Sports Services of a Selected Academy in the Ötztal Ski Resort

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dc.contributor.authorPulpan Krause, Veronika
dc.contributor.authorOpelik, Daniel
dc.contributor.authorVoracek, Josef
dc.contributor.authorKulhankova, Klara
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2025-10-02T10:24:24Z
dc.date.available2025-10-02T10:24:24Z
dc.description.abstractThe aim of this study is to analyse the sports services provided by the Snowlines ski and snowboard school during the 2023/2024 winter season, focusing on the perception of service quality, customer satisfaction, and their loyalty. Additionally, the influence of the image of the Sölden ski resort on clients’ relationship with the Snowlines school is examined. To achieve the results, this study uses an electronic data collection method, specifically an electronic survey in a standardized format with precisely defined questions and response options. The statistical software MiniTab is used for the analysis and interpretation of the collected data, offering a wide range of functions for statistical analyses and advanced graphical tools for data visualization. To compare differences between selected customer segments, the Test of Equal Variances and One-way ANOVA are used. The research results showed that the services provided by the Snowlines ski and snowboard school are generally of a very high quality, although some areas received lower ratings. The critical groups identified were clients aged 18 to 29, those with a master's degree, individuals with the employment status of “self-employed,” and those who had their first experience with the Snowlines school and ski or snowboard for less than 5 days per season.en
dc.formattext
dc.identifier.doi10.15240/tul/009/lef-2025-19
dc.identifier.isbn978-80-7494-747-6
dc.identifier.urihttps://dspace.tul.cz/handle/15240/178040
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofLiberecké ekonomické fórum 2025cs
dc.relation.ispartofLiberec Economic Forum 2025en
dc.subjectSport Servicesen
dc.subjectDestination Imageen
dc.subjectCustomer Satisfactionen
dc.subjectCustomer Loyaltyen
dc.subjectSki Tourismen
dc.subject.classificationL83
dc.subject.classificationZ33
dc.subject.classificationZ20
dc.titleSports Services of a Selected Academy in the Ötztal Ski Resorten
dc.typeproceeding paperen
local.accessopen
local.citation.epage234
local.citation.spage225
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationLEFcs
local.relation.abbreviationLEFen
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