Back to the future of fashion: Circularity and consumer ethics

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dc.contributor.authorNovo-Corti, Isabel
dc.contributor.authorMembiela-Pollan, Matias
dc.contributor.authorTirca, Diana M.
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2025-09-03T08:44:54Z
dc.date.available2025-09-03T08:44:54Z
dc.description.abstractThis paper examines the primary drivers behind the adoption of circular economy practices in the fashion industry, focusing on sustainable and ethical consumer behaviours in the digital era and future trends in young adults’ engagement. Following an extensive literature review, primary data were used to develop a cross-sectional empirical model, analysed through multiple linear regression. The model focused on the four main variables identified by the academic literature as being linked to circular fashion, which focuses on consumers’ information about prices, expected future trends in sustainable fashion, ethical consumption and technological developments. The results indicate strong support among young consumers for circularity in the fashion industry and highlight the potential for circularity in fashion to grow because sustainability is part of consumers’ values. This research provides valuable insights into the complex interplay of economic, ethical and technological factors driving the fashion industry’s shift towards circularity while highlighting the need for public policies that encourage corporate strategies aligned with ethical, responsible and technologically advanced consumption in the context of sustainable circular fashion.en
dc.formattext
dc.identifier.doi10.15240/tul/001/2025-3-013
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/177929
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectSustainable fashionen
dc.subjectcircular fashionen
dc.subjectethical fashion consumptionen
dc.subjectconsumer behaviour consumptionen
dc.subjecte-commerceen
dc.subject.classificationQ01
dc.subject.classificationQ59
dc.subject.classificationL67
dc.subject.classificationM31
dc.subject.classificationD12
dc.titleBack to the future of fashion: Circularity and consumer ethicsen
dc.typeArticleen
local.accessopen
local.citation.epage228
local.citation.spage212
local.facultyFaculty of Economics
local.filenameEM_3_2025_13
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue3
local.relation.volume28
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