Ethics in business and communication: common ground or incommensurable?

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dc.contributor.authorKačerauskas, Tomas
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2019-03-15
dc.date.available2019-03-15
dc.date.issued2019-03-15
dc.description.abstractDo business and communication share common ethical ground or are they incommensurable notions? This paper explores the on-going conversation surrounding the role of ethics in business and communication and related practical issues. A critical approach has been applied towards the issues, and a historical approach applied by demonstrating the ethical ideas in the history of philosophy. The regional approach is used which appeals to such ethical regions as professional ethics as well ethics in the cultural rims. Through the analysis of the relationship between global and local ethics in business and communication, the paper examines problems and issues with particular reference to meta-discourse, media, market, and, significantly, propaganda. Part 1 considers the main problems germane to business ethics, which is followed by analysis of the issues pertaining to communication ethics. Part 2 draws a comparison between the two and develops a critical approach. Kantian analysis is applied to the generally accepted maxims of ethics in business and communication. Such maxims include the reminder that: “uniformity in global communication is not possible”; and “avoid conducting business by slavishly copying others”. Furthermore, “never seek either business or communication at any price”. Put simply, the aforementioned imply something that is both simple and direct: “know the limits of your communication” and “know the limits of your business”. The paper adopts a critical approach rather than euphoric discourses concerning business and communication ethics that are typical of much of the current literature. Beside this, the relationship between global (universal) and local (regional) in ethical level is developed.en
dc.formattext
dc.format.extent10 strancs
dc.identifier.doi10.15240/tul/001/2019-1-005
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/151422
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectbusiness ethicsen
dc.subjectcommunication ethicsen
dc.subjectcorporation ethicsen
dc.subjectmetacommunicationen
dc.subjectethical maximsen
dc.subject.classificationA12
dc.subject.classificationA13
dc.titleEthics in business and communication: common ground or incommensurable?en
dc.typeArticleen
local.accessopen
local.citation.epage81
local.citation.spage72
local.facultyFaculty of Economics
local.filenameEM_1_2019_05
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue1
local.relation.volume22
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