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    Evaluation of knowledge synergy components
    (Technická Univerzita v Liberci, 2018-03-29) Skačkauskienė, Ilona; Hrušecká, Denisa; Katinienė, Aušra; Čepel, Martin; Ekonomická fakulta
    There is no doubt that knowledge is a key asset of any organisation, enabling it to get a competitive advantage, implement innovation, deal with difficulties and improve its management processes. Requirements on employees´ knowledge have been rising in recent years, especially with regard to the new trends and currently the widely discussed fourth industrial revolution. In the emerging network economy and knowledge society, organisations must be ready for complex knowledge dissemination and management processes. Knowledge is collected, stored, assessed, and created by an organisation and shared by its members. In the course of knowledge dissemination, members of the organisation create synergy which generates unique knowledge. Managing organisational knowledge necessary for the creation of added value and the acquisition of a competitive advantage requires evaluating the knowledge synergy and its components. The paper aims at identifying knowledge synergy components and providing an evaluation method of employees’ knowledge synergy and its components to have a rational and objective evaluation of employees’ knowledge, relations among employees, and organisational knowledge synergy. To achieve this aim, knowledge synergy components are identified, evaluation issues are revealed, types of knowledge synergy relations are presented together with an evaluation formula for each of these relations, components of employees’ knowledge and factors reflecting knowledge content are specified, an evaluation formula for each component is provided, and an organisational knowledge synergy evaluation method is described. Due to its versatility, presented results are applicable in any industry or business area for measuring and improving intellectual capital as well as for benchmarking purposes. The research applies methods of analysis, synthesis, graph theory and combinatorics as well as a systematic approach.
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    Changes in industrial structure and potential: the case of Lithuania
    (Technická Univerzita v Liberci, 2018-03-29) Saboniene, Asta; Ekonomická fakulta
    The core aim of the research paper is to analyze the changes in the structure and potential of Lithuanian manufacturing industry, affected by the long process of economic transformation experienced since 1991. The purpose of this paper is to disclose how Lithuanian industrial structure has been moving towards the level of advanced industries, to analyze which sectors have the potential to contribute to the development of the overall manufacturing industry, and to explore how the contribution of individual manufacturing industries has changed over the researched period. The study provides the analysis of several key indicators, which enable to estimate the potential of Lithuanian industrial structure in accordance with quantitative particulars and revise the alteration of the contribution of individual manufacturing industries to the overall potential of Lithuanian manufacturing industry. This paper intends to present the estimations of the changes in Lithuanian industrial structure and its potential during the period of 2000-2014 on the basis of the composite Index of the Long Run Income Potential of Industrial Structure. The empirical analysis has revealed the significance of medium-high and low-tech industries and disclosed the variance of the contribution of individual manufacturing industries to the overall potential of Lithuanian manufacturing industry. The empirical study has disclosed that Lithuanian industrial structure shows a very modest potential of growth and development, and the potential of Lithuanian industrial structure remains a controversial issue. The evident shift into high-value added manufacturing industries, where knowledge and technology intensive sectors play the central role, has not been confirmed.
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    Economic methods used in health technology assessment
    (Technická Univerzita v Liberci, 2018-03-29) Klímová, Blanka; Marešová, Petra; Ekonomická fakulta
    Early decision-making process about the development of a new product is essential for any company in order to gain relevant financial returns and thus prosper. Therefore, managers need to have at their disposal appropriate assessment tools which assist them in their decisions about the development of the new product and guarantee that their product will generate a desirable profit. The purpose of this review focuses on the exploration of the methodology, commonly used in the economic evaluation as part of health technology assessment for medical devices. On the basis of the selected original studies, the authors summarize the main methods used in the decision-making processes about the development of new medical devices and discuss their benefits and limitations. The methods employed in this study include a method of literature search in the databases Web of Science, MEDLINE, and Embase, and a method of comparison and evaluation of the results. The findings of this study indicate that the most preferred methods used in the economic evaluations of medical device development are cost-utility analysis and cost-effectiveness analysis. In addition, the Headroom Method is recommended to be used in the early assessment of the medical device development since it uses broader estimates of potential by determining the maximum reimbursable price of the new device. Selection of each method then depends on the research question, the condition of interest, and the availability of data on outcomes. There is an urgent need to conduct the early assessment of the medical device development in order to avoid negatively high costs and prevent a failure rate at each stage of the development process.
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    Comparative analysis of perception of advantages and disadvantages of integration of hospitals
    (Technická Univerzita v Liberci, 2018-03-29) Staňková, Pavla; Papadaki, Šárka; Dvorský, Ján; Ekonomická fakulta
    Integration and strategic alliances of companies represent a rapidly growing phenomenon in all industries. Also the integration and consolidation of healthcare organizations are not unusual themes in professional resources. The specialists observe especially a vertical and horizontal integration of hospitals and its influence to the increase of an effectiveness of healthcare provision. The results of these studies, however, do not conclusively prove the impact of all kinds of integration of hospitals to their efficiency and effectiveness growth. The present article focuses on horizontal integrated hospitals in the Czech Republic and the perception of advantages and disadvantages of integration of the hospitals by hospital managers themselves. The main aim of the research was to answer following research questions: Does the perception of advantages and disadvantages of participation in integration depend on the length of integration´s lifetime? Does the perception of advantages and disadvantages of participation in integration depend on the kind of integration? Regarding the overall view of the trend of integration, hospital managers see integration as promising. Further, the research results revealed that based on the research sample, we cannot unequivocally confirm a statistically significant difference between the two studied types of integration (holding and mergers). A statistically significant difference in the perception of the overall view of the advantages of integration also cannot be confirmed given a length of involvement in holding or merger. Overall, the hospital sees as disadvantages particularly the reduction of autonomy, the increased difficulty of promotion of changes and communication problems. As for the benefits, 93% of hospitals evaluated that the integration gives them a better negotiating ability with suppliers, 80% of hospitals noticed better negotiating ability with health insurance companies and about 80% report that there has been a reduction in costs.
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    Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services
    (Technická Univerzita v Liberci, 2018-03-29) Dabija, Dan-Cristian; Bejan, Brîndușa Mariana; Tipi, Nicoleta; Ekonomická fakulta
    Knowledge and proper understanding of the needs, expectations, desires, demands, values or preferences of Generation X and Millennials is an essential goal of any company. The mission of marketers is increasingly difficult because they have to develop a marketing mix able to target efficiently all customers, invoking satisfaction and loyal behavior. Communication strategy therefore has a special role to play. While Millennials are easier to target, persuade even influence through social media, Gen Xers are more conservative, preferring to look for additional information about products and companies themselves, which makes the marketer’s job even more difficult. Nowadays, social media plays an increasingly important part in influencing consumers and their consumption behavior. Being able to expand beyond geographical borders, social media creates strong links between consumers in different states and social environments. Research conducted among Gen Xers and Millennials shows that whenever they choose food products and tourist services based on recommendations and the information available on social media, their purchasing behavior depends on their own personal desire to become informed, and the characteristics they expect from a piece of information and from the Internet as a general source of information. Given this, companies changed and adapted their communication strategies in order to be more present online. In addition, for those interested, companies create official pages that can represent a strong support for those interested in acquiring information. Quite often, consumers have the possibility to compare goods and services before buying, minimizing the risks attached to these acquisitions. The results reveal that Millennials have stronger affinity with, and place greater reliance upon online information than Gen Xers. From a managerial perspective, this paper provides retailers with the opportunity to better understand the behavior of customers of different ages, making their targeting more successful.