DETERMINING FACTORS FOR INTERNAL PERSONNEL MARKETING

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dc.contributor.authorMyslivcová, Světlana
dc.date.accessioned2019-09-12T08:22:53Z
dc.date.available2019-09-12T08:22:53Z
dc.date.issued2018
dc.description.abstractThe aim of this contribution is to present output from two conducted quantitative studies, the main theme of which was personnel marketing. The aim of both studies was to identify the most important determining factors for internal personnel marketing. Internal personnel marketing can be viewed as a modern tool for personnel management. The most important task of internal personnel marketing is to carry out activities with the aim of increasing or maintaining attractiveness of a business both in the eyes of current employees and in those of potential job applicants.cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/153464
dc.identifier.urihttps://idimt.org/wp-content/uploads/proceedings/IDIMT_proceedings_2018.pdf
dc.language.isocscs
dc.relation.ispartofSTRATEGIC MODELING IN MANAGEMENT, ECONOMY AND SOCIETY (IDIMT-2018)
dc.relation.ispartofseriesSchriftenreihe Informatik
dc.subjectPersonnel marketingcs
dc.subjectEmployeecs
dc.subjectEmployercs
dc.subjectSatisfactioncs
dc.subjectImportancecs
dc.subjectResearchcs
dc.subjectInternal personnel marketingcs
dc.titleDETERMINING FACTORS FOR INTERNAL PERSONNEL MARKETINGcs
dc.typeProceedings Paper
local.citation.epage461
local.citation.spage455
local.event.edate2018-09-07
local.event.locationKutna Hora, CZECH REPUBLIC
local.event.sdate2018-09-05
local.event.title26th Conference on Interdisciplinary Information Management Talks (IDIMT)
local.relation.volume47
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