Management ve vybraném podniku
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Date
2021-11-1
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Abstract
Cílem této bakalářské práce s názvem Management ve vybraném podniku je zhodnocení podniku prostřednictvím vybraných analýz a návrh optimalizace. Tato bakalářská práce se zabývá zhodnocením vybraného podniku v oboru gastronomie a pohostinství. Ten je zaměřen na speciální makrobiotický způsob přípravy jídla, jež je úzce spojen se zdravým životním stylem. V teoretické části jsou definovány základní pojmy ve vazbě na zaměření a cíl práce, které se týkají managementu podniku a současně jsou zde detailně popsány vybrané analýzy - SWOT analýza, Porterův model pěti sil a konfrontační matice. Na teoretickou část plynule navazuje část praktická, která obsahuje samotný popis podniku, analýzu vnějšího prostředí podniku a situační analýzu podniku, ve které je zahrnuta SWOT analýza, Porterův model pěti sil a konfrontační matice. V závěru samotné práce je představen návrh změn vedoucích k prosperitě managementu podniku na základě výsledků předchozích analýz.
The aim of the bachelor thesis called Management of a Selected Company is the evaluation of the company through selected analyses and optimization proposal. The bachelor thesis deals with the evaluation of a selected company in the field of gastronomy and hospitality. It focuses on a specific macrobiotic way of preparing food that is closely linked to a healthy lifestyle. The theoretical part defines the basic concepts in relation to the focus and the goal of the work. It is closely related to business management and also describes in detail selected analyses - SWOT analysis, Porter's model of five forces and confrontational matrix. The theoretical part is followed by a practical part that contains the description of the company, analysis of the external environment of the company and situational analysis of the company that includes the above mentioned types of analyses. In conclusion, the work makes proposals for changes leading to the prosperity of business management based on the results of previous investigations.
The aim of the bachelor thesis called Management of a Selected Company is the evaluation of the company through selected analyses and optimization proposal. The bachelor thesis deals with the evaluation of a selected company in the field of gastronomy and hospitality. It focuses on a specific macrobiotic way of preparing food that is closely linked to a healthy lifestyle. The theoretical part defines the basic concepts in relation to the focus and the goal of the work. It is closely related to business management and also describes in detail selected analyses - SWOT analysis, Porter's model of five forces and confrontational matrix. The theoretical part is followed by a practical part that contains the description of the company, analysis of the external environment of the company and situational analysis of the company that includes the above mentioned types of analyses. In conclusion, the work makes proposals for changes leading to the prosperity of business management based on the results of previous investigations.
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manažer, management podniku, Porterův model pěti sil, SWOT analýza, konfrontační matice, manager, business management, Porter's model of five forces, SWOT analysis, confrontational matrix