DETERMINING FACTORS FOR INTERNAL PERSONNEL MARKETING
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Date
2018
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Abstract
The aim of this contribution is to present output from two conducted quantitative studies, the main theme of which was personnel marketing. The aim of both studies was to identify the most important determining factors for internal personnel marketing. Internal personnel marketing can be viewed as a modern tool for personnel management. The most important task of internal personnel marketing is to carry out activities with the aim of increasing or maintaining attractiveness of a business both in the eyes of current employees and in those of potential job applicants.
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Personnel marketing, Employee, Employer, Satisfaction, Importance, Research, Internal personnel marketing