Foreign markets entry motives and strategies of polish exporters

Simple item page
dc.contributor.authorĎaďo, Jaroslav
dc.contributor.authorWiktor, Jan W.
dc.contributor.authorŹbikowska, Agnieszka
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2015-06-04
dc.date.available2015-06-04
dc.date.defense2015-06-04
dc.description.abstractThe article presents the results of research on the strategy of Polish companies that export their products to foreign markets. It presents motives, conditions and forms of expansion and is comprises of three parts. In the first one, the theoretical aspects of a company’s internationalization are discussed, with stress on motives and forms of entering foreign markets. The second part is concerned with the complex problems regarding methodology of research – goals, hypotheses, methods and description of study sample are the main focus here. The synthetic, summation of the results of the study are presented in the third part. The study verifies the hypotheses regarding motives of internationalization and concrete forms of entering foreign markets. The most powerful premises to internationalize Polish companies are market motives. The relationship between the size of the company, decision to start export goods and the nature of expansion (offensive, as well as defensive) has been ascertained. One of the strong motives for internationalization among companies belonging to SME group, were encouragements and invitations for cooperation from foreign partners. However, the main strategy was direct export, complemented by other forms of expansion, of lesser importance. In the expanding process Polish exporters took advantage of direct investments, via establishing divisions and subsidiary companies that deal with distribution of products. The waterfall strategy proved to be the most common in entering foreign markets – used by roughly 70% of the examined exporters. The research could be a contribution into the process of scientific examination and development of international business practice. It can also provide a ground for further discussion on marketing internationalization, methodology of formulating marketing strategies, their nature and assessing their effectiveness on international markets. Last but not least it can encourage more such scientific studies and research conducted by international teams of scholars.en
dc.formattext
dc.format.extent135-150 s.cs
dc.identifier.doi10.15240/tul/001/2015-2-010
dc.identifier.eissn2336-5604
dc.identifier.issn12123609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/9111
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.isbasedonZAPLETALOVA, Š. Přístupy k intrernacionalizaci podnikatelských aktivit českých podnikú. E+M Ekonomie a Management. 2012, Vol. 15, No. 4, pp. 84-95. ISSN 1212-3609.
dc.relation.isbasedonWITEK-HAJDUK, M.K. Strategie internacjonalizacji polskich przedsiębiorstw w warunkach akcesji Polski do Unii Europejskiej. Warszawa: Oficyna Wydawnicza, Szkoła Główna Handlowa w Warszawie, 2010. ISBN 978-83-7378-547-2.
dc.relation.isbasedonWIKTOR, J.W., OCZKOWSKA, R., ŻBIKOWSKA, A. Marketing międzynarodowy. Zarys problematyki. Warszawa: PWE, 2008. ISBN 978-83-208-1788-1.
dc.relation.isbasedonWIKTOR, J.W, CHLIPAŁA, P. (Eds.) The Marketing Strategies of Polish Companies in International Markets. Warsaw: Polish Economics Publishers (PWE), 2012. ISBN 978-83-208-2042-3.
dc.relation.isbasedonTARGALSKI, J. (Ed.) Wpływ integracji europejskiej na rozwój przedsiębiorczości. Kraków: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie, 2009. ISBN 978-83-7252-459-1.
dc.relation.isbasedonTAN, A., BREWER, P., LIESCH, P.W. Before the First Export Decision: Internationalisation Readiness in the Pre-Export Phase. International Business Review. 2007, Vol. 16, Iss. 3, pp. 294-309. ISSN 0969-5931.
dc.relation.isbasedonSVETLIČIČ, M., JACKLIČ, A., BURGER, A. Internationalization of Small and Medium-Size Enterprises from Selected Central European Economies. Eastern European Economics. 2007, Vol. 45, Iss. 4, pp. 36-65. ISSN 0012-8775.
dc.relation.isbasedonSHARMA, V.M., ERRAMILLI, M.K. Resource-based explanation of entry mode choice. Journal of Marketing Theory and Practice. 2004, Vol. 12, Iss. 1, pp. 1-18. ISSN 1069-6679.
