Optimalizace celkove marketingove komunikace společnosti Business Manager Software Pty Ltd

DSpace Repository

Show simple item record

dc.contributor.advisor Simová, Jozefína
dc.contributor.author Štefan, Michal
dc.date 2008
dc.date.accessioned 2015-06-19
dc.date.available 2015-06-19
dc.date.issued 2008
dc.date.submitted 2007-10-31
dc.identifier.uri https://dspace.tul.cz/handle/15240/9171
dc.description katedra: KMG; rozsah: 67 cs
dc.description.abstract study focusing at overall marketing communication, including internal, "push", and "pull" communication en
dc.description.abstract studie zabývající se celkovou marketingovou komunikací, jak interní, tak i externí "tahem" i "tlakem" cs
dc.format text
dc.language.iso cs
dc.publisher Technická Univerzita v Liberci cs
dc.subject marketing communication en
dc.subject internal communication en
dc.subject pull communication en
dc.subject push communication en
dc.subject marketing mix en
dc.subject sales cycle en
dc.subject means for marketing communication en
dc.subject advertisement en
dc.subject personal selling en
dc.subject sales promotion en
dc.subject public relations en
dc.subject direct marketing en
dc.subject reference marketing en
dc.subject online communication en
dc.subject event marketing en
dc.subject overall marketing communication en
dc.subject company's culture en
dc.subject company's design en
dc.subject company's internal environment en
dc.subject strategy of the company en
dc.subject training en
dc.subject market research en
dc.subject awareness increase en
dc.subject systems methodological approach en
dc.subject b2b environment en
dc.subject marketingová komunikace cs
dc.subject interní komunikace cs
dc.subject komunikace tahem cs
dc.subject komunikace tlakem cs
dc.subject marketingový mix cs
dc.subject prodejní cyklus cs
dc.subject nástroje marketingové komunikace cs
dc.subject reklama cs
dc.subject osobní prodej cs
dc.subject podpora prodeje cs
dc.subject public relations cs
dc.subject přímý marketing cs
dc.subject referenční marketing cs
dc.subject komunikace online cs
dc.subject event marketing cs
dc.subject celková marketingová komunikace cs
dc.subject firemní kultura cs
dc.subject firemní design cs
dc.subject vnitřní prostředí firmy cs
dc.subject strategie firmy cs
dc.subject trénink cs
dc.subject průzkum trhu cs
dc.subject zvýšení povědomí cs
dc.subject systémový metodologický postup cs
dc.subject b2b trh cs
dc.title Optimalizace celkove marketingove komunikace společnosti Business Manager Software Pty Ltd cs
dc.title.alternative Optimalization of the overall marketing communication of Business Manager Software Pty Ltd en
dc.type Thesis
dc.degree.level mgr
dc.date.defense 2008-06-11
dc.date.committed 2008-05-09
local.faculty Ekonomická fakulta cs
local.department KMG cs
local.identifier.stag 14438
local.note.administrators oprava_A
local.identifier.verbis 210942
dc.subject.verbis plasty cs
dc.subject.verbis vstřikování plastů cs
dc.subject.verbis vlastnosti materiálů cs
local.verbis.aktualizace 2019-10-05 06:20:53 cs
local.verbis.studijniprogram KSP cs


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search

Browse

My Account