Číslo 1
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Browsing Číslo 1 by Subject "Czech Republic"
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- ItemApplication of the competency-based approach in organisations in the Czech Republic(Technická Univerzita v Liberci, ) Fejfarová, Martina; Urbancová, Hana; Ekonomická fakultaA competency-based approach is one of the important tools of human resource management aimed at achieving strategic organisational goals and a competitive advantage. The article focuses on application of the competency-based approach in organisation in the Czech Republic. The first part of the article concentrates on the theoretical background. The second part evaluates the results of the quantitative survey. The aim of the article is to evaluate the competency-based approach in organisations in the Czech Republic and also to identify areas and activities in which the competency-based approach is applied and test dependencies between selected qualitative characteristics that relate to the issues examined. The results of the survey show that if organisations employ the competency-based approach (35.8%), they do not use individual activities within their frame on an equal basis. This is also valid for individual categories of employees (organisations concentrate in particular on managers and specialists). The results further confirm that the application of the competency-based approach in organisations in the Czech Republic depends on the fact whether an organisation is part of a larger group of organisations (p-value = 0.003, Phi coefficient = 0.238); personnel management arrangements in an organisation (the existence of a personnel department (p-value = 0.001, Phi coefficient = 0.316), processed personnel strategy (p-value = 0.006, Phi coefficient = 0.310), work position analysis execution (p-value = 0.000, Phi coefficient = 0.444), the position of the person responsible for human resource management in top management (p-value = 0.036, Phi coefficient = 0.201)) and the application of knowledge management (p-value = 0.015, Phi coefficient = 0.278). According to the strength of the relationship between the variables, the most important group of factors is that relating to personnel management organisation. No dependency on the size of organisations and sector in which organisations operate has been proven
- ItemEffectiveness of the monetary policy implemented in the context of crisis(Technická Univerzita v Liberci, ) Bartóková, Ľudmila; Ďurčová, Júlia; Ekonomická fakultaFocus on monetary policy transmission mechanism has regained its importance especially in regards to financial and debt crisis. Negative developments after 2008 still verify the ability of monetary policy to mitigate its impacts. In EMU, it can be seen in the case of the effects of single monetary policy and the deepening of the asymmetries between member countries. This can be compared to the case of the monetary policy efficiency in small and open non-member country and its influence on macroeconomic developments. This paper is focused on the analysis of transmission process of monetary policy through the interest rate channel in EMU as well as in a non-member country, namely in Czech Republic. The aim of the analysis was to verify the similarity of reaction in case of monetary policy shock. The results for Czech Republic were compared to results for overall EMU. The focus was predominantly on interest rate channel of monetary transmission process and its impact on inflation, nominal effective exchange rate and gross domestic product, the variables that are typically used in central banks’ monetary rules. We also assumed that negative developments related to the crisis can distort the transmission of monetary policy effects on macroeconomic variables and that the impact of monetary policy changes is transmitted to the economic variables only partially or significantly lagged. The effects of interest rate shocks on selected variables were identified by estimating VAR model that uses Cholesky decomposition of innovations; the most widely used empirical methodology for analysing the transmission mechanism of monetary policy. The results show that the reactions of the product and the price level to positive interest rate shock are very similar for Czech Republic as well as for EMU throughout the investigated period 1999–2013. However, we cannot definitively affirm that the crisis disrupted the transmission process from monetary measures to analysed macroeconomic variables as shown in the cases of Czech Republic and EMU. Interest rate channel has not shown particularly strong and stable influence on the observed variables neither for Czech Republic, nor for EMU.
- ItemMeasuring customer satisfaction and loyalty in spa companies(Technická Univerzita v Liberci, ) Vildová, Eliška; Martinčík, David; Tlučhoř, Jan; Jakubíková, Dagmar; Ekonomická fakultaThe importance of balneology for the economy of the Czech Republic has always been crucial. At a time of an unstable political environment as well as turbulent legislative and other changes, there is nothing more important than to ensure that spa guests are satisfied and that they return. Building customer loyalty and fidelity is a priority and today, it is one of the vital characteristics of modern marketing. A customer-oriented policy may become one of the keys to business success. The centre point of the issue under review is the difference between the expected and perceived level and its positioning in the tolerance zone of a particular customer. The main objective of the research is to examine the possibilities of measuring loyalty and satisfaction of customers in a spa company based on comparably simple data collection. The secondary objective is to point out the specific nature of providing spa services along with the factors that substantially influence the overall result of satisfaction and loyalty. The research results showed that managers and customers perceive the importance of satisfaction factors differently: customers put more stress on boarding than expected. As well as differences in levels of customer satisfaction and loyalty indices were proofed for different segments of customers. Therefore, the Czechs are in general more satisfied than Germans. Customers who come more often tend to be less satisfied. The guests, whose stay is at least partially covered by public health insurance, are more satisfied than self-paying customers. In general, it seems to be possible to obtain essential information about the customers and their satisfaction and loyalty from rather simply structured data gained with an easy questionnaire.