The competitive environment among companies in the Czech part of Euroregion Neisse-Nisa-Nysa

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dc.contributor.authorDědková, Jaroslava
dc.contributor.authorBlažková, Klára
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2014-08-29
dc.date.available2014-08-29
dc.date.defense2014-09-04
dc.description.abstractThe paper concentrates on the characteristics of the competitive environment in the Czech part of Euroregion Nisa and a constituent part of the outcome of a specific research project at the Faculty of Economics at the Technical University in Liberec. It can be assumed that a company that wants to succeed on the market must use its competitive advantage and develop its competitiveness. This is based on the ability to respond quickly and correctly to the requirements of customers and competing companies. Competitiveness means a company generating competitive advantages faster than its competitors. The authors look at the question of which competitive advantages exist among the companies in ERN, what is important to companies and what relationship there is between competitive advantages and the competitive strategies used. The introduction to the paper presents methodological approaches to the topics of competitive strategies and the competitive environment from the perspective of experts on the matter. The main aim of the paper is to identify and characterise the competitive environment of companies in the Czech part of Euroregion Nisa based on an evaluation of data from primary questioning. The authors of the paper deal with the issue of the main competitive strategies that companies now use and in what lies their competitive advantage. Results and discussion are found in an evaluation of primary research undertaken among 170 companies in the Czech part of Euroregion Nisa. A detailed investigation confirmed that competitive advantage and competitive strategies need to be understood as multi-dimensional and multi-factored. There are several “key” types of competitive advantage, their number and order of importance depending on many circumstances; for example a company's sphere of activity, the area of business activity, the size of the company, the requirements of owners and customers, the priorities of management and so on. Each industry uses its own competitive advantage differently and the decisive factor is succeeding with customers. It can be contended that successful companies need to produce differentiated products at low cost and need to be flexible.en
dc.formattext
dc.format.extent86-99 s.cs
dc.identifier.doi10.15240/tul/001/2014-3-008
dc.identifier.eissn2336-5604
dc.identifier.issn12123609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/7089
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectfinancial sourcesen
dc.subjectreturn on equityen
dc.subjectdebt/equity ratioen
dc.subjectpecking order theoryen
dc.subjectGMMen
dc.subjectcorrelationen
dc.subject.classificationM31
dc.titleThe competitive environment among companies in the Czech part of Euroregion Neisse-Nisa-Nysaen
dc.typeArticleen
local.accessopen
local.citation.epage99
local.citation.spage86
local.facultyFaculty of Economics
local.fulltextyes
local.identifier.publikace2118
local.relation.abbreviationE&Men
local.relation.abbreviationE+Mcs
local.relation.issue3
local.relation.volume17
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