Evaluation and comparison of B2C e-commerce intensity in EU member states

Simple item page
dc.contributor.authorKunešová, Hana
dc.contributor.authorEger, Ludvík
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2017-12-20
dc.date.available2017-12-20
dc.date.issued2017-12-20
dc.description.abstractElectronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a significant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate and compare B2C e-commerce intensity in economies. The authors address the following research questions: What is the position of individual EU member states in terms of B2C e-commerce intensity? Is there a strong correlation between B2C e-commerce intensity and the level of economic development of EU member states? Is there a correlation between B2C e-commerce intensity and the length of the countries' EU membership? From a theoretical background, key indicators of B2C e-commerce intensity are selected, which are aggregated into the B2C e-commerce intensity index using the TOPSIS method. The results of the multi-criteria evaluation and the positions of individual countries in the overall order indicate that in terms of B2C e-commerce intensity, EU member states are a rather heterogeneous group. The order of countries based on the value of the B2C e-commerce intensity index exhibits a strong and statistically significant correlation with the order of the countries in terms of the level of their economic development. However, the differences in the countries' economic development do not sufficiently explain the differences in the use of B2C e-commerce. The results indicate that there is a large unused potential of B2C e-commerce in the EU, not only in countries with weaker economies, but also in highly developed countries. The correlation between B2C e-commerce intensity and the duration of EU membership is moderate. It would be beneficial for further research to focus on the question of which factors have boosted the relatively high use of B2C e-commerce in some new EU member states with lower level of economic development (Estonia and Lithuania) and what obstacles prevent more intensive use of B2C e-commerce in Italy and Austria, whose level of economic development significantly exceeds that of the aforementioned countries.en
dc.formattext
dc.format.extent17 stran
dc.identifier.doi10.15240/tul/001/2017-4-011
dc.identifier.eissn2336-5603
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/21385
dc.language.isoen
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisherTechnická Univerzita v Libercics
dc.publisher.abbreviationTUL
dc.relation.isbasedonATKearney, (2013). Global Retail E-Commerce Index™. Retrieved October 2, 2016, from http://www.southeast-asia.atkearney.com/consumer-products-retail/e-commerce-index.
dc.relation.isbasedonChaffey, D. (2015). Digital business and e-commerce management (6th ed.). London, England: Pearson Education.
dc.relation.isbasedonCardona, M., Duch-Brown, N., Francois, J., Martens, B., & Yang, F. (2015). The macro-economic impact of e-commerce in the EU digital single market [Working Paper, 9, JRC98272]. Institute for Prospective Technological Studies Digital Economy. Retrieved June 3, 2016, from https://ec.europa.eu/jrc/sites/jrcsh/files/JRC98272.pdf.
dc.relation.isbasedonCzech Statistical Office (2008). Klasifikace ekonomických činností (CZ-NACE). Retrieved June 8, 2016, from https://www.czso.cz/csu/czso/klasifikace_ekonomickych_cinnosti_cz_nace.
dc.relation.isbasedonDinçer, S. E. (2011). Multi-criteria Analysis of Economic Activity for European Union Member States and Candidate Countries: TOPSIS and SWA Applications. European Journal of Social Sciences, 21(4), 563-572.
dc.relation.isbasedonDuch-Brown, N., Grzybowski, L., & Verboven, F. (2015). The impact of online sales on consumers and firms: Evidence from household appliances [Working Paper, 15, JR98079]. Institute for Prospective Technological Studies Digital Economy. Retrieved July 27, 2016, from https://ec.europa.eu/jrc/sites/jrcsh/files/JRC98079.pdf.
dc.relation.isbasedonEuropean Union. (2017). Countries. Retrieved April 5, 2017, from https://europa.eu/european-union/about-eu/countries_en.
dc.relation.isbasedonEurostat. (2015). Glosary: E-commerce. Retrieved June 7, 2015, from http://ec.europa.eu/eurostat/statistics-explained/index.php/Glossary:E-commerce.
