Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods
dc.contributor.author | Burešová (Novotová) Jitka | cs |
dc.date.accessioned | 2018-09-25T11:55:43Z | |
dc.date.available | 2018-09-25T11:55:43Z | |
dc.date.issued | 2015 | cs |
dc.format.extent | 10 | cs |
dc.identifier.isbn | 978-80-87952-10-8 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/28420 | |
dc.language.iso | eng | cs |
dc.publisher | Magnanimitas | cs |
dc.publisher.city | Hradec Králové | cs |
dc.relation.ispartofseries | 5 | cs |
dc.subject | Marketing communication | cs |
dc.subject | technological innovation | cs |
dc.subject | non-technological innovation | cs |
dc.subject | branded goods | cs |
dc.subject | cs | |
dc.title | Facebook as a Tool of Technological and Non-Technological Marketing Innovation and Their practical Application on the Czech Market of Branded Goods | cs |
local.citation.epage | neuvedeno | cs |
local.citation.spage | neuvedeno | cs |
local.identifier.publikace | 1764 |