Optimalizace celkove marketingove komunikace společnosti Business Manager Software Pty Ltd

Title Alternative:Optimalization of the overall marketing communication of Business Manager Software Pty Ltd
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dc.contributor.advisorSimová, Jozefína
dc.contributor.authorŠtefan, Michal
dc.date2008
dc.date.accessioned2015-06-19
dc.date.available2015-06-19
dc.date.committed2008-05-09
dc.date.defense2008-06-11
dc.date.issued2008
dc.date.submitted2007-10-31
dc.degree.levelmgr
dc.descriptionkatedra: KMG; rozsah: 67cs
dc.description.abstractstudy focusing at overall marketing communication, including internal, "push", and "pull" communicationen
dc.description.abstractstudie zabývající se celkovou marketingovou komunikací, jak interní, tak i externí "tahem" i "tlakem"cs
dc.formattext
dc.identifier.urihttps://dspace.tul.cz/handle/15240/9171
dc.language.isocs
dc.publisherTechnická Univerzita v Libercics
dc.subjectmarketing communicationen
dc.subjectinternal communicationen
dc.subjectpull communicationen
dc.subjectpush communicationen
dc.subjectmarketing mixen
dc.subjectsales cycleen
dc.subjectmeans for marketing communicationen
dc.subjectadvertisementen
dc.subjectpersonal sellingen
dc.subjectsales promotionen
dc.subjectpublic relationsen
dc.subjectdirect marketingen
dc.subjectreference marketingen
dc.subjectonline communicationen
dc.subjectevent marketingen
dc.subjectoverall marketing communicationen
dc.subjectcompany's cultureen
dc.subjectcompany's designen
dc.subjectcompany's internal environmenten
dc.subjectstrategy of the companyen
dc.subjecttrainingen
dc.subjectmarket researchen
dc.subjectawareness increaseen
dc.subjectsystems methodological approachen
dc.subjectb2b environmenten
dc.subjectmarketingová komunikacecs
dc.subjectinterní komunikacecs
dc.subjectkomunikace tahemcs
dc.subjectkomunikace tlakemcs
dc.subjectmarketingový mixcs
dc.subjectprodejní cykluscs
dc.subjectnástroje marketingové komunikacecs
dc.subjectreklamacs
dc.subjectosobní prodejcs
dc.subjectpodpora prodejecs
dc.subjectpublic relationscs
dc.subjectpřímý marketingcs
dc.subjectreferenční marketingcs
dc.subjectkomunikace onlinecs
dc.subjectevent marketingcs
dc.subjectcelková marketingová komunikacecs
dc.subjectfiremní kulturacs
dc.subjectfiremní designcs
dc.subjectvnitřní prostředí firmycs
dc.subjectstrategie firmycs
dc.subjecttréninkcs
dc.subjectprůzkum trhucs
dc.subjectzvýšení povědomícs
dc.subjectsystémový metodologický postupcs
dc.subjectb2b trhcs
dc.subject.verbisplastycs
dc.titleOptimalizace celkove marketingove komunikace společnosti Business Manager Software Pty Ltdcs
dc.title.alternativeOptimalization of the overall marketing communication of Business Manager Software Pty Ltden
dc.typeThesis
local.departmentKMGcs
local.facultyEkonomická fakultacs
local.identifier.stag14438
local.identifier.verbis210942
local.note.administratorsoprava_A
local.verbis.aktualizace2019-10-05 06:20:53cs
local.verbis.studijniprogramKSPcs
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