dc.relation.isbasedonPETERSEN, B., WELCH, L.S. Foreign operations mode combinations and internationalization. Journal of Business Research. 2002, Vol. 55, Iss. 2, pp. 157-162. ISSN 0148-2963. Rocznik statystyczny handlu zagranicznego Polski 2010. Warszawa: GUS, 2010. ISSN 0079-2691.
dc.relation.isbasedonPAN, Y., TSE, D.K. The hierarchical model of market entry modes. Journal of International Business Studies. 2000, Vol. 31, Iss. 4, pp. 535-554. ISSN 0047-2506.
dc.relation.isbasedonMALHOTRA, N.K, ULGADO, F.M., AGARWAL, J. Internationalization and entry modes: a multitheoretical framework and research propositions. Journal of International Marketing. 2003, Vol. 11, Iss. 4, pp. 1-31. ISSN 1547-7215.
dc.relation.isbasedonLEONIDOU, L.C., KATSIKEAS, C.S., PALIHAWADANA, D., SPYROPOULOU, S. An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers. International Marketing Review. 2007, Vol. 24, Iss. 6, pp. 735-770. ISSN 0265-1335.
dc.relation.isbasedonLEONIDOU, L.C., Export Stimulation Research: Review, Evaluation And Integration. International Business Review. 1995, Vol. 4, Iss. 2, pp. 133-156. ISSN 0969-5931.
dc.relation.isbasedonKULHAVY, E. Mezinárodní Marketing. Linz: Rudolf Trauner Verlag, 1992. ISBN 80-90144-0-3.
dc.relation.isbasedonKATSIKEAS, C.S., PIERCY, N.F. Long-Term Export Stimuli and Firm Characteristics in a European LDC. Journal of International Marketing. 1993, Vol. 1, Iss. 3, pp. 23-47. ISSN 1069-031X.
dc.relation.isbasedonKOTABE, M., HELSEN, K. Global Marketing Management. Hoboken: John Wiley & Sons, 2008. ISBN 0-471-75527-3.
dc.relation.isbasedonHOLLENSEN, S. Global Marketing: A Decision-Oriented Approach. Harlow: Pearson Education Ltd., 2011. ISBN 978-0273726227.
dc.relation.isbasedonHOLLENSEN, S. Essential of Global Marketing. Essex: Pearson, 2012, ISBN 978-0-273-75654-5.
dc.relation.isbasedonGORYNIA, M. (Ed.) Luka konkurencyjna na poziomie przedsiębiorstwa a przystąpienie Polski do Unii Europejskiej. Poznań: Wydawnictwo Akademii Ekonomicznej w Poznaniu, 2002. ISBN 8388760866.
dc.relation.isbasedonEkspansja międzynarodowa polskich przedsiębiorstw produkcyjnych 2010. Warszawa: PAIiIZ i KPMG, 2010.
dc.relation.isbasedonEkspansja międzynarodowa polskich przedsiębiorstw 2005. Warszawa: KPMG, 2005.
dc.relation.isbasedonDASZKIEWICZ, N. Internacjonalizacja małych i średnich przedsiębiorstw we współczesnej gospodarce. Gdańsk: Scientific Publ. Group, 2004. ISBN 83-921075-0-0.
dc.relation.isbasedonBALÁŽ, P., et al. Medzinárodné podnikanie. 4. vyd. Bratislava: Sprint, 2005. ISBN 80-89085-51-2.
dc.relation.isbasedonBACKHAUS, K., BÜSCHKEN, J., VOETH, M. Internationales Marketing. Stuttgart: Schäffer-Poeschel Verlag, 2001. ISBN 1-86152-456-0.
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectinnovationen
dc.subjectdesignen
dc.subjectmanagementen
dc.subjectqualityen
dc.subjectpriceen
dc.subjectreliabilityen
dc.subject.classificationL2
dc.subject.classificationM21
dc.subject.classificationM31
dc.titleForeign markets entry motives and strategies of polish exportersen
dc.typeArticleen
local.accessopen
local.citation.epage150
local.citation.spage135
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationE&Men
local.relation.abbreviationE+Mcs
local.relation.issue2
local.relation.volume18
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
EM_2_2015_10.pdf
Size:
1.17 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Číslo 2