Applying the Uppsala Model to the internationalization Process of E-Commerce Companies - A case study
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Abstract
Temu has been ranked ninth in the latest 'Top 100 European Cross-border E-commerce
Platforms' report released by Cross-Border Commerce Europe (2023). This marks the first
time that Temu has been selected as one of the top ten cross-border E-commerce platforms in
Europe. In 2023, this Chinese E-commerce company, Pinduoduo Holdings, entered the
European market under the name of Temu with low prices, quickly gaining market share.
However, this move sparked extensive discussions among many governments regarding data
protection and the repression of domestic small businesses.
Temu has been ranked ninth in the latest 'Top 100 European Cross-border E-commerce Platforms' report released by Cross-Border Commerce Europe (2023). This marks the first time that Temu has been selected as one of the top ten cross-border E-commerce platforms in Europe. In 2023, this Chinese E-commerce company, Pinduoduo Holdings, entered the European market under the name of Temu with low prices, quickly gaining market share. However, this move sparked extensive discussions among many governments regarding data protection and the repression of domestic small businesses.
Temu has been ranked ninth in the latest 'Top 100 European Cross-border E-commerce Platforms' report released by Cross-Border Commerce Europe (2023). This marks the first time that Temu has been selected as one of the top ten cross-border E-commerce platforms in Europe. In 2023, this Chinese E-commerce company, Pinduoduo Holdings, entered the European market under the name of Temu with low prices, quickly gaining market share. However, this move sparked extensive discussions among many governments regarding data protection and the repression of domestic small businesses.
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Subject(s)
The National Association of Supermarkets and Department Stores
CAC Customer Acquisition Cost
C2M Customer to Manufacture
FSAs Firm specific advantages
Just in time, multinational business enterprise, Small and Medium size Enterprises, Single Euro Payments Area, Vendor Managed Inventory, Virtual Reality