dc.relation.isbasedonEurostat. (2017). Statistical Database. Retrieved August 31, 2017, from http://ec.europa.eu/eurostat/data/database.
dc.relation.isbasedonEuropean Commission. (2010). ICT and e-Business for an Innovative and Sustainable Economy. 7th Synthesis Report of the Sectoral e-Business Watch. Retrieved July 10, 2015, from http://www.aimme.es/archivosbd/observatorio_oportunidades/ICT_and_e-busuness_for_an.pdf.
dc.relation.isbasedonFiala, P. (2013). Modely a metody rozhodování (3rd ed.). Praha, Czech Republic: Oeconomica.
dc.relation.isbasedonForrester. (2016). Forrester Readiness Index: eCommerce 2015. Retrieved August 8, 2016, from https://www.forrester.com/report/Forrester+Readiness+Index+eCommerce+2015/-/E-RES131056.
dc.relation.isbasedonHawk, S. (2004). Comparison of B2C e-commerce in development countries. Electronic Commerce Research, 4(3), 181-199. doi:10.1023/B:ELEC.0000027979.91972.36.
dc.relation.isbasedonHlavenka, J. (2011). Rozmarné léto v elektronické komerci. Lupa.cz: Server o českém internetu. Retrieved September 10, 2016, from http://www.lupa.cz/clanky/rozmarne-leto-v-elektronicke-komerci/.
dc.relation.isbasedonHo, Ch-S., Kauffman, J. R., & Liang, P-T. (2007). A growth theory perspective on B2C e-commerce growth in Europe: An exploratory study. Electronic Commerce Research and Applications, 6(3), 237-259. doi:10.1016/j.elerap.2006.06.003.
dc.relation.isbasedonHwang, C.-L., & Yoon, K. (1981). Multiple attribute decision making: Methods and applications, A state of the art survey. Berlin, Germany: Springer-Verlag.
dc.relation.isbasedonGomez Herrera, M. E., Martens, B., & Turlea, G. (2014). The drivers and impediments for cross-border e-commerce in the EU. Information Economics and Policy, 28, 83-96. doi:10.1016/j.infoecopol.2014.05.002.
dc.relation.isbasedonITU. (2016). ICT Development Index 2015. Retrieved July 12, 2016, from http://www.itu.int/net4/ITU-D/idi/2015/.
dc.relation.isbasedonKartiwi, M., & MacGregor, C. R. (2007). Electronic Commerce Adoptions Barriers in Small to Medium Sized Enterprises (SMEs) in Developed and Developing Countries: A Cross-Country Comparison. Journal of Electronic Commerce in Organisations. 5(3), 35-51. doi:10.4018/jeco.2007070103.
dc.relation.isbasedonKhan, M. A., & Sagar, P. (2015). Emerging trends and advanced SWOT analysis of e-commerce in Indian context. International Journal of Science Technology & Management, 4(Special Issue 2), 150-159.
dc.relation.isbasedonKlímek, P. (2008). Shlukovací metody v data miningu. E&M Ekonomie a Management, 11(2), 120-126.
dc.relation.isbasedonKunešová, H. (2016). Multi-criteria analysis of the involvement of European Union member states in B2C e-commerce. In E. Kovářová, L. Melecký, & M. Staníčková (Eds.), Proceedings of the 3rd International Conference on European Integration 2016 (pp. 536-545). Ostrava, Czech Republic: VŠB – Technical University of Ostrava.
dc.relation.isbasedonKshetri, N. (2007). Barriers to e-commerce and competitive business models in developing countries: A case study. Electronic Commerce Research and Applications, 6(4), 443-452. doi:10.1016/j.elerap.2007.02.004.
dc.relation.isbasedonLee, I. (2012). Electronic commerce management for business activities and global enterprises: competitive advantages. Hershey, PA: Business Science Reference.
dc.relation.isbasedonMachková, H. (2009). Mezinárodní marketing (3rd ed.). Praha, Czech Republic: Grada Publishing.
