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- ItemLeadership role in sustainable future of circular economy: Climate, economy, and environment interplay(2025-04-25) Khan, Ali Junaid; Gigauri, Iza; Fayyaz, Sana; Birladeanu, Gheorghina-Liliana; Chaudhry, Iffat SabirThe issue of climate change is a significant concern in contemporary society characterized by a volatile, uncertain, complex, and ambiguous (VUCA) environment. Asian nations are also dealing with issues related to climate change. The objective of this study is to ascertain the relationship between climate change and its impact on both the economy and the environment. This research examines the moderating influence of leadership skills on the variables of climate change, the economy, and the environment. The study employed a time lag research design to gather data in Pakistan. The analysis was based on a structural equation modelling approach with a sample size of 4,243 participants. The results suggest that leadership skills have a significant moderating impact on the relationship between climate change and the economy, and between climate change and the environment. The research highlights the impact of climate change on the economy and environment of a developing nation. The findings indicate that effective leadership abilities are necessary to manage environmental and economic conditions for long-term sustainability. The study holds significant implications for both theoretical and practical domains, particularly in enhancing climate control by incorporating leadership competencies. This research contributes to the concept of circular economy by showcasing the complex relationship between climate change, environment, economy, and leadership. The research extends noteworthy avenues for future exploration, laying the foundation for further contributions to the existing body of literature related to circular economy.
- ItemCircular economy practices, green innovation and financial performance: The moderating role of big data analytics(2025-04-25) Nguyen, Khac Hieu; Nguyen, Thi Anh Van; Dang, Trang Thi Huyen; Hoang, Sinh DucEnvironmental pollution and resource degradation have prompted researchers and policymakers to seek solutions. Circular economy practices (CEP) can help enterprises reduce emissions into the environment and move towards sustainable development. CEP has been studied widely in developed countries but less studied in developing countries due to the limited application of CEP in enterprises and the limitation of data. This paper aims to analyse the effect of CEP on financial performance, including revenue, profit and ROA. We also analyse the mediating role of green innovation and the moderating role of big data analytics in the relationship between CEP and financial performance. The natural resource based view (NRBV) theory is used to explain the relationship between variables and establish research hypotheses. We collected data from 413 Vietnamese manufacturing enterprises and used the regression method to test the research hypotheses. The results show that CEP positively impacts financial performance through the mediating role of green innovation. Besides, big data analytics also positively impacts the relationship between CEP and green innovation. In addition to the main results above, digital transformation positively impacts financial performance, but quality management practices do not affect financial performance. The research results are empirical evidence for enterprises considering implementing CEP to move towards sustainable development.
- ItemDeterminants of logistics service supplier choice for electronics exporters: Evidence from an emerging market(2025-04-24) Le, Cong Doan; Pan, Wei-Hwa; Nguyen, Trung QuanThis study aims to explore important factors influencing the decision-making process in selecting logistics service suppliers by electronic component export companies in Vietnam, with a particular focus on local service providers (LSPs). The research involved in-depth interviews with eight logistics experts and a quantitative survey of 300 representatives from electronic component export companies. Data was collected through online surveys, then analyzed using the SEM model. The findings indicate that six key factors influence the decision-making process. Among them, cost competitiveness, the reputation of logistics suppliers, and service quality directly affect the selection of logistics services, while management capabilities, technical and information processing skills, and the pursuit of sustainable development have indirect effects. These results offer useful insights for LSPs, enabling them to align their services with the specific needs of electronic component exporters and improve their market competitiveness.
- ItemMake ads skippable or not: The impact of ad type on brand recall, salience and conversion rate(2025-04-15) Bauerova, Radka; Koprivova, VeronikaIn today’s world, people are using digital platforms more than ever to communicate with friends, network, shop, learn and more. The average time spent on these platforms is increasing. Companies are naturally reflecting this fact in order to reach as many people as possible through these platforms and their advertising messages. However, users are constantly bombarded with advertising messages that fragment their attention. It is, therefore, important to study the effects of different types of video advertising, with or without skipping, on consumers’ purchasing decisions and to create ads that perform better but do not distract the audience. Therefore, the aim of this paper is to investigate the effect of skipping ads in terms of brand memorability and brand salience on subsequent conversion performance in an e-commerce store. The results of the study show that consumers achieve lower brand recall and conversion rates when shown a non-skippable ad than a skippable ad. On the other hand, while skippable ads are associated with higher levels of actual brand recall, from a more holistic perspective, the non-skippable ad type is better suited to increase brand salience, which appears to be more important for subsequent future purchase execution at the retailer.
- ItemDoes digital transformation propel innovation strategies? An empirical investigation based on machine learning and the dynamic GMM approach(2025-04-07) Pu, TingqianIn today’s digital landscape, the transformation through digital technologies is revolutionizing traditional business models and innovation practices. Numerous organizations are accelerating their digital transformation efforts to enhance manufacturing capabilities, operational efficiency, and competitive advantage. While the significant role of digital transformation in economic development has been widely recognized in academic literature, research exploring the complex interplay between digital transformation and innovation strategies remains limited. This study aims to explore this relationship by utilizing annual report data and patent information from Chinese listed companies over the period from 2012 to 2021. Our findings indicate that digital transformation has a positive impact on both R&D input strategies and innovation output strategies. Specifically, it increases firms’ propensity to invest in R&D activities, thereby increasing potential future innovation returns. Moreover, digital transformation bolsters both strategic and substantive innovation by leveraging digital capabilities for better resource integration. This paper significantly contributes to the existing literature on digital transformation and innovation strategies, offering valuable insights that can facilitate higher levels of digital transformation and promote high-quality economic development.
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