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    Influence of business performance measurement systems and corporate sustainability concept to overal business performance: “save the planet and keep your performance”
    (Technical university of Liberec, Czech Republic, 2017-03-15) Rajnoha, Rastislav; Lesníková, Petra; Krajčík, Vladimír; Ekonomická fakulta
    Nowadays the dissatisfaction with only financial indicators has led to a focus on non-traditional areas of performance measurement as Balanced Scorecard, environment indicators and others. Moreover many recent studies has focused on the corporate sustainability concept and performance measurement interconnection. The aim of this paper is to identify the relationship between selected management tools and concepts of various development phases of strategic performance measurement systems to overall business performance measured by indicator ROE. Similarly the aim is to identify the relationship between the sustainability index and indicator ROE as a key aspect in terms of the current climate crisis. Our most important findings bring new information and knowledge for the strategic transformation from traditional business performance measurement system to strategic and sustainable performance measurement system. Specifically we found out that the BSC methodology has a demonstrable impact on the business performance. Also KPI system and orientation on the environment affect the performance of enterprises. In the case that companies do not have the knowledge information system as a complex system and do not take into account its implementation they tended to have a lower level of performance. This means that the BI knowledge information system has a major impact on business performance. Regarding to the corporate sustainability concept we can confirm that the direct moderate correlation is apparent between economic sub-index and also composite index of sustainable development and indicator of ROE. The connection of environmental and social sub-index separately to ROE had not been shown sufficiently. Based on results we can conclude that the index of sustainable development is a challenge for enterprises reflecting a growing need for change purely short-term oriented, consumerist patterns of production and consumption.
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    Determining factors of the benefits derived from the implementation of EN 9100 Standards
    (Technická Univerzita v Liberci, 2017-03-15) del Castillo-Peces, Carlos; Mercado-Idoeta, Carmelo; Prado-Román, Camilo; Ekonomická fakulta
    In Spain, as well as in the rest of the world, the aerospace sector is one of the most important. The EN 9100 Standards (AS 9100 in America and SIAC 9100 in Asia), are a quality management system for the aerospace industry derived from the ISO 9001 standard, that include the requirements derived from the ISO 9001 and 83 specific additional requirements for the aerospace industry. This research aims to begin covering the virtual lack of studies about the results arising from the implementation of quality assurance standards in this sector. In particular, the objective of the research involves analyzing whether the appearance of the various positive effects that may arise as a result of implementing EN 9100 Standards is influenced by the following factors: a) size of the company; b) implementation of EN 9100 seniority; c) prevailing type of motivation (external and/or internal) to adhere to such standards. To that end, the research was addressed to the Spanish aerospace sector, and the population subject to the investigation was defined by 317 companies. A questionnaire was sent by postal mail and e-mail to the directors of quality of all the selected companies, and a multiple linear regression model was applied to data from the 126 valid survey responses. The results show that EN 9100 adherence seniority, as well as the prevailing type of motivation (internal or external), are significant variables for the appearance of positive effects arising from the implementation of EN 9100, while the size of the company is non-significant for the emergence of such positive effects.
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    Pricing of the tourism product: a tool for entrepreneurs to adapt to a flexible market
    (Technical university of Liberec, Czech Republic, 2017-03-15) Buiga, Anuţa; Stegerean, Roxana; Chiş, Alexandru; Lazăr, Dorina; Ekonomická fakulta
    The paper approaches the hedonic pricing analysis as a useful instrument for tourism entrepreneurs to get a competitive advantage through price setting policies. The main goal of this research is to conduct an analysis useful to measure the marginal effect of the attributes which contributes to price setting; the empirical analysis is developed on the prices of accommodation establishments from Romania. The study focuses on small and medium sized accommodation units, most of them entirely privately-owned. Within the analysis we set attributes from inside and outside the accommodation establishment as long as they are both ultimately linked with the pricing policy. Several hedonic specifications are estimated, in order to investigate the significance of accommodation attributes in the formation of room rates. There is a set of attributes with significant effect on the room price in all models, but with different intensity. The managers have to pay more attention to their internal facilities, goods or amenities (as recreational facilities), and to be committed to increasing the quality of their service delivery process, but there is also an opportunity for higher prices supported by attractive neighbourhoods. These findings are useful for the entrepreneurs interested in developing new businesses in tourism but also for managers already performing in the sector. Both categories have to face challenges such as new services development, price setting policy, choosing new locations. A flexible pricing strategy could become an effective and efficient tool for accommodation units in order to increase their performance. These elements are potential competitive dimensions and provide good opportunities for adapting to a dynamic market. Public and local administration organizations can develop appropriate policies for regional development based on hedonic models and thus, generate revenues and create opportunities for a sustainable development of tourism and also of the geographical region.
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    Loyalty programs and personal data sharing preferences in the Czech Republic
    (Technical university of Liberec, Czech Republic, 2017-03-15) Tahal, Radek; Formánek, Tomáš; Mohelská, Hana; Ekonomická fakulta
    Effective loyalty program management and evaluation requires that retailers have access to relevant data. In most cases, loyalty program organizers aim to establish consumer databases for the purpose of identification of individual customers: loyalty program members. The structure and quality of customer data often has a strategic effect on retailers’ decision-making accuracy and profitability. On the other hand, consumers worry about their privacy and fear their personal data may be misused. For a good-faith loyalty program organizer, it is an ongoing task to reconcile their corporate interests with the interests of consumers who are often rewarded by purchase incentives and personalized services. Consumer’s willingness to disclose personal information to loyalty program organizers is not uniform. In fact, individual preferences, sociodemographic and lifestyle factors play a very important role. This study provides a structured quantitative analysis of customers´ willingness to share selected key types of personal and contact data with loyalty program organizers in the Czech Republic. Cost-benefit assessments based on our results may help marketing managers with establishing and/or amending key LP incentives. We identify and discuss important differences in personal and contact data-sharing preferences among specific consumer groups. To highlight some of the empirical results, respondents aged 65 and older are significantly less willing to disclose personal data as compared to younger consumers. On the other hand, we do not find a statistically significant evidence for education-based differences in data sharing preference. Our results may be utilized by marketing professionals (loyalty program organizers) as well as by academic researchers in order to optimize their consumer data-gathering processes.
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    Spatially blind or place based policy? A comparison of innovation support in the Czech and Slovak Republic
    (Technical university of Liberec, Czech Republic, 2017-03-15) Šipikal, Miroslav; Szitásiová, Valéria; Pisár, Peter; Uramová, Mária; Ekonomická fakulta
    With the ongoing changes in development of the European Union, also conditions for financial support are changing. For Central Europe, most financial aid comes from Cohesion policies. The same applies for the support of innovations, which are considered to be a driving force of development. One of the main debates concerning cohesion policy is the issue of “placed based” versus “spatially blind” policies. Their role mainly differs within the area of economic growth. This paper deals with the evaluation of innovation support as a driving force for economic growth from structural funds in two neighbouring EU member states – in Slovakia and the Czech Republic. This article provides a picture of what kinds of policies are implemented and how consequently the resources of the European Union are territorially distributed to support innovation. We especially dealt with the question of the support criteria for projects and their role in the implementation of support. Based on this, the paper tries to identify where assistance is concentrated and how the criteria influence the geographical distribution of this support.As a result, we found that, despite very similar spatially blind policies in both countries and very similar systems of providing support, they still have very different regional effects. In the Czech Republic, support was allocated to developed regions and high tech sectors to a greater extent. In the Slovak Republic, support was concentrated more on disadvantaged regions and in traditional sectors with lower added value. It shows the need to pay much more attention not only to policy set up, but also to policy implementation.