Emerging trends in food consumer behavior in Romania: A PLS-SEM approach

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dc.contributor.authorManolache, Simona-Beatrice
dc.contributor.authorNechita, Daniela
dc.contributor.authorZamfir, Cristina Gabriela
dc.contributor.authorStanciu, Silvius
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2025-06-09T09:29:32Z
dc.date.available2025-06-09T09:29:32Z
dc.description.abstractThe agri-food market is in constant flux, influenced by economic, social, and technological factors, as well as recent challenges such as economic and health crises. In this context, consumer behavior adjusts dynamically under the influence of needs, desires, and environmental factors, aligning with market demands and conditions. The proposed research focuses on emerging trends in food consumer behavior in Romania, emphasizing the determinants of economic decision-making. To this end, data was collected through a questionnaire and processed using partial least squares structural equation modelling (PLS-SEM), revealing the role of key factors shaping consumer behavior. The study identified two major categories of influential factors in food consumption within the Romanian market: determining factors (age, gender, income, and education) and sensitive factors (consumer psychology and market characteristics). These factors contribute to the development of behaviors aimed at saving, responsible consumption, and a healthy lifestyle. Based on the research findings, the study proposes measures to support responsible consumption and facilitate decision-making processes, considering the shared interests of consumers and retailers in adapting to current market trends.en
dc.formattext
dc.identifier.doi10.15240/tul/001/2025-2-014
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/176885
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectFood preferencesen
dc.subjectmotivational factorsen
dc.subjectplanned behavioren
dc.subjectunplanned behavioren
dc.subjectresponsible consumptionen
dc.subjectRomaniaen
dc.subject.classificationE21
dc.subject.classificationE27
dc.subject.classificationR20
dc.subject.classificationR22
dc.subject.classificationQ18
dc.titleEmerging trends in food consumer behavior in Romania: A PLS-SEM approachen
dc.typeArticleen
local.accessopen
local.citation.epage241
local.citation.spage229
local.facultyFaculty of Economics
local.filenameEM_2_2025_14
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue2
local.relation.volume28
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