dc.relation.isbasedonMachková, H., Černohlávková, E., Sato, A., Malý, J., & Sedláček, J. (2014). Mezinárodní obchodní operace (6th ed.). Praha, Czech Republic: Grada Publishing.
dc.relation.isbasedonNeubauer, J., Sedlačík, M., & Kříž, O. (2016). Základy statistiky: aplikace v technických a ekonomických oborech (2nd ed.). Praha, Czech Republic: Grada Publishing.
dc.relation.isbasedonNgai, E. W. T, & Wat, K. K. T. (2002). A literature review and classification of electronic commerce research. Information & Management, 39(5), 415-429. doi:10.1016/S0378-7206(01)00107-0.
dc.relation.isbasedonOECD. (1997). Measuring Electronic Commerce. OECD Digital Economy Papers, No. 27. doi:10.1787/237203566348.
dc.relation.isbasedonOECD. (1999a). Defining and measuring e-commerce: A status report. OECD Working Party on Indicators for the Information Society [DSTI/ICCP/IIS(99)4/FINAL]. Retrieved September 23, 2016, from http://www.oecd.org/sti/ieconomy/2092477.pdf.
dc.relation.isbasedonOECD. (1999b). Economic and social impact of ecommerce: Preliminary findings and research agenda. OECD Digital Economy Papers, No. 40. doi:10.1787/236588526334.
dc.relation.isbasedonOECD, (2003). 18th Meeting of the Voorburg Group on Service Statistics. Tokyo, October 2003. OECD work on standards for measuring electronic business. Retrieved October 25, 2016, from http://www4.statcan.ca/english/voorburg/Documents/2003%20tokyo/papers/2003-098.pdf.
dc.relation.isbasedonOECD, (2011). Guide to measuring the information society 2011. Retrieved October 25, 2016, from www.oecd.org/sti/measuring-infoeconomy/guide.
dc.relation.isbasedonOECD, (2013a). Electronic and Mobile Commerce. OECD Digital Economy Papers, No. 228. doi:10.1787/5k437p2gxw6g-en.
dc.relation.isbasedonOECD. (2013b). OECD Science, Technology and Industry Scoreboard 2013: Innovation for Growth. doi:10.1787/sti_scoreboard-2013-en.
dc.relation.isbasedonOECD. (2015). OECD Science, Technology and Industry Scoreboard 2015: Innovation for growth and society. doi:10.1787/sti_scoreboard-2015-en.
dc.relation.isbasedonReynolds, J. (2010). E-Business. A Management Perspective. Oxford, England: Oxford University Press.
dc.relation.isbasedonQin, Z., Chang, Y., Li, S., & Li, F. (2014). E-commerce strategy. Berlin, Germany: Springer.
dc.relation.isbasedonSchneider, G. P. (2015). Electronic Commerce (11th ed.). Stamford, CT: CENGAGE Learning.
dc.relation.isbasedonSavrul, M., Incekara, A., & Sener, S. (2014). The Potential of E-commerce for SMEs in a Globalizing Business Environment. Procedia – Social and Behavioral Sciences. 150, 35-45. doi:10.1016/j.sbspro.2014.09.005.
dc.relation.isbasedonShih, C. (2010). The Facebook era: Tapping online social networks to market, sell, and innovate. Boston, MA: Pearson Education.
dc.relation.isbasedonSing, T., Jayashankar, V. J., & Singh, J. (2001). E-Commerce in the U.S. and Europe – Is Europe Ready to Compete? Business Horizons. 44(2), 6-16. doi:10.1016/S0007-6813(01)80017-3.
dc.relation.isbasedonSpremic, M., & Hlupic, V. (2007). Development of ecommerce in Croatia: A survey. Information Technology for Development. 13(4), 391-409. doi:10.1002/itdj.20068.
dc.relation.isbasedonStallmann, F., & Wegner, U. (2015). Internationalisierung von E-Commerce-Geschäften: Bausteine, Strategien, Umsetzung. Wiesbaden, Germany: Springer Gabler.
dc.relation.isbasedonSuchánek, P. (2012). E-commerce: Elektronické podnikání a koncepce elektronického obchodování. Praha, Czech Republic: Ekopress.
