Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

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dc.contributor.authorEger, Ludvík
dc.contributor.authorMičík, Michal
dc.contributor.authorŘehoř, Petr
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2018-03-29
dc.date.available2018-03-29
dc.date.issued2018-03-29
dc.description.abstractIn recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process, and in this situation the symbolic functions of a brand are significant. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies the significant factors (symbolic traits) which attract Czech university business students to choose their potential employers. The study also contains a survey which investigates the use of social media and recruitment websites in relation to the employer brand, including perceptions of an ideal employer. The study brings results about symbolic employer attributes, which are presented in semantic differentials and contribute to research on employer branding by presenting how young people use recruitment websites and company social media to search for a potential employer. The findings of the conducted study suggest that chosen symbolic traits of an ideal employer are similar in the respondents and are independent of gender and employment status. According to the findings regarding social media and recruitment websites, respondents that follow information about job offers on an organization´s social media profiles don´t find the organization´s profiles on social sites important, whereas respondents that follow information about job offers on an organization´s recruitment websites find the organization´s profiles on social sites important. The paper concludes with theoretical and practical implications followed by directions for future research.en
dc.formattext
dc.format.extent14 strancs
dc.identifier.doi10.15240/tul/001/2018-1-015
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/22797
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectemployer brandingen
dc.subjectHR managementen
dc.subjectsymbolic traitsen
dc.subjectsemantic differentialen
dc.subjectrecruitment websitesen
dc.subjectsocial mediaen
dc.subjectbusiness student perceptionsen
dc.subject.classificationM1
dc.subject.classificationM3
dc.subject.classificationD83
dc.titleEmployer branding on social media and recruitment websites: symbolic traits of an ideal employeren
dc.typeArticleen
local.accessopen
local.citation.epage237
local.citation.spage224
local.facultyFaculty of Economics
local.filenameEM_1_2018_15
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue1
local.relation.volume21
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