Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Magnanimitas
Abstract
Description
Subject(s)
Marketing communication, technological innovation, non-technological innovation, branded goods, Facebook
Citation
Item identifier
ISSN
ISBN
978-80-87952-10-8