NEW FACEBOOK ALGORITHM: HOW DOES IT AFFECT SPONSORED POSTS?
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Date
2018
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Abstract
At the beginning of January 2018, Mark Zuckerberg, the founder of the social network Facebook, and his team published a new strategy. The main goal of this new strategy is to present in the News Feed firstly the posts of friends and family members in particular. Along with this decision, a new Facebook algorithm disadvantaging company pages has been implemented. The administrators of company pages, with increasing tendency, have to resort to paid advertising to get the posts to their fans. This paper focuses on how the change in the algorithm affected the distribution of sponsored posts. A comparative analysis was performed on two identical sets of posts. The first post was promoted in 2017 and the second in 2018 after the new algorithm was launched.
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Facebook algorithm, online advertising, social network sites, sponsored posts, e-commerce, Facebook ads manager, social media, online marketing