How Does Work Pressure Moderate the Formation Mechanism of Revisit Intention of Leisure Tourism Destinations: A Test of Moderating Effect

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Show simple item record Li, Huamin Zhang, Xuejing Streimikiene, Dalia Hipters, Zinaida
dc.contributor.other Ekonomická fakulta cs 2019-09-16T08:54:22Z 2019-09-16T08:54:22Z
dc.identifier.issn 1212-3609
dc.description.abstract Tourism destination choosing intention is the key field of tourism behavior research and tourism marketing. Though previous studies confirm that tourist’s perceived value has a significant impact on tourism destination choosing intention, there has been little research to date the formation mechanism of tourism destination choosing intention. Especially for leisure tourism destination, because of the purpose of leisure, there must be some factors that play an important role in the formation mechanism. This paper, using the hierarchical regression analysis method to analyze the formation of leisure tourism destinations from the perspective of the Theory of Planned Behavior, constructs an extended model of formation mechanism, including leisure value, work pressure and attitude. Using random sampling survey method, the data have been collected in different types of leisure tourism destinations, and have been used to explore the differences in tourists’ revisit intention of leisure tourism destinations under different levels of work pressure. The results show that the perceived value and attitude of leisure tourists have a significant impact on their revisit intention. During the process of activating the impact, the work pressure has apparently negative moderating effects. Among them, the moderating effect on the perceived value is obviously stronger than on the attitude. This study shows that work pressure has a significant moderating effect on the relationship between attitude and revisit intention to leisure tourism destinations, and this moderating effect is also negative. What is more, we show that the moderating effect of work pressure is different on the process how perceived value and attitude of tourists affect their revisit intention to leisure tourism destinations. The moderating effect of work pressure on perceived value is significantly stronger than that on attitude. en
dc.format text
dc.language.iso en
dc.publisher Technická Univerzita v Liberci cs
dc.publisher Technical university of Liberec, Czech Republic en
dc.relation.ispartof Ekonomie a Management cs
dc.relation.ispartof Economics and Management en
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dc.rights CC BY-NC
dc.subject work pressure en
dc.subject attitude en
dc.subject tourists’ value en
dc.subject revisit intention en
dc.subject moderating effect en
dc.subject.classification J39
dc.subject.classification D02
dc.subject.classification L83
dc.subject.classification Z33
dc.title How Does Work Pressure Moderate the Formation Mechanism of Revisit Intention of Leisure Tourism Destinations: A Test of Moderating Effect en
dc.type Article en
dc.publisher.abbreviation TUL
dc.relation.isrefereed true
dc.identifier.doi 10.15240/tul/001/2019-3-010
dc.identifier.eissn 2336-5604
local.relation.volume 22
local.relation.issue 3
local.relation.abbreviation E+M cs
local.relation.abbreviation E&M en
local.faculty Faculty of Economics
local.citation.spage 154
local.citation.epage 167
local.access open
local.fulltext yes
local.filename EM_3_2019_10
dc.identifier.orcid 0000-0002-3247-9912 Streimikiene, Dalia
dc.identifier.orcid 0000-0002-8307-929X Hipters, Zinaida

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