DETERMINING FACTORS FOR INTERNAL PERSONNEL MARKETING
dc.contributor.author | Myslivcová, Světlana | |
dc.date.accessioned | 2019-09-12T08:22:53Z | |
dc.date.available | 2019-09-12T08:22:53Z | |
dc.date.issued | 2018 | |
dc.description.abstract | The aim of this contribution is to present output from two conducted quantitative studies, the main theme of which was personnel marketing. The aim of both studies was to identify the most important determining factors for internal personnel marketing. Internal personnel marketing can be viewed as a modern tool for personnel management. The most important task of internal personnel marketing is to carry out activities with the aim of increasing or maintaining attractiveness of a business both in the eyes of current employees and in those of potential job applicants. | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/153464 | |
dc.identifier.uri | https://idimt.org/wp-content/uploads/proceedings/IDIMT_proceedings_2018.pdf | |
dc.language.iso | cs | cs |
dc.relation.ispartof | STRATEGIC MODELING IN MANAGEMENT, ECONOMY AND SOCIETY (IDIMT-2018) | |
dc.relation.ispartofseries | Schriftenreihe Informatik | |
dc.subject | Personnel marketing | cs |
dc.subject | Employee | cs |
dc.subject | Employer | cs |
dc.subject | Satisfaction | cs |
dc.subject | Importance | cs |
dc.subject | Research | cs |
dc.subject | Internal personnel marketing | cs |
dc.title | DETERMINING FACTORS FOR INTERNAL PERSONNEL MARKETING | cs |
dc.type | Proceedings Paper | |
local.citation.epage | 461 | |
local.citation.spage | 455 | |
local.event.edate | 2018-09-07 | |
local.event.location | Kutna Hora, CZECH REPUBLIC | |
local.event.sdate | 2018-09-05 | |
local.event.title | 26th Conference on Interdisciplinary Information Management Talks (IDIMT) | |
local.relation.volume | 47 |
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