Generation Z as Employees in Public Pharmacies in Germany – Difficulties for the Health Care System in the Area of Pharmaceutical Supply due to the Absence of Skilled Workers

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Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
Generation Z is the workforce generation for the next 20 years and poses a problem for some industries. One of these is the pharmaceutical sector of pharmacies, which performs the important task of providing medicines and related advice. The shortage of skilled workers in pharmacies is not a new problem and was already recognised in the 1990s, but due to the generative characteristics of the members of Generation Z, it poses a new challenge. Pharmacies need the next generation and must also adapt to demands of Generation Z, which, however, does not seem ready for this in many areas due to the structure and processes of pharmacy services. Pharmacies have undergone some changes in their areas of service delivery and some have already gone relatively far digital and are planning with part-time models. Nevertheless, there is still a shortage, which shows that pharmacy is not a preferred career field of the generation. For the personnel management of pharmacies, it is necessary to find the parameters that appeal to the representatives of the generation and adapt them to the personnel search. In this paper, the Big Five personality traits and the behavioural economics of Generation Z will be compared with the requirements of the pharmacy profession in order to determine some parameters.
Human Resources Strategy, Public Pharmacies, Generation Z, Recruitment, Big Five, Behaivioural Economics