NEW FACEBOOK ALGORITHM: HOW DOES IT AFFECT SPONSORED POSTS?

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dc.contributor.authorLádrová, Jitka
dc.date.accessioned2019-09-12T08:31:55Z
dc.date.available2019-09-12T08:31:55Z
dc.date.issued2018
dc.description.abstractAt the beginning of January 2018, Mark Zuckerberg, the founder of the social network Facebook, and his team published a new strategy. The main goal of this new strategy is to present in the News Feed firstly the posts of friends and family members in particular. Along with this decision, a new Facebook algorithm disadvantaging company pages has been implemented. The administrators of company pages, with increasing tendency, have to resort to paid advertising to get the posts to their fans. This paper focuses on how the change in the algorithm affected the distribution of sponsored posts. A comparative analysis was performed on two identical sets of posts. The first post was promoted in 2017 and the second in 2018 after the new algorithm was launched.cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/153465
dc.identifier.urihttps://idimt.org/wp-content/uploads/proceedings/IDIMT_proceedings_2018.pdf
dc.language.isocscs
dc.relation.ispartofSTRATEGIC MODELING IN MANAGEMENT, ECONOMY AND SOCIETY (IDIMT-2018)
dc.relation.ispartofseriesSchriftenreihe Informatik
dc.subjectFacebook algorithmcs
dc.subjectonline advertisingcs
dc.subjectsocial network sitescs
dc.subjectsponsored postscs
dc.subjecte-commercecs
dc.subjectFacebook ads managercs
dc.subjectsocial mediacs
dc.subjectonline marketingcs
dc.titleNEW FACEBOOK ALGORITHM: HOW DOES IT AFFECT SPONSORED POSTS?cs
dc.typeProceedings Paper
local.citation.epage230
local.citation.spage225
local.event.edate2018-09-07
local.event.locationKutna Hora, CZECH REPUBLIC
local.event.sdate2018-09-05
local.event.title26th Conference on Interdisciplinary Information Management Talks (IDIMT)
local.relation.volume47
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