Sports Services of a Selected Academy in the Ötztal Ski Resort
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Date
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
Technical university of Liberec, Czech Republic
Abstract
The aim of this study is to analyse the sports services provided by the Snowlines ski and snowboard school during the 2023/2024 winter season, focusing on the perception of service quality, customer satisfaction, and their loyalty. Additionally, the influence of the image of the Sölden ski resort on clients’ relationship with the Snowlines school is examined. To achieve the results, this study uses an electronic data collection method, specifically an electronic survey in a standardized format with precisely defined questions and response options. The statistical software MiniTab is used for the analysis and interpretation of the collected data, offering a wide range of functions for statistical analyses and advanced graphical tools for data visualization. To compare differences between selected customer segments, the Test of Equal Variances and One-way ANOVA are used. The research results showed that the services provided by the Snowlines ski and snowboard school are generally of a very high quality, although some areas received lower ratings. The critical groups identified were clients aged 18 to 29, those with a master's degree, individuals with the employment status of “self-employed,” and those who had their first experience with the Snowlines school and ski or snowboard for less than 5 days per season.
Description
Subject(s)
Sport Services, Destination Image, Customer Satisfaction, Customer Loyalty, Ski Tourism
Citation
ISSN
ISBN
978-80-7494-747-6