Browsing by Author "Burešová (Novotová) Jitka"
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- ItemAnalysis of the attributes of luxury fashion brands in the Czech republic, the difference between a luxury and premium brands(Magnanimitas, 2015-01-01) Burešová (Novotová) Jitka; Cinkánová Ľubica
- ItemAttributes that define the category of consumer fashion brand from customer`s point of view(MAGNANIMITAS, 2017-01-01) Burešová (Novotová) Jitka
- ItemBrand and its Impact in Analysis of Customer Decision-making Process using TOPSIS technique(CESER Publications, 2017-01-01) Vavrek Roman; Burešová (Novotová) Jitka
- ItemCustomers of Common Fashion Brands in the Czech Republic: Innovators and Opinion Leaders(Univerzita Pardubice, 2018-01-01) Burešová (Novotová) Jitka
- ItemDetermining the Categories of Fashion by Price and Quality from a Consumer Point of View(MAGNANIMITAS, 2016-01-01) Burešová (Novotová) Jitka
- ItemThe Economic Benefit of Fans of Luxury Fashion Brand Pages on Facebook(International Business Information Management Association, 2017-01-01) Burešová (Novotová) Jitka; Cinkánová Ľubica
- ItemFacebook as a communication tool for building customer loyalty(Česká marketingová společnost, 2018-01-01) Burešová (Novotová) Jitka
- ItemFacebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods(Magnanimitas, 2015-01-01) Burešová (Novotová) Jitka
- ItemOnline communication about accommodation facilities during the collection of customer feedback(Vysoká škola ekonomická v Praze, 2016-01-01) Burešová (Novotová) Jitka; Simová Jozefina; Vávrová Jitka
- ItemThe Level of Implementation and the Effectiveness of Use of Internet Communication Tools in the Marketing Area by Accommodation Facilities in the North Bohemia Region(Technická univerzita v Liberci, 2014-01-01) Němečková Jitka; Burešová (Novotová) Jitka; Semerádová Tereza
- ItemThe use of online tools during the communication process with customer in the lodging industry: The case of Czech facilities in the North Bohemian region(Lupcon Center for Business Research, 2014-01-01) Semerádová Tereza; Němečková Jitka; Burešová (Novotová) Jitka
- ItemTools of Customer Feedback and Frequency of Using by the Accommodation Facility in the Czech Republic(Slezská univerzita v Opavě, 2016-01-01) Burešová (Novotová) Jitka
- ItemÚroveň implementace a efektivnosti využívání internetových komunikačních nástrojů v oblasti marketingu ubytovacími zařízeními v severočeském kraji(Technická univerzita v Liberci - 2014, 2014-01-01) Němečková Jitka; Burešová (Novotová) Jitka; Semerádová Tereza
- ItemUse of Multi-criteria Method in Customer Decision Making Process(Západočeská univerzita v Plzni, 2017-01-01) Burešová (Novotová) Jitka; Vavrek Roman
- ItemWhy people use Facebook: Analysis of factors influencing users in the Czech Republic(International Business Information Management Association (IBIMA), 2016-01-01) Burešová (Novotová) Jitka