dc.relation.isbasedonŠubrt, T., Bartoška, J., Brožová, H., Dömeová, L., Houška, M., & Kučera, P. (2015). Ekonomicko-matematické metody (2nd ed.). Plzeň, Czech Republic: Aleš Čeněk.
dc.relation.isbasedonTassabehji, R. (2003). Applying E-Commerce in Business. London, England: SAGE Publications.
dc.relation.isbasedonThe Economist Intelligence Unit. (2014). The G20 e-Trade Readiness Index. Retrieved August 2, 2016, from http://www.ebaymainstreet.com/sites/default/files/G20-etrade-Readiness-Index.PDF.
dc.relation.isbasedonTreese, G. W., & Stewart, L. C. (1998). Designing Systems for Internet Commerce. Boston, MA: Pearson Education.
dc.relation.isbasedonTriantaphyllou, E., Shu, B., Sanchez, S. N., & Ray, T. (1998). Multi-Criteria Decision Making: An Operations Research Approach. In J. G. Webster (Ed.), Encyclopedia of Electrical and Electronics Engineering, 15 (pp. 175-186). New York, NY: John Wiley & Sons.
dc.relation.isbasedonTurban, F., King, D., Lee, J. K., Liang, T., & Turban, D. C. (2015). Electronic commerce. A managerial and social networks perspective (8th ed.). Heidelberg, Germany: Springer.
dc.relation.isbasedonUNCTAD. (2016). UNCTAD B2C e-commerce Index 2016: UNCTAD Technical Notes on ICT for Development N˚7. Retrieved August 28, 2016, from http://unctad.org/en/PublicationsLibrary/tn_unctad_ict4d07_en.pdf.
dc.relation.isbasedonWang, Ch-Ch., & Chen, Ch-Ch. (2010). Electronic commerce research in latest decade: A literature review. International Journal of Electronic Commerce Studies, 1(1), 1-14. doi:10.7903/ijecs.898.
dc.relation.isbasedonWaghmare, G. T. (2012). E-commerce; A business review and future prospects in Indian business. Indian Streams Research Journal, 2(4).
dc.relation.isbasedonXu, J., & Quaddus, M. (2010). Foundation of e-business and e-business technologies. In J. Xu, & M. Quaddus (Eds.), E-business in the 21st century: Realities, Challenges and Outlook (pp. 3-34). Singapore: World Scientific Publishing. Retrieved June 10, 2016 from http://www.worldscientific.com/worldscibooks/10.1142/7097.
dc.relation.isbasedonYadav, S. M., de Valck, K., Henning-Thurau, T., Hoffman, D., & Spann, M. (2013). Social Commerce: A Contingency Framework for Accessing Marketing Potential. Journal of Interactive Marketing, 27(4), 311-323. doi:10.1016/j.intmar.2013.09.001.
dc.relation.isbasedonYoon, K. P., & Hwang, C. L (1995). Multiple Attribute Decision Making: An Introduction. Thousand Oaks, CA: SAGE Publications.
dc.relation.isbasedonZhu, K., Kraemer, K., & Xu, S. (2003). Electronic business adoption by European firms, across-country assessment of the facilitators and inhibitors. European Journal of Information Systems. 12(4), 251-268. doi:10.1057/palgrave.ejis.3000475.
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectB2C e-commerceen
dc.subjecte-commerce intensity indexen
dc.subjectEuropean Unionen
dc.subjectmulti-criteria decision analysisen
dc.subjectTOPSISen
dc.subject.classificationL81
dc.subject.classificationM21
dc.subject.classificationC44
dc.titleEvaluation and comparison of B2C e-commerce intensity in EU member statesen
dc.typeArticleen
local.accessopen
local.citation.epage167
local.citation.spage151
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue4
local.relation.volume20
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
EM_4_2017_11.pdf
Size:
1.13 MB
Format:
Adobe Portable Document Format
Description:
Článek
Download
Collections
Číslo 4