Číslo 1
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Browsing Číslo 1 by Subject "cluster analysis"
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- ItemDIFFERENCES AND SIMILARITIES IN PATTERNS OF AGEING SOCIETY IN THE EUROPEAN UNION(Technická Univerzita v Liberci, ) Kočanová, Denisa; Kováč, Viliam; Serzhanov, Vitaliy; Buleca, Ján; Ekonomická fakultaPopulation ageing is a demographic issue that emphasises the need to be interested in the lives of the most vulnerable population group: the elderly population. The paper investigates the ageing process and their relations among the European Union member countries from 2009 to 2019. These countries are assessed and dispersed to the appropriate clusters according to several indicators related to the areas that affect the lives of the elderly population: namely, the health status, the labour market conditions, and financial security. The focus is on the age group 55 years and over as it is a disadvantaged age group in the job application process regarding ageing society. It is a significant aspect of public finance system. The European Union Statistics on Income and Living Conditions, the Labour Force Survey, and the European System of Integrated Social Protection Statistics data are involved. The quantitative approaches are applied in the cluster analysis and followed by the panel data linear regression analysis. The dendrograms visualise the three clusters representing the mutual relations and the ageing patterns among the explored countries. The heat maps are created to prove the potential relations among the observed countries. The panel regression model demonstrates that the three variables – part-time employment, the income inequality, and the material and social deprivation – are statistically significant in all the regression models for the whole area and the three clusters. The analytical outcome could be applied as a valuable resource to government and national representatives. It can help identify the objectionable determinants for a custom policy and implement appropriate measures to improve the situation of the elderly population.
- ItemWHO ARE ONLINE GROCERY SHOPPERS?(Technická Univerzita v Liberci, ) Bauerová, Radka; Starzyczná, Halina; Zapletalová, Šárka; Ekonomická fakultaThe acceleration of the digitalisation of grocery shopping is an important trend that shows that this way of sourcing groceries is increasingly accepted by customers. Uncovering, understanding, and describing the differences between online grocery shoppers is interesting from a scientific point of view and a practical one. Correctly targeting a specific customer segment increases the very effectiveness of marketing communication by spending the cost of communicating with those correctly targeted customers that are valuable to the company. Therefore, this paper explores the behaviour of customers when shopping online and tries to find similarities in this behaviour. The aim of the paper is to generate customer segments of online grocery shoppers that provide a more comprehensive insight by reflecting on their shopping behaviour, personality traits and characteristics, loyalty, overall satisfaction with online grocery shopping in the current retailer, and frequency of social media usage. An online questionnaire survey was conducted with a panel of respondents from the IPSOS research agency to obtain primary data. Data were analysed using factor and cluster analysis. These analyses resulted in the creation of a segmentation that identified five main segments of online grocery shoppers. The constructed combined segmentation divides shoppers into five segments: quality-oriented shoppers (18.9%), influential utilitarians (21.7%), loyal traditionalists (16.4%), satisfied conditional loyalists (14.9%), and movable eco-sympathizers (28.1%). Then these category types are characterised in terms of their most salient characteristics. The results of this study show the variables that influence customers in their decision-making process. Outcomes increase knowledge about online grocery shopping behaviour, motives, and purchase requirements. These are also beneficial for grocery retailers for better targeting or fostering loyalty.