdesign valueen
dc.subjectnonlinearityen
dc.subjectsystem dynamicsen
dc.subject.classificationD25
dc.subject.classificationL21
dc.subject.classificationM21
dc.subject.classificationO31
dc.titleCASE STUDY: DESIGN VALUE MEASURING BY SYSTEM DYNAMICSen
dc.typeArticleen
local.accessopen
local.citation.epage92
local.citation.spage79
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue3
local.relation.volume24
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