Internetové obchody a klasické obchody s textilem a oděvy - přehledová studie
Title Alternative:Internet shops and standard schop with textile and clothes - summary study
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Cieľom tejto bakalárskej práce je priniesť pohľad na súčasný stav internetových a klasických obchodov s textilom a odevami. Navzájom ich porovanať, v ktorom obchode je pre nás nákup výhodnejší a praktickejší. A naopak, aké nevýhody prináša nákup v oboch typoch nakupovania. Práca tiež zachytáva históriu obchodu až po jeho súčasnosť a zahŕňa aj históriu internetu, bez ktorého by internetové obchody neexistovali. Poukazuje aj na delenie klasického obchodu a ako sa obchod ďalej člení, aby vyhovoval každej sociálnej skupine ľudí. Dozvieme sa, ako obchod funguje a aké sú jeho najlepšie stratégie predaja, čo prináša úspech predajcovi v dnešnej dobe. Dočítame sa aj o tom, aký je dnešný prístup k nákupom z hľadiska nakupujúcich, a tiež o tvorbe ceny. V praktickej časi porovnávame klasický a internetový obchod. Prinášame prieskum klasických obchodov v meste Liberec. Práca skúma, aké spôsoby nákupu ľudia uprednostňujú a prečo, na základe verejného prieskumu formou dotazníka a ktoré výhody a nevýhody najviac poznačili výsledok preferovaného druhu obchodu.
Objective of this thesis is to bring insight into contemporary internet and classic clothes and textiles shops situation. To compare one against each other, to find out in which shop is shopping more convenient and practical. And contrariwise, what are the disadvantages of both types of shopping. The thesis also captures history of shops until now and subsumes internet history too, as without it there would be no online shops. It adverts to classic shop classification and how is the shop further structured in order to fit every social group. We will find out how the shop works and what the best sales strategies are, which enables merchants to be successful these days. We will get knowledge of current purchaser's attitude about shopping and also about price formation. In the practical section classic and online shops are compared. The survey of classic shops in the town Liberec is presented. Based on public questionnaire research, the thesis studies what shopping possibilities are prioritized and why, what pros and cons affected choice of preferred type the most.
Objective of this thesis is to bring insight into contemporary internet and classic clothes and textiles shops situation. To compare one against each other, to find out in which shop is shopping more convenient and practical. And contrariwise, what are the disadvantages of both types of shopping. The thesis also captures history of shops until now and subsumes internet history too, as without it there would be no online shops. It adverts to classic shop classification and how is the shop further structured in order to fit every social group. We will find out how the shop works and what the best sales strategies are, which enables merchants to be successful these days. We will get knowledge of current purchaser's attitude about shopping and also about price formation. In the practical section classic and online shops are compared. The survey of classic shops in the town Liberec is presented. Based on public questionnaire research, the thesis studies what shopping possibilities are prioritized and why, what pros and cons affected choice of preferred type the most.
Description
katedra: KOD;
Subject(s)
- internetový obchod, - internet, - klasický obchod, - internetový obchod, - predaj, - zákazník, - nákup, - e - shop, - internet, - standard shop, - internet shop, - sale, - customer, - shopping