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- ItemExtended model of mobile shopping acceptance: An empirical study of consumer behaviour(Technická Univerzita v Liberci, ) Stefko, Robert; Gavurova, Beata; Olearova, Maria; Bacik, Radovan; Nebesky, Lubomir; Ekonomická fakultaAlthough the popularity of mobile commerce is on the rise, mobile shopping is still not widely accepted in Slovakia. Therefore, research and knowledge in this area is insufficient. Based on two research models which explain human behavior (theory of reasoned action) and how the user accepts new technologies (technology acceptance model), the presented study proposes and tests a conceptual model combining the mentioned models and new, stimulating factors (customized offers and price benefits) in order to design a holistic model for predicting consumer behavior with regard to the acceptance of mobile shopping. In the first step of the research, we used exploratory factor analysis (EFA) to extract the predicted factors and verify the validity and reliability of the research tool – a questionnaire. The main research was conducted on a sample of 627 students from Slovak universities (part-time study). Using the confirmatory factor analysis (CFA), we performed a measurement model evaluation, and then, using the structural equation modeling – partial least squares (SEM – PLS) method, we evaluated and quantified the expected effects of the investigated factors. These new, stimulating factors, integrated into the theoretical framework of existing models, have been shown to act as direct and indirect predictors of the intention to mobile shopping. However, perceived usefulness proved to be the strongest predictor. The intention to mobile shopping is also significantly influenced by the attitude to mobile shopping, which is also determined by the new factor customized offers. The results the research arrives at may be beneficial for businesses, as they may reduce the costs associated with the creation of mobile shopping channels from an economic point of view and may increase their market competitiveness.
- ItemOptimising public transport to increase tourist flows(Technická Univerzita v Liberci, ) Burda, Tomas; Zidova, Veronika; But, Tetiana; Ekonomická fakultaThe paper proposes ways to optimise public transport in order to increase tourist flows to four well-known tourist destinations in the Czech Republic, namely Český Krumlov, Jánské Lázně, Lednice and Macocha, during the spring and autumn seasons. It was found that the quality of public transport infrastructure needed to be improved if tourist flows were to increase. It has been found that tourism development is entirely dependent on the quality of transport infrastructure in order to achieve an increase in tourist flows. A long-term marketing study was carried out in the destinations above with the aim of gathering data on the number of tourists in each of them, the availability of public transport and its timetables, and the needs of tourists in order to improve public transport service. Research has shown that most tourists use secondary transport. This is due to convenience, lack of time, increased comfort, personal requirements and lack of provision of public transport. In addition, there are problems with rail service to some tourist destinations, and the intensity of the bus network varies, which is not convenient for tourists from different population groups. It was found that the capacity of the bus service to the selected destinations is sufficient and can positively influence the growth of tourist flows without increasing logistics costs just by changing the organisation of public transport. Based on the competitive advantage analysis results for the four destinations studied, the weaknesses and strengths of rail and bus transports were identified. Most tourists report that rail transport is more convenient mainly because of its well-connected transport service and affordable prices compared to aeroplanes or cars. It was found that the number of passengers is influenced by the geographic component of the terrain; two destinations (Jánské Lázně and Macocha) are located in the mountains and have a limited infrastructure network due to the undulating terrain, and thus not all means of public transport reach these destinations. It is verified that Český Krumlov is the most optimal of the destinations studied. The study revealed a relationship between the quality of transport infrastructure and the increase in tourist flows to the tourist destinations studied. We propose to develop a model to optimise the transport service in cooperation with a network of tourist information centres. To refine it, further surveys need to be carried out in different directions during the summer and winter seasons.
- ItemExploring the relationship between failure-learning-based entrepreneurship education and youth entrepreneurial resilience: A mediated moderation model(Technická Univerzita v Liberci, ) Wang, Pengju; Xiong, Zhuang; Zhao, Zhiquan; Ekonomická fakultaEntrepreneurial failure exists objectively in the process of entrepreneurship, and the fear of entrepreneurship failure inhibits youth entrepreneurship activities to a certain extent. Thus, failure-learning-based entrepreneurship education is critical to cultivating youth entrepreneurial literacy. However, previous research on this topic has not provided a clear answer to how to improve youth entrepreneurial resilience. To explore the relationship between failure-learning-based entrepreneurship education and youth entrepreneurial resilience, using the questionnaire data of 399 youth recruited from China in October 2021 via the Credamo platform, the multiple regression analysis, and the Bootstrap method, we empirically analyzed the impact of failure-learning-based entrepreneurship education on youth entrepreneurial resilience, as well as the mediating effect of entrepreneurial cognition and the moderating effect of the fault-tolerant environment on the above relationship. The results show that failure-learning-based entrepreneurship education has a significant positive impact on youth entrepreneurial resilience. The two dimensions of willingness cognition and ability cognition in entrepreneurial cognition have a complete mediating effect on the impact of failure-learning-based entrepreneurship education on youth entrepreneurial resilience while the mediating effect of arrangements cognition is not significant. The fault-tolerant environment positively moderates the impact of failure-learning-based entrepreneurship education on entrepreneurial resilience, and its moderating effect is transmitted through the mediating effect of willingness cognition and ability cognition. A strong fault-tolerant environment enhances the impact of failure-learning-based entrepreneurship education on the formation of youth rational cognition, through the mediating effect of willing cognition and ability cognition, which further strengthens the positive impact on youth entrepreneurial resilience. The findings enrich the body of knowledge on entrepreneurship education and can improve youth entrepreneurial resilience.
- ItemGamification in management: Positive and negative aspects(Technická Univerzita v Liberci, ) Kačerauskas, Tomas; Sederevičiūtė-Pačiauskienė, Živilė; Šliogerienė, Jolita; Ekonomická fakultaThe phenomenon of gamification is analysed, identifying positive aspects of gamification, risks and problems. The paper adopts a method of systematic critical literature analysis in English, German, and Russian. We provide the most relevant gamification definitions classified into two main groups, fundamental and practical. The confusion of these groups or ignorance of one causes particular problems in understanding gamification. We face two levels of gamification in different areas of business management. It is the so-called meta- or macro-level and applied or micro-level. The paper aims to demonstrate the broader context of gamification in management by revealing the phenomenon’s positive and negative aspects. To reach the aim, five objectives were defined: i) to show the broader context of gamification in management; ii) to reveal the problems, risks, or even negative aspects of gamification in management; iii) to appeal to the practical issues how and in what areas to use gamification; iv) to show a broader cultural and philosophical context behind the manager interpretation of gamification; v) to introduce the discourse of gamification as an integrated theoretical approach that could reveal essential aspects of management. Gamification has both positive and negative aspects in all areas of management. On the one hand, gamification increases productivity and improves service, contributes to innovative participatory thinking and action, improves internal control, coordination, communication, collaboration, and creativity, increases motivation and pleasure at work, develops the soft skills of employees and reduces costs, as well as contributes to better acclimatisation. On the other hand, gamification commercialises human relations, causes novelty effects, elicits desired behaviour and predicts job performance, transforms organisational culture in unpredictable and counterintuitive ways, results in stress and anxiety, lowers self-esteem, causes exhaustion, conflict, and incomplete knowledge, serves as a means of domination and mobbing, and finally increases free-riding and work intimidation.
- ItemInvestigating self-efficacy and behavioural bias on investment decisions(Technická Univerzita v Liberci, ) Srinivasan, Kuppusamy; Karthikeyan, Parthasarathy; Ekonomická fakultaThe determinants of irrational decisions on the stock market are found in numerous empirical studies. However, self-efficacy and behavioural biases have a sturdy influence on stock market investment decisions. Behavioural biases are formed with heuristics, prospect theory and herding effect concerning stock market investments. Self-efficacy is independent of behavioural biases but is closely connected with controlling behavioural intentions in decision-making. The research was conducted to find the influence of self-efficacy and behavioural biases in the decision of stock market investment. The study was conducted with 250 individual investors and applied the SEM technique. Findings indicated that heuristics had a positive relationship with behavioural biases, but behavioural biases reported a negative relationship with the herding effect and prospect theory. Heuristics were mostly developed on the intrinsic strength of individual investors; therefore, investors believe heuristics will be a better decision-making tool than prospect theory or the herding effect. Prospect theory is shaped and influenced by regret aversion, loss aversion, self-control and mental accounting. Financial literacy, risk tolerance, and peer support profoundly develop the self-efficacy of investors to make profitable investment decisions. Self-efficacy is formed by risk tolerance, financial literacy and peer support in the stock market investment decision and identified the evidence of individual investors not making rational decisions and facing one or more behavioural biases and self-efficacy factors. The study finds the combined effect of behavioural biases and self-efficacy in stock market investment decisions, which have significant implications among individual investors, particularly in emerging markets.
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