Optimalizace celkove marketingove komunikace společnosti Business Manager Software Pty Ltd

Title Alternative:Optimalization of the overall marketing communication of Business Manager Software Pty Ltd
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Date
2008-01-01
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Technická Univerzita v Liberci
Abstract
study focusing at overall marketing communication, including internal, "push", and "pull" communication
studie zabývající se celkovou marketingovou komunikací, jak interní, tak i externí "tahem" i "tlakem"
Description
katedra: KMG; rozsah: 67
Subject(s)
marketing communication, internal communication, pull communication, push communication, marketing mix, sales cycle, means for marketing communication, advertisement, personal selling, sales promotion, public relations, direct marketing, reference marketing, online communication, event marketing, overall marketing communication, company's culture, company's design, company's internal environment, strategy of the company, training, market research, awareness increase, systems methodological approach, b2b environment, marketingová komunikace, interní komunikace, komunikace tahem, komunikace tlakem, marketingový mix, prodejní cyklus, nástroje marketingové komunikace, reklama, osobní prodej, podpora prodeje, public relations, přímý marketing, referenční marketing, komunikace online, event marketing, celková marketingová komunikace, firemní kultura, firemní design, vnitřní prostředí firmy, strategie firmy, trénink, průzkum trhu, zvýšení povědomí, systémový metodologický postup, b2b